Anna Rose Tingzon Email & Phone Number

Singapore

Singapore

- Develop a growth strategy focused both on financial gain and customer satisfaction - Conduct research to identify new markets and customer needs- Focused on profit and gross margin for the Singapore market

Singapore

• Manage new and existing accounts; prospect new sales opportunities; complete bid process; and negotiate sales contracts for Australia, Korea, Philippines and Long-Haul markets to achieve KPI targets via attraction.
• Develop strong market share through different marketing strategies; which are expected to meet sales projection YoY.
• Collaborate with the Singapore Tourism Board (STB), local airlines, travel agents, and OTAs.
• Research competitors to gain an in-depth understanding of the market; keep up-to-date with innovative strategies in travel and leisure sales.Key Achievements:
• Improved travel trade revenue for Philippines with 15% increase and a 10% sales increase for Australia/Long Haul market in 2017.
• Superintended the taskforce group which constitutes a cross-functional compendium of Sales, Marketing, e-Commerce and Communications teams to generate business revenue for Philippines, Australia & Long Haul markets.

• Managed travel trade performance and revenue for Philippines and Indonesia across all platforms to ensure the optimal delivery of each advertising campaign.
• Developed bundled packages for Philippian & Indonesian markets to maintain popular attractions, inbound and outbound agents. Key Achievements:
• Established strong partnerships with major trade collaborators for Indonesia (Jakarta, Medan) & Philippines (Manila, Cebu).
• Led the transformation of Play Pass to GIT and FIT, which yielded a 20% increment in pre-arrival market share for PH & INDON.

• Managed the Sales Team in driving revenue to the organisation, with overall responsibility for contract review and facilitating communication to ensure a high level of service.
• Analysed sales forecast vs actual sales to conceptualize MICE, DMC, corporate and social events to generate revenue.
• Collaborated with other Sentosa entities to cross sell venues and Island Partner attractions.Key Achievements:
• Increased annual revenue by 45% more than the previous year’s performance and achieved 36% annual operating profit vs total annual revenue (FY 11-12).
• Established an extensive network in the government and corporate sectors such as: pharmaceutical, hospitals, consumer goods, manufacturing, shipping and telecom companies.

• Managed local & international events to advertise the company’s products in the gaming industry.
• Conceptualized and implemented multi-channel marketing strategies for markets in Singapore, Macau, Malaysia and the Philippines.
• Analyzed sales trends of each market on product performance to determine market projections and most viable marketing pipeline. Key Achievements:
• Organized international trade initiatives in Macau and the Philippines – G2E Asia show at The Venetian, Macau and the Asia’s GEM in the Philippines.
• Implemented well-conceived PR strategies through magazines, celebrity endorsements, gaming websites and blogs.

Philippines

• Spearheaded promotional campaigns to all stores and addressed operational and marketing inconsistencies allayed by stakeholders.
• Oversaw local store marketing initiatives to enhance traffic volume and revenue, while consolidating brand loyalty.
• Managed up to 7 to 10 employees; established consistency with stock controls.Key Achievements:
• Created a pricing system of the compendium of beverages, food and retail merchandise.
• Oversaw the multi-functional team of Operations, Supply Chain, Finance and Marketing for all stores.
• Developed the inaugural PR Plan for Starbucks Asia-Pacific in February 2005.

Mba, Business Administration

Ba, Broadcast Communication (Cum Laude)

Activities and Societies: Honor Society of Pi Gamma Mu