• Owns and executes multi-channel marketing communication strategy for two B2B sales segments: Youth Programs and Meetings & Events• Manages sales segment ‘Woah’ marketing brand refresh tactics including copy, print/display ad and sales collateral• Provides strategic direction and campaign planning for 3 marquee events (Rock the Universe, Grad Bash, Gradventure) to hit record attendance and exceed OCF targets• Strategically manages and allocates media dollars (print & digital) to… Show more • Owns and executes multi-channel marketing communication strategy for two B2B sales segments: Youth Programs and Meetings & Events• Manages sales segment ‘Woah’ marketing brand refresh tactics including copy, print/display ad and sales collateral• Provides strategic direction and campaign planning for 3 marquee events (Rock the Universe, Grad Bash, Gradventure) to hit record attendance and exceed OCF targets• Strategically manages and allocates media dollars (print & digital) to drive impressions and generate warm business leads• Aligns and collaborates with cross-functional channel partners to execute a cohesive distribution message• Provides B2B promotional support to over 40 Sales Executives and their clients for both Meetings & Events and Youth Programs Show less

• Developed integrated marketing communication strategy and support to drive revenue for the Youth Programs sales segment• Executed briefs and initiates collateral, digital & print media, photo/video, CRM, social media, and website updates though the creative process (with internal and external agencies) to completion• Prepared look back analyses and presentations regarding new program launches and special events• Generated ongoing blog content and corresponding social media… Show more • Developed integrated marketing communication strategy and support to drive revenue for the Youth Programs sales segment• Executed briefs and initiates collateral, digital & print media, photo/video, CRM, social media, and website updates though the creative process (with internal and external agencies) to completion• Prepared look back analyses and presentations regarding new program launches and special events• Generated ongoing blog content and corresponding social media calendar• Provided strategic marketing content to 3rd party clients for optimum placement to drive revenue and conversion• Prepared look back analyses and presentations regarding new program launches and special events• Generated ongoing blog content and corresponding social media calendar• Strategically guides and provides marketing content to 3rd party clients for optimum placement to drive revenue and conversion Show less

• Ensured all projects reflected overarching marketing communication strategy to support and exceed sales channel business goals• Executed projects from annual plan with internal and external creative agencies, while managing collateral and website updates, and CRM• Partnered with all counterparts across Marketing & Sales division to ensure messaging is streamlined and carefully crafted for channel distribution

• Trafficked 200+ projects at a time from inception to completion for responsible channels, including B2B, B2B2C, Corporate Partnerships, In-Park Programs and Marquee Events• Scheduled and facilitated collaboration meetings between internal team members (Advertising Representatives, Creatives, Licensed Partners and Stakeholders) to efficiently execute projects and maintain clear expectations• Troubleshooted to manage creative workloads, reassessing due dates or reassigning as needed… Show more • Trafficked 200+ projects at a time from inception to completion for responsible channels, including B2B, B2B2C, Corporate Partnerships, In-Park Programs and Marquee Events• Scheduled and facilitated collaboration meetings between internal team members (Advertising Representatives, Creatives, Licensed Partners and Stakeholders) to efficiently execute projects and maintain clear expectations• Troubleshooted to manage creative workloads, reassessing due dates or reassigning as needed to ensure deliverables are executed on time Show less

• Wrote promotional copy, managed 3 promotional inventories, as well as promotional product hand-out inventory• Updated the station website with promotions, events, and contests, also using Adobe Photoshop to create graphics for additional station promotion• Supervised and trained 10 part-time staff and interns throughout year• Developed social media platforms including Vine, Instagram, Facebook, Youtube, Pinterest and Twitter

• Documented large station events and daily occurrences using social media platforms on Facebook & Twitter for all 3 radio stations• Managed online web contests, created informational pages for large-scale station events and promotions• Launched monthly K92.3 newsletter through Strongmail program, helped create client recaps to show their promotional needs were executed properly and efficiently

• Applied multi-tasking while setting up for special events and promotions; handled equipment necessary for live broadcasts and radio remotes• Acted as liaison between station and listeners and engaged by bringing giveaways, informing listeners of upcoming events, and playing games to promote company clients• Drafted and edited live radio promotions, maintained WMMO/WDBO website including online contests, event listings, and updated event photo galleries

• Utilized interpersonal skills to recruit and coach qualified candidates for company client’s immediate employment needs• Maintained relationships with existing and potential contractors to provide updated documentation, exceptional customer service, and to attain referrals and potential sales leads• Participated in intensive weekly training sessions consisting of role-play and hands-on training approaches to enhance knowledge of recruiting skill sets and ongoing development

• Acted as a liaison between each customer and transportation company, by carefully coordinating all details and information needed to move machinery from pickup location to destination • Placed phone calls, travel to auctions, and visit local businesses to solicit the services of the company• Generated and advise customers of specific freight quotes on a daily basis