* Develop and implement strategic growth marketing plans* Manage a team of 7 marketing professionals.* Collaborate with cross-functional teams to identify and prioritize growth opportunities and create campaigns that drive user acquisition, retention, and monetization.* Analyze user behavior and data to identify opportunities for growth and optimization, and use insights to inform strategic decisions.* Create and manage customer segments and use them to develop targeted campaigns that drive engagement and revenue.* Manage an agency working on paid search, social, and display campaigns to drive conversions and lower cost per acquisition, while providing strategic direction and guidance to team members.* Work with product and engineering teams to identify and implement product changes and optimizations that drive growth, while providing strategic input and leadership.* Work closely with creative teams to develop engaging ad content that resonates with the target audience, providing strategic guidance and feedback.* Analyze campaign performance and provide regular reports on key metrics such as conversion rates, ROI, and KPIs, and use insights to inform strategic decisions.* Collaborate with internal and external partners to leverage their expertise and resources in campaign planning and execution, while maintaining strategic control and oversight.* Manage budgets and allocate resources effectively to ensure campaigns meet their objectives.* Stay up-to-date on the latest industry trends and best practices and apply them to improve campaign performance and drive growth, while providing strategic leadership to the team.

* Drive CRM strategies and lead team to increase user engagement, retention, and loyalty.* Collaborate with cross-functional teams, including product, design, and engineering teams to create and execute CRM campaigns that drive user behavior and growth.* Analyze user behavior and data to identify opportunities for personalized messaging and communication.* Oversee & manage email marketing, push notifications and in-app message campaigns, including planning, execution, and analysis.* Create and manage customer segments and use them to create targeted and personalized campaigns.* Develop and implement customer journeys to improve user experience and engagement with the app.* Manage and optimize push notification campaigns, including scheduling, content creation, and analysis.* Collaborate with customer support and social media teams to provide consistent messaging and communication across all channels.* Implement A/B testing and other optimization strategies to continuously improve campaign performance.* Work closely with creative teams to develop engaging messaging and content that resonates with the target audience.* Analyze campaign performance and provide regular reports on key metrics such as conversion rates, ROI, and KPIs.* Use data and analytics to identify opportunities to improve campaign performance and increase ROI.

* Develop digital marketing strategies and yearly 360 plans.* Plan and execute lower-funnel campaigns aimed at driving user acquisition, retention, and monetization.* Work closely with cross-functional teams, including product, design, and engineering teams to create and execute campaigns that drive user engagement and growth.* Conduct market research, analyze user behavior and trends, and adjust campaign strategies accordingly.* Analyze campaign performance and provide regular reports on key metrics such as conversion rates, ROI, and KPIs.* Use data and analytics to identify opportunities to improve campaign performance and increase ROI.* Implement A/B testing and other optimization strategies to continuously improve campaign performance.* Work closely with creative teams to develop engaging ad content that resonates with the target audience.* Collaborate with internal and external partners to leverage their expertise and resources in campaign planning and execution.

• Managing the Direct Marketing, Customer journeys & transactional communication on a global level for both, online & offline clients; including integrated planning and segmentation;• Managing an internal and external teams to guarantee E2E processes and execution;• Working and Supporting the e-commerce internalization project in Korea, North America, EMEA, Japan;• Working regionally and globally, collaborating with regional teams in EMEA, Korea, China, Japan and USA; as well as cross-functionally to help driving growth and customer centricity;

• Direct Marketing• Multichannel Campaigns and customer journey envisioning and implementation• Client Engagement KPIs’ definition• Database building campaigns development • Segmentation • SEO strategy definition support• Online & Offline integration • Project management

• Performing direct marketing activities including campaign set-up, scheduling and deployment of both one-shot and recurring campaigns through marketing automation tool• Defining and managing direct marketing calendar finding the best way to communicate (by emails, SMS, push notifications) in strict collaboration with CRM and E-commerce teams• A/B testing • Reporting on actions results to internal stakeholders • Analyzing DB evolution• Monitoring competitors' activity, new tools available and relevant industry trends • Website content management on Wordpress, copywriting and asset flow management

• Direct Email Marketing;• Project coordination; CRM app testing & development;• In-store training on clienteling practices; • Benchmark of the competition;

• Company profiling• Market and industry analysis (CPG, Fashion and Retail)• Trend-watching• Innovation and startup's scouting