Anna Wilhelmsen Email & Phone Number

Aalborg, North Denmark Region, Denmark

Aalborg, North Jutland, Denmark

Padborg, Syddanmark, Dänemark

- Leading of all purchase and supply chain activities - buying/ purchasing with all key supplpiers - Key supplier management communication - Price negotiations and agreements - Sourcing of transportation (incl. supply chain China) - PIM Management/ Ecommerce Channel Coordination

• Leading and managing the Creative Service team with 12 direct reports (Art Directors, Production Managers, Copy & Creative Writers, Project Managers, Photographers, Videographer, Graphic Des.)• Being globally responsible for all creative concept development and asset creation (on & offline)• Managing production partners and creative agencies, including negotiations and contractual agreements (working closely with the Indirect Procurement and Legal departments)• Collaborating with Creative Director and Art Directors to secure their work aligns with strategies and objectives• Leading the ECCO Journal team (D2C magazine) and developing the publishing strategy• Being overarchingly responsible for copy writing (in- and external) and the global translation agency• Managing ECCO`s In-house Agency for all global graphic tasks, as well as DTP work for POS print materials• Consulting regions and core focus markets regarding creative strategy, casts and local concepts/ productions• Globally responsible for Collection Premiere content (print, digital and video) and the sell in/ training materials• Managing the post-production team (Retouch, Photo Coordination, EDAM upload)• Building, managing and handling all global creative services and campaign budgets• Consulting and servicing ECCO`s specialty business units for all creative tasks

Bredebro, South Denmark, Denmark

• Leading and managing the newly established Go-to-Market Planning team• Setting strategy for the Marketing organization across the Agency, Marketing Production & Store development• Supporting and guiding the Category Marketing Managers in briefing their product launches and campaigns• Leading cross functional strategic projects in collaboration with ECCO`s Design Labs and R&D• Controlling all global marketing budgets incl. 3 years planning & Dynamic Forecasts of a total of 18 cost centers• Creating the Global Marketing Plan and Strategy in collaboration with the Head of Global Marketing• Evaluating the local and regional marketing plans and reporting executive summaries to board level• Guiding the Global Sales Team on Exit Interviews Evaluation to provide better operational planning feedback• As part of the management team, leading all intl. marketing conferences, strategic meetings and market visits

Bredebro, Southern Region, Denmark

• Leading and managing the global CMI & Strategy and Planning team as part of Global Marketing• Controlling all global marketing budgets incl. 3 years planning & dynamic forecasts - total of 18 cost centers• Monitoring the success and ROI`s for marketing activities and campaigns through established tools• Guiding the CMI team in Consumer Segmentation Analysis for ECCO and applying them in collaboration with the conceptual marketing team and the product managers• Delivering Brand Tracking, Exit Interviews and Market/ Consumer towards the business units and markets• Overseeing the media plans of the markets/ regions and delivering the media brief on launches/ seasons

Zürich Und Umgebung, Schweiz

• Leading and Managing the KRM HQ (ECCO Retail Europe) Marketing Team and the 15 local marketers• Briefing and executing the Global Brand Strategy into different markets and into the omni channel organization• Overall responsible for ECCO`s Marketing in Owned & Operated Retail (on & offline) in Europe (21 markets)• Being responsible for all of ECCO`s brand building activities (ATL & BTL, PR etc.) in pure retail markets• Managing and planning all PR and Events in pure retail markets• Doing all media planning and buying for the retail markets• Managing CRM/ Loyalty Program roll out in Retail Europe• Budgeting, strategy & controlling of KRM`s group marketing budget• Flag ship openings incl. planning and execution• Buying and merchandise alignment on Marketing Styles and PR Collection

Amsterdam

• Leading the Managing the Marketing Team for the EMEA region (all European markets/ Middle East and Africa + distributor markets, such as Ukraine & Russia)• Implementing and adapting ECCO`s global marketing strategy and plans in the EMEA region by overlooking and signing off all EMEA marketing plans and budgets• Controlling all media buying (on and offline) for the region EMEA and establishing strategies and plans for the core markets such as DACH, SCAN and WEST together with the local marketing managers and the VP of Global Brand Management• Aligning controlling all marketing initiatives including sales promotions across Retail, Wholesale and Ecommerce (at that time outsourced to external partner)• Full budget responsibility, including allocation and budget monitoring on EMEA level (centrally and in the markets)• Establishing the regional brand management strategy across all channels and guided markets with their local execution• Roll out of ECCO`s newly established Loyalty Program “ECCO MOMENTS” with the regional CRM team in close collaboration with ECCO`s global HQ• Cross functional projects with EMEA`s business development team and business controllers to optimize processes and business plan input• Digital Media buy for markets and divisions (such as Golf and ECCO Accessories)• B2B marketing including marketing support for Franchisees and Wholesalers, as well as ECCO`s Partner Site Program• Implementing and adapting ECCO`s global PR Strategy on the EMEA region, including new agency briefs and changes, Events and PR presence• Overlooking general brand alignment and cluster marketing approaches in the diverse markets

Amsterdam

• Leading the Managing the Marketing Team for the EMEA region (all European markets/ Middle East and Africa + distributor markets, such as Ukraine & Russia)• Implementing and adapting ECCO`s global marketing strategy and plans in the EMEA region by overlooking and signing off all EMEA marketing plans and budgets• Controlling all media buying (on and offline) for the region EMEA and establishing strategies and plans for the core markets such as DACH, SCAN and WEST together with the local marketing managers and the VP of Global Brand Management• Aligning controlling all marketing initiatives including sales promotions across Retail, Wholesale and Ecommerce (at that time outsourced to external partner)• Full budget responsibility, including allocation and budget monitoring on EMEA level (centrally and in the markets)• Establishing the regional brand management strategy across all channels and guided markets with their local execution• Roll out of ECCO`s newly established Loyalty Program “ECCO MOMENTS” with the regional CRM team in close collaboration with ECCO`s global HQ• Cross functional projects with EMEA`s business development team and business controllers to optimize processes and business plan input• Digital Media buy for markets and divisions (such as Golf and ECCO Accessories)• B2B marketing including marketing support for Franchisees and Wholesalers, as well as ECCO`s Partner Site Program• Implementing and adapting ECCO`s global PR Strategy on the EMEA region, including new agency briefs and changes, Events and PR presence• Overlooking general brand alignment and cluster marketing approaches in the diverse markets

Markham, Ontario

• As part of the Canadian and extended Americas management team, leading the Marketing team in Canada• Being responsible for all Marketing activities for the Canadian market(English and French)including PR, Events, OOH, Strategy & Budgets, Marketing and Media planning, agency collaborations, retail marketing, B2B customer marketing, trade fairs

Tønder, Denmark

• Contact person at ECCO HQ for all international markets, Strategy & Planning in Marketing HQ• Reviewing and evaluating Business and Marketing Plans• Handling international budgets• Marketing ROI analysis & Best Practice• Aligning together with the Head of Global Marketing the global strategies on regional and local level• Handling and monitoring key projects in markets & HQ• Marketing alignment visits and meetings with global ECCO markets to monitor implementation of global marketing strategy

Tønder, Denmark

Assisting the Global PR team in all daily tasks, including sample handling, trend and theme releases, invoicing of Markets, analytical handling of clipping and event reports, hosting press at HQ tours

• Customers care (corporate clients, bookers, travel managers,Individual guests)• customer acquisition (local, national and international)• contract negotiations and their conclusions• administration of the online contract systems (RFP´s)• independent planning of sales trips and performances of fair/ trade shows• planning and realization of client events• Mailing and marketing actions, organization of film (TV) productions & photo shootings• Reporting to financial department, Director of Sales and GM• Evaluation of revenues and statistics• whole administration of the Sales Department

• Customers care (corporate clients, bookers, travel managers,Individual guests)• customer acquisition (local, national and international)• contract negotiations and their conclusions• administration of the online contract systems (RFP´s)• independent planning of sales trips and performances of fair/ trade shows• planning and realization of client events• Mailing and marketing actions, organization of film (TV) productions & photo shootings• Reporting to financial department, Director of Sales and GM• Evaluation of revenues and statistics• whole administration of the Sales Department

Going through all departments within this chain hotel for 2.5 years including sales, marketing, purchasing, accounting, reception, banqueting, event planning, guest service, restaurant, housekeeping, kitchen. Working aside the department heads and getting to know how to manage these areas. Parallel visiting the hotel and gastronomie school.

Bachelor Of Science, Intl. Management

Hotel Specialist/ Staatlich Gepruefte Hotelfachfrau, Hotel, Motel, And Restaurant Management

Abitur (Sat Exam/ A Level), German, Art, History And Mathematics