Strategic Brand Focus: Successfully pivoted the company to concentrate on CPGs and consumer-centric brands, achieving long-term competitive advantages and consistently strong monthly sales results, even during Covid recovery phases for the company and clients.Financial & Team Management: Managed multi-million dollar marketing budgets and mid-sized teams. Successfully implemented communication strategies with shareholders, clients, and partners. Demonstrated an ability to grow client business significantly, achieving an 8.3% increase in Market Share YoY with a 2.4% stake in category growth.Digital Marketing & Department Leadership: Launched and led the Digital Marketing Department, driving agency profitability through strategic implementation of SEM, DSP, 3P platforms, Instacart strategies, paid social media campaigns, and content amplification. This initiative contributed substantially to the company's growth.Agency Growth & Expansion: Led the agency to a consistent growth rate of 10% YoY. Expanded services into digital marketing, SEM, DSP, and B2B marketing. Identified emerging trends and market opportunities, positioning the agency as a go-to partner for comprehensive digital solutions. This expansion diversified service offerings, attracted new clientele, and increased revenue streams, fueling the company's ongoing success.Operational Efficiency & System Implementation: Spearheaded the introduction of efficient systems such as the POE Benefits system, Slack for communication, and advanced client management software. These tools optimized internal processes, enhanced team collaboration, and improved client servicing capabilities.Leadership in Hybrid Environments: A skilled mentor and leader, optimizing team performance in hybrid work settings, fostering a culture of collaboration and efficiency.

Brand Concept & Creation: Developed a compelling brand concept and successfully executed product marketing strategies for AVIVA, a new to market hair growth and revitalization brand.On-Shelf Strategy: Implemented effective on-shelf placement strategies for major retailers including Walgreens, iHerb, Zullily, and Sephora Incubator.Company Acquisition: Contributed to the successful sale of the company to a private investor for an undisclosed sum, showcasing the brand's value and market potential.Clinical Study Implementation: Led strategic implementation of a clinical study to validate product efficacy and enhance brand credibility.Trademarked Growth Complex: Secured a trademark for a proprietary growth complex, a key differentiating factor in the market.Hair Happiness Mission: Aligned with AVIVA's mission of delivering "HAIR HAPPINESS," leveraging potent, all-natural ingredients and advanced, clean chemistry to produce innovative and highly effective hair growth products.Product Development : GMO-Free and Drug-Free: Ensured AVIVA's scientifically designed formula is GMO-free, 100% drug-free, fish-free, and gluten-free, catering to diverse consumer preferences.Media Recognition: Garnered notable media coverage in renowned publications such as Vogue, Harper's Bazaar, Elle, Byrdie, Essence, New Beauty, Allure, and more, reinforcing AVIVA's credibility and reach.

Co-founded and led We Are NoMAD, a non-profit grassroots community group, dedicated to connecting and developing the creative community in the NoMAD area of New York.Established a local platform for individuals to share their untold stories and collaborate with renowned French artist and photographer JR.Orchestrated transformative public art projects in collaboration with the Sydell Group, enhancing the cultural landscape of the NoMAD area.Successfully fostered community engagement and facilitated the growth of the creative community through impactful initiatives and events.

Successfully collaborated with high-profile clients including Parmacotto, Del Monte, Bauli, and others, delivering client-facing presentations and driving the development of focused brand and communication strategies.Researched market trends, target audience preferences, and competitive dynamics in the specialty CPG food industry. Utilized this valuable insight to create unique, cohesive brand strategies for specialty CPG food brands investing in marketing and distribution in the USA.Oversaw the execution of creative concepts and ensured seamless rollouts of products and campaigns, working closely with cross-functional teams to align creative vision with brand strategy and resonate with the intended audience.Demonstrated strong budget planning and management skills, optimizing resource allocation and tracking project costs to achieve favorable financial outcomes increasing efficiency by over 30%.Served as the primary liaison between the client and agency, overseeing the design studio and coordinating a team to deliver high-quality design assets and materials in support of brand initiatives. Demonstrated exceptional coordination skills, ensuring seamless collaboration and efficient communication between all stakeholders involved.

Client Engagement & Brand Development: Managed a dynamic portfolio of 15 diverse brands, guiding them through the journey of brand conceptualization to market realization. Specialized in presenting compelling brand visions to clients, ensuring their unique stories resonate in competitive markets.Strategic Planning & Execution: Demonstrated excellence in developing comprehensive brand and communication strategies. My approach combines in-depth research and analysis with precise budget planning, ensuring each campaign is not only creative but also financially viable.Go-to-Market Strategy for European Brands: Expert in crafting and implementing tailored go-to-market strategies for European brands entering the U.S. market. My role demands a deep understanding of cross-cultural nuances, market dynamics, and consumer behavior, enabling me to facilitate successful and resonant market entries for international clients.Cross-Cultural Market Adaptation: Proficient in navigating the complexities of introducing European brands to the U.S. market, aligning brand strategies with cultural sensibilities and market expectations to optimize consumer engagement and market penetration.