Anna Usenko Email & Phone Number

Zagreb, Hr

Zagreb, Croatia

Zagreb, Croatia

Zagreb, Croatia

Zagreb

Croatia

Croatia

Bursa, Turkey

Digital Marketing Manager in the company focused on commercial and home furniture export to international markets (over 25 countries). My responsibilities included but were not limited to:- Digital marketing strategy and implementation- Social Media Marketing planning and execution;- Content management (brand websites and blogs) - planning;- Online advertising with Google AdWords And Facebook Ads- Digital Marketing analysis: using Google Analytics, Social media analytics- Export activity reports - sales and activity analysis, conclusions and suggestions- Customer relations management system usage implementation and administration (using Salesforce CRM)- Developing a strategy for and launching new brands in company's portfolio- Identification of new business opportunities, including contribution to company strategic planning;- Analyzing the market and closely working with Production department on expanding product ranges to meet the current market needs;- Following up and analyzing sales processes and results to guarantee the accomplishment for the company goals;

Turkey

- Conducted surveys and market research to study and analyze new markets and needs of the potential customers- Adapted products and services for new markets- Developed plans and strategies by coordinating with the managers to achieve the sales target- Ensure that the products are made available to suit the needs of the customer - Kept abreast of the latest developments in the market by studying the competitor's strategies and products- Maintained trustworthy professional relationship with the existing and prospective clients- Selected, analyzed and validated the vendors requirements and maintained the database related to it

Ukraine

Provided complex market analysis, observed Ukrainian Internet market on regular basis, analyzed activities of the main players on the Ukrainian advertising market, prepared reports for sales managers. Made reports based on the results of monitoring advertisers’ activity, provided marketing sales support. Created cross-media and interactive projects, preparing presentations and marketing reports for the clients, provided marketing support for the advertisement campaigns. Participated in the elaboration of products development strategy.

Kyiv, Ukraine

Conducted marketing research on the Ukrainian print media market, analyzed competitors, prepared marketing reports, provided monitoring of the main advertisers activity, created presentations for clients and senior management, took part in the process of pricing, promotion and positioning of the new products on the market. Provided marketing support for the Evolution Media holding (research, reports and presentations)

Master'S Degree, Marketing Management

Activities and Societies: AIESEC in KYIV – Market Lab (03/2011) Master classes and workshops on Internet marketing, social media.

Bachelor'S Degree, Marketing/Marketing Management, General

Bachelor'S Degree, Folklore Studies, Ukrainian Language And Literature, Foreign Language

Activities and Societies: Folklore Events