Anna Vagner Email & Phone Number

•Pioneering business development initiatives through the sourcing and implementation of sales, marketing & and innovation tools.•Sole point of contact for all event-related communications across 3 markets and 7 locations (roughly $2.8m in yearly event & catering sales). •On-boarding & managing daily correspondence with sales fulfillment, customer data & marketing platforms such as Bikky, Seated, BentoBox, Tripleseat.•Distributing responsibility amongst the management team to establish an efficient workflow throughout the organization.•Tailoring marketing plans to the needs of seven locations, based on local market needs and individual pain points.•Tracking sales and marketing KPIs in order to pivot operations, resulting in an upswing in sales, ranging between 30 and 50% WoW.•Successfully pitching and publishing with media outlets, such as the NYTimes & Eater, on new business initiatives.•Working directly with the CEO and Director of Operations to develop goals for different pockets of the organization.•Creating brand awareness through partnerships with local alliances, including Dumbo Bid, Times Square & Downtown NY.•Establish & implement marketing strategies utilizing guest data. Creating automations & email marketing campaigns.

New York, Ny, Us

•Led new business revenue efforts resulting in over $3.9M in driven events revenue in last year of employment compared to <800k in year 1.•Collected and analyzed data to develop an aggressive sales strategy, producing a 111% growth in sales YoY.•Responsible for growth and retention of existing accounts, as well as onboarding an additional 30 repeat clients per year, including Fortune 500companies such as JPMorgan Chase, Citigroup, Facebook & Hearst.•Used prospecting strategies to identify and penetrate the target market via cold calling & emailing.•Identified the business needs of accounts & used up-selling strategies, growing average transaction sales by 59.84%.•Successfully built, maintained, and leveraged strong relationships with key decision makers through consistent follow-up & communication.•Hired, trained, set goals, and managed a sales team of four.•Solely responsible for the coordination and execution of event production for 6 venues, across 30,000 square feet of space.•Developed and leveraged relationships to construct a referral program with an ever-growing list of competitors and vendors.•Worked in conjunction with the marketing department to generate new opportunities.

New York, Us

Splacer is an online platform for people to instantly list, discover, and book short-term spaces to create unique event experiences.•Consistently delivered over 150% of quota MoM.•Worked closely with the COO to develop, initiate and execute winning team-wide sales processes.•Managed a large volume of enterprise deals of various sizes across 5 national markets (NYC, LA, San Francisco, Chicago, Miami)•Consistently sourced own deals & created a pipeline of opportunities that averaged between 120-150 deals, closing 20-30% MoM.•Worked on and closed deals for key logo accounts such as Amazon, LVMH, Omnicom, Bloomberg, Gap, Lyft.•Demonstrated high emotional intelligence through successful contract negotiations with stakeholders.•Identified pain points, such as lack of appropriate inventory on the platform and communicated to appropriate departments.•Used outbound sales strategies and leveraged personal connections to procure qualified leads with high levels of close-ability.•Assisted in business development by collaborating with the product development, account management, and marketing departments in order to establish a more productive workflow and increase client retention.

- Increased sales by 128% in 2 years of employment ($1.91 million in 2017, compared to $837k in 2015). - Exceeded a personal sales goal of $1.325 million by 12% in 2016. - Oversaw operations in seven event venues, simultaneously.- Established standards for service and managed a banquet staff of managers, captains & service staff in order to assure event execution at the highest level.- Put Hotel on Rivington "on the map" within the wedding industry, increasing the yearly average from two to fifteen weddings.- Conducted research and followed through with various lead-generating channels such as venue listing platforms and trade shows. - Created up-sell opportunities by developing corporate and social events packages.- Disseminated information across seven departments in order to streamline operations and maintain efficiency. - Developed a preferred vendor list, from whom I was able to receive kickbacks & discounts on services, resulting in higher profit margins. - Performed extensive client research in order to maximize profits without losing sales. - Was chosen for Zagat's "You're Doing It Wrong" web series as the events professional to represent and establish industry standards.- Worked closely with the Marketing and PR teams to tap into new market segments & capture potential clients.

- Completely restructured the pre-existing events format and implemented new policies to increase productivity and communication between all departments, as to assure smooth operation- Coordinate all aspects of event production from initial enquiry to execution for two locations (NYC & Southampton) for events of up to 100k, including weddings, movie premier after parties, product launches, and client dinners- Work directly with Culinary Director, Alain Allegretti, and Executive Chef, Greg Grossman in creating fresh private dining menus and tailoring them to clients’ needs- Organized an outreach program in order to drive events business through various PR companies, financial institutions, media companies, and hotel concierges- Establish business relationships with internationally recognized publications such as Social Life, Modern Luxury, Manhattan Magazine, and many more, for editorial placement on a barter basis, to maintain a minimal marketing budget.- Liaise between our PR/Social Media teams and monitor all content that gets released to press/posted on the web in order to maintain the integrity of the brand and to preserve consistency- Build and uphold strong relationships with prominent social clubs, such as Select, Magnises, Carbon, and many more in order to drive new and repeat business- Design and update all press decks, menus, and event-related materials

- Promoted from Events Assistant to Events Coordinator and Marketing Manager within the first two months of employment- Increased reservation numbers for brunch by over 400 per weekend through the creation and enforcement of new policies, improved organization, and use of promotional tools such as Facebook and Instagram- Generated new and repeat business by building relationships with accredited institutions such as Credit-Suisse, New York Life Insurance, JP Morgan, IBM, and many more- Created proposals within set budgets for events of various sizes, ranging from 15 to 1000 guests, which included menu construction, floor-plan and décor, A/V requirements, and talent booking- Handled all financial planning for events including budget management and payment processing- Followed up with all event clientele through the use of hand-written thank you cards - Worked directly with the Executive Chef and owner to create a new and appealing private dining menu- Composed informational monthly newsletters and promotional flyers using Photoshop and Constant Contact for distribution to local businesses and publishing on social media platforms- Designed all event-related materials such as customized menus, buffet tents, bar signs, and table numbers- Planned and oversaw participation in the Food and Wine and Flatiron Chefs trade shows in order to increase brand exposure- Assisted the owner with meeting planning, staff scheduling, and the hiring process for assistants and interns - Reorganized the filing system for all computer and physical documents to increase efficiency and productivity

New York, New York, Us

- Administered pre-event walkthroughs and tastings to anticipate potential issues and ensure flawless event execution- Assisted in projecting and maintaining event budgets of up to $500,000 through the creation of BEOs, POs, and invoices- Built and analyzed MarketVision reports on Delphi to compile and analyze data for trend analysis and profit projection- Worked with world-renowned planners such as Ed Libby and David Tutera- Organized meetings and events of up to 700 attendees- Assisted the four Events Coordinators by managing the daily calendar, scheduling meetings, and drafting internal memos- Generated and tracked employee expense reports, and submitted to the accounting department for approval- Operated a multi-line phone system, and directed calls to appropriate persons- Opened and distributed incoming regular and electronic mail, and coordinated the flow of information within the department

New York, Ny, Us

- Built relationships with high-end clientele in order to develop a loyal and consistent customer base.- Exceeded sales goals through suggestive and cross selling.

Los Angeles, California, Us

- Managed a client book and followed up with customers in order to ensure satisfaction and retention- Made purchase recommendations based on color, fit, lifestyle, and other preferences- Used personal styling in order to maximize sales and establish a recurring customer base

- Attended to the needs and wants of the higher-end consumer. - Handled luxury jewelry in a fast-paced environment with minimal losses in the prime of New York’s shopping district. - Tracked inventory and composed daily sales reports.

- Prepared purchase orders and calculated total sales volumes for three seasons.- Contacted photographers, stylists, and magazine editors to gain brand recognition- Attended trade shows such as FFANY and FN Platform to assist with wholesale sales- Organized photo-shoots for look books and product shots.- Worked with the overseas manufacturing team to produce the highest quality products.

- Assisted the Marketing/PR manager in setting up the online website. - Organized online sample sales through sites such as Haute Look and RueLaLa.- Sparked the interests of bloggers and writers by distributing seasonal samples and look books. - Worked with the designer in assisting him with decisions regarding future collections.

Bachelor Of Science - Bs, Fashion Merchandising Management

Associate Of Science - As, Fashion Merchandising Management