Creating, developing and launching digital products to inspire people and improve their knowledge.Responsible for the teams:Products / Tecnology / Marketing and Communication / Educational and Editorial Content

Responsible for understanding the brands digital needs or oportunities and, based on BI, proposing products, contents and its strategies. Coordination of the remote BI teamInsights generation for the marketing teams of companies as Nestlé, Arteris, JBS, L'Oreal, Hospital Sírio-Libanês. Shopping Iguatemi, Banco Safra among othersPlanner for approaches using AI and conversational interfaces for the clients of FSB

Consultant for innovation in knowledge management and digital product for JBS and the agency itself. Content Strategy for chatbots.PR and branding through artificial intelligence. Crisis management using communication interfaces, artificial intelligence and chatbots.

Discovery and development leader of the social platform and its mobile apps, Neymar XP and Start (whitelabel for Claro/AmericaMovil). The product became a spinoff company.With the CEO, definition of the product's mission and goals.Operation design and team profile definition. Acting close to the HR to bring the ideal people for the project - as well as helping on the selection, hiring and onboarding of all the newcomers professionals.Responsible for the discovery, and then leading from its very first specifications until the GTM strategy.Teams: Growth, UX/UI, UX Writer, POs, Design, Research and Community.Main guardian of: roadmap, backlog and future vision of the product.Most relevant stakeholder for the tech lead and CTO.

First team selection and onboarding - after been invested by Ribbit Capital.Focus group research and design thinking. Working directly on the MVP's improvement.GTM strategy conception to the Brazilian market release. Started the relationship between the Brazilian cryptocurrencies players and the fintech - the first global peer to peer lending powered by bitcoin.

Co-founder. Creator and product director of Migux, the biggest social network developed in Brazil, with more than 3 million registered users. With the other founders, implemented the operation, recruting and onbording all the team.Defined, also with the co-founders and the investor, the mission of the company and its goals for short, medium and long term.Head of Migux GTM strategy (as well as for the company other projects)International Festival Prix Jeunesse selection.Head of Special Projects (Digital Marketing Strategy for publishers):* Conception and development of Viver Bem - a digital product to people who loves decoration and life style. * New digital strategy to Glamurama, one of the biggests life style products in the country.* Created and developed with an exceptional team the gamification of Marina Silva's presidential campaign in 2010 election.

Product curation, data analytics and creation of special projects.Responsible for the website main interface. During that period, UOL’s home page had the highest number of hits in Brazil.