Anna Vander Broek

Anna Vander Broek Email and Phone Number

Field Marketing / Demand Gen Leader | Airtable @ Airtable
Anna Vander Broek's Location
Austin, Texas Metropolitan Area, United States, United States
Anna Vander Broek's Contact Details

Anna Vander Broek work email

Anna Vander Broek personal email

Anna Vander Broek phone numbers

About Anna Vander Broek

With a background in Creative Writing and Journalism, and a Master's in Business, I know the importance of merging creativity with analytics and business strategy. With experience living and working in the U.S., Latin America, Europe and Asia, I'm continuing to expand my skills and experience to grow as a person and global marketing leader.I have a wide range of global marketing experience, with specific expertise in pipeline generation, maturation & close. I am experienced in field marketing, events, demand gen, account & sales plays, account based marketing (ABM), social media, content marketing, all things digital.I am also very passionate about organizations that support awareness of unconscious bias and equality, and actively support building an inclusive environment in and out of the workplace.

Anna Vander Broek's Current Company Details
Airtable

Airtable

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Field Marketing / Demand Gen Leader | Airtable
Website:
airtable.com
Anna Vander Broek Work Experience Details
  • Airtable
    Director, Global Field Marketing & Events
    Airtable Nov 2023 - Present
    San Francisco, California, Us
    Expanded my scope to take on Airtable's corporate events & webinar programs, while continuing to grow the field marketing team and deliver new Demand Gen strategies for helping create & close pipeline for the organization.
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  • Airtable
    Lead, Global Field Marketing
    Airtable Mar 2022 - Nov 2023
    San Francisco, California, Us
    Hired to build and lead Airtable's first field marketing team. I collaborate with sales, product, and other cross-functional teams to align marketing strategies with overall business objectives, and lead the team to execute regionally-specific marketing programs that generate and mature pipeline for a targeted set of Enterprise accounts. Programs my team runs include Executive Dinners, 1:1 ABM Events, Third Party Sponsorships, strategic User Network workshops and others.
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  • Family Eldercare
    Board Member
    Family Eldercare Nov 2021 - Present
    Austin, Texas, Us
    Family Eldercare thoughtfully partners with older adults and people with disabilities to create stability, dignity, and well-being.
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  • Salesforce
    Sr Manager, Enterprise Field Marketing & Abm | Tableau
    Salesforce Apr 2021 - Mar 2022
    San Francisco, California, Us
    Hired to build & lead enterprise field marketing for the emerging Industrial Products (manufacturing, auto, engineering, construction) vertical, supporting the sales leader in meeting 25% QoQ growth goals. Lead cross-functional team across sales & marketing to build pipeline and close ACV for top accounts. Heavy focus on ABM, executive engagement, targeted digital, sales enablement and partnerships.
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  • Dell Technologies
    Integrated Campaigns Sr Manager, Iot & Oem Solutions - Americas
    Dell Technologies May 2019 - Apr 2021
    Round Rock, Texas, Us
    Owned field marketing strategy & campaign execution for strategic verticals, leading cross functional / cross BU teams & agencies to grow market share / revenue for the $3B+ business through data-driven, integrated marketing campaigns. Leverage digital & social, events, PR, ABM, sales enablement, email nurture, content strategies, and partnerships. Track and measure marketing-contributed pipeline and revenue in Salesforce. Sectors include US Federal & Defense, Telecom, Industrial Automation and Healthcare. Fully owned and executed US Federal campaign.
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  • Dell Technologies
    Sr. Field Marketing Manager, Iot & Oem Solutions - Apac
    Dell Technologies Oct 2017 - May 2019
    Round Rock, Texas, Us
    Relocated to Malaysia to build and execute first full-funnel digital lead acquisition strategy for the $1B+ business, including webinars, SEO, content syndication, social, and email marketing. Managed communications, PR and media presence for Sales VPs of APJ and China. Helped launch Intel MDF strategy for the BU.
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  • Dell Technologies
    Global Product & Campaign Strategy, Iot Solutions | Global Rotation Program - 3Rd Role
    Dell Technologies May 2016 - Oct 2017
    Round Rock, Texas, Us
    Lead cross functional global team to launch the first global IoT Energy GTM campaign for two new IoT / Edge products: Gateway and Embedded PC. Built the System Integrator (SI) branch of the Dell Technologies IoT Solutions Partner Program.
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  • Dell Technologies
    Channel Marketing Manager, Latin America | Global Marketing Program - 2Nd Role
    Dell Technologies May 2015 - May 2016
    Round Rock, Texas, Us
    Relocated to Mexico to lead Channel marketing digital & online content team. Increased channel sales and built better partner experience through improved online content and new digital tools on the Partner Portal, impacting channel NPS by 27% pp.
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  • Dell Technologies
    Social & Content Strategy Sr. Advisor, Latin America | Global Rotation Program - 1St Role
    Dell Technologies Apr 2014 - May 2015
    Round Rock, Texas, Us
    Built and executed successful multi-language social media and content strategy pilot program in Spanish, Portuguese, and English. Managed media budget & agency relationship, responsible for setting & meeting metrics. MBA intern manager.
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  • Dell Technologies
    Global Ecommerce Sr. Advisor
    Dell Technologies Aug 2012 - Apr 2014
    Round Rock, Texas, Us
    Increased online sales of Dell.com S&P by 11% by developing global, multi-language online content strategy and launch process. Secured over $360M in initial program funding through 3rd party MDF. Established ongoing process for regular investment. MBA intern manager.
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  • Microsoft
    Producer & Editor, Msnmoney.Com
    Microsoft Dec 2009 - Aug 2010
    Redmond, Washington, Us
    Increased value to advertisers of MSN Money website by using syndicated content programming strategies to boost traffic, reaching over 1 million unique visitors daily.Managed relationships between homepage editors, staff writers, bloggers, and external content partners to produce relevant content.
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  • Forbes
    Reporter & Producer - Special Projects
    Forbes Apr 2008 - Nov 2009
    Jersey City, Nj, Us
    Delivered on advertising traffic goals by creating sellable content packages by managing a cross-functional team of writers, developers, and designers. Wrote & edited business, travel & lifestyle articles for Forbes & Forbes.com.
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  • Forbes
    Audience Development & Marketing Manager
    Forbes Aug 2005 - Mar 2008
    Jersey City, Nj, Us
    Increased Forbes.com traffic through successful content syndication relationships with portal sites like Yahoo, MSN, and AOL. Assisted with creation of marketing tools such as requests for proposals, mailings, and letters to subscribers. Used Omniture (Adobe Analytics) to track & measure results. Side gig writing travel & lifestyle articles for Forbes.com.
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Anna Vander Broek Skills

Marketing E Commerce Content Strategy Digital Marketing Editing Social Media Publishing Web Analytics Social Media Marketing Content Management Digital Strategy Online Journalism Public Relations Creative Writing Integrated Marketing Facebook Storytelling Audience Development Presenting Ideas Video Production Copy Editing Cross Functional Team Leadership Editorial International Business Integrated Multi Channel Marketing Demand Generation Field Marketing Strategic Events Cultural Awareness Diversity And Inclusion International Marketing Journalism Multi Channel Marketing Email Marketing Marketing Strategy Latin America Spanish Partner Development Nurture Search Engine Optimization Channel Partners Web Content Management Web Content Digital Media New Media Content Development Online Publishing Proofreading Online Marketing Video Strategy Media Relations

Anna Vander Broek Education Details

  • Zicklin School Of Business
    Zicklin School Of Business
    Marketing
  • New York University
    New York University
    Certificate In Publishing
  • University Of Wales Trinity Saint David
    University Of Wales Trinity Saint David
    Study Abroad
  • Depauw University
    Depauw University
    English Writing / Religious Studies

Frequently Asked Questions about Anna Vander Broek

What company does Anna Vander Broek work for?

Anna Vander Broek works for Airtable

What is Anna Vander Broek's role at the current company?

Anna Vander Broek's current role is Field Marketing / Demand Gen Leader | Airtable.

What is Anna Vander Broek's email address?

Anna Vander Broek's email address is av****@****ail.com

What is Anna Vander Broek's direct phone number?

Anna Vander Broek's direct phone number is +176524*****

What schools did Anna Vander Broek attend?

Anna Vander Broek attended Zicklin School Of Business, New York University, University Of Wales Trinity Saint David, Depauw University.

What are some of Anna Vander Broek's interests?

Anna Vander Broek has interest in Animal Welfare, Economic Empowerment.

What skills is Anna Vander Broek known for?

Anna Vander Broek has skills like Marketing, E Commerce, Content Strategy, Digital Marketing, Editing, Social Media, Publishing, Web Analytics, Social Media Marketing, Content Management, Digital Strategy, Online Journalism.

Who are Anna Vander Broek's colleagues?

Anna Vander Broek's colleagues are Justin Cunningham, Johnny Abbott, Yee Yeung, Ruchi Patel, Sheilla Shakilla, Michael Mcbryde, Kun Zhou.

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