The boutique growth consultancy that delivers real return, we're passionate about media, fintech and digital

Leading specialist Growth Marketing Consultancy servicing clients across Africa, Middle East, US, APAC & Europe. Thinking about customer growth is what we do, it’s what we’re good at. We’re obsessed with data and solving the right problems.We partner with businesses to identify company/ product/ brand growth potential, and close in on that gap through bespoke solutions. No two growth strategies are the same because no two growth problems are the same. No cookie cutter strategies, no copy and paste of last year’s marketing business plan or last month’s client strategy or budget. No same same but different. Because fancy strategies without business results are just tragic.Specialist Customer Acquisition & Retention professionals with advanced capabilities across:Customer Growth ModellingGrowth Prioritisation & Roadmap DesignCustomer Segmentation and Customer ProfilingValue Proposition DesignGo To Market planningBrand and CX TrackingPerformance MarketingAB TestingContent Marketinghttps://growthink.co.za/

Launched Showmax (SVOD) in Africa, part of the founding team. Ran the full marketing function including digital marketing, partnerships, media management, brand and above the line media and social media content creation. Focused on both customer acquisition as well as retention. Main focus on launching a new OTT brand into a new categoryGenerating demand and conversion into paying base through online and offline channelsEnsure optimisation across all performance channelsHead of Marketing, CEX, CVM and Retention Built multiple high performance teams from the ground up working in multiple ecosystems

Head of Customer Experience at Showmax, a Naspers company. Responsible for retention, customer care, churn management (CVM) customer onboarding, insights and analytics across Sub-Saharan Africa (SSA).Previously Head of Marketing for Showmax, managing the full marketing portfolio across Africa, growth and performance marketing (digital marketing), through the line advertising, media management, direct and CRM, social media, and key partnerships. Launched Showmax in SA & SSA.

Launched BoxOffice, DStv Catch Up and DStv Now on the continent Ran the full marketing function as well as analytics for the business CRM, PR & Comms, Digital marketing, ATL and in house design

Direct & Digital comms and advertising for telco

Management training programme for Apple IMC SA