For more than 15 years, I have been helping cross-functional commercial teams understand the true state of the market and develop best strategies. I have supported the launch of AMPYRA that significantly exceeded analyst expectations, the launch of INBRIJA, the launch of pediatric indication for TAKHZYRO as well as loss of exclusivity planning for AMPYRA that ensured market share significantly beat industry benchmarks even in the presence of multiple generics. Along the way, I have provided market research for industry award-winning and nominated HCP and Consumer branded and unbranded campaigns for AMPYRA and TAKHZYRO. I have also done market research and competitive intelligence for numerous clinical stage programs and lifecycle management opportunities, including highly competitive market as well as rare disease. I have expertise in primary and secondary market research and competitive intelligence in both large and small organizations, so I am very adaptable and creative in my approach and can work on a limited budget, with limited outside vendor support. As a pharmacist, I have a deep understanding of the overall healthcare system and appreciation for the patients' experience. I integrate that experience into all the projects I manage, with the ultimate goal of helping create not just the best marketing campaign or the best medication, but the best patient and provider experience and ensure optimal product trial and usage.I am multi-lingual and multi-cultural, and have a keen interest in heuristics and human thought processes. Not only does that help me with designing best research tools and consider underserved patient populations, but it also helps me adapt to working with a variety of teams and individuals and tailor the story appropriately, whether I am sharing insights with campaign managers or senior executives, commercial team or clinical development partners. I have worked in numerous disease states and I have particular expertise in Neurology (including epilepsy, multiple sclerosis, Parkinson's disease and pain management), Immunology and Rare Disease. I have also worked in Cardiovascular and Gastrointestinal products. As a pharmacist, however, I have the background to quickly learn any disease state and therapy area, and have worked with many different patients during my school years and on rotations.