Hi, I'm Anna! I've spent my career building and protecting brands using my strategic communications and marketing skills. For two decades now, I've supported a diverse range of organisations including global FTSE 100 companies through to the NHS. I've worked in both the UK and Australia too.I began my career pursuing a long-held childhood dream to be a journalist. From there, I transferred my skills to the world of PR, communications and marketing instead.In my current role at Pearson as Director, Corporate Communications, I am part of the Pearson School Qualifications leadership team, business partnering to the Managing Director and her team. My responsibilities include issues management and media management, as well as leading cross-functional thought-leadership projects and campaigns. I am deputy chair for the communications group of the Joint Council for Qualifications, working to protect the integrity and reputation of exams as a whole. My role operates in a regulatory environment as our exams are regulated by Ofqual.My key skills:✏️ Senior-level business partnering and stakeholder management✏️ Media relations, crisis communications and reputation management✏️ Integrated campaigns, project planning and leadership✏️ Content strategy and thought leadership.✏️ Employee and change communicationsMy proudest achievements include:🌟 leading integrated communications and marketing for 'the future of qualifications and assessment' consultation and white paper for Pearson, securing national print and radio coverage.🌟 leading corporate comms and media relations for Pearson Edexcel during three exam seasons, including the first return to exams post-Covid.🌟 co-creating a virtual event, The Midlife Festival, as a creative project outside of work which has attracted guest speakers including Davina McCall, Professor Tim Spector and Dr Philippa Kaye. I also co-created a podcast, 'The Latte Lounge - midlife and menopause uncovered' which has exceeded 80,000 downloads in just 24 episodes so far.🌟 leading external marketing for the employer brand event ‘The Amplify Festival of Innovation’ for AMP Australia.🌟 Building my own weekly newsletter 'FutureFemHealth' about FemTech, women's health innovation and closing the gender health gap: https://www.futurefemhealth.com/ which currently reaches an audience of 7,000+ across subscribers and social media.Away from work, you’ll usually find me running around after my two young children, cooking dishes that remind me of my days spent travelling through Asia, or turning up the volume on my Peleton!