Anna Wackenhuth Email & Phone Number

Tulsa, Oklahoma, United States

• Establish, document and update all best practices for content posting, analyzing and reporting on all social media platforms for editors and marketers.
• Serve as expert for best practices for leveraging social media in editorial, sales and marketing efforts in B2B media
• Provide project support and best practice guidelines for Social Media audience building efforts of content stakeholders for all brands
• Create and optimize social media ad campaigns for audience conversion
• Project based work to support for the audience marketing efforts in the social media channel
• Analysis of potential solutions for managing, monitoring and reporting on social media marketing efforts

Tulsa, Oklahoma Area

• Developing and executing the digital marketing strategy (social media and remarketing) for new and existing products within event and media platforms
• Direct implementation, management and optimization of the digital strategy - including social media, SEM, and remarketing
• Interpret and analyze digital marketing data and develop recommended strategies and tactics that are supported by analytics across multi-channel campaigns
• Working closely with the company’s Sales team; enabling them to meet their commercial objectives by implementing the appropriate digital tools and campaigns to deliver lead generation
• Work closely with the team to provide input, strategy and best practices for their personal social accounts (that are tied to the brand) in order to drive audience engagement and content sharing.
• Work closely with the marketing team; enabling them to meet their objectives by providing them with appropriate digital tools to deliver lead generation of direct programs to improve conversions, social media.

Tulsa, Oklahoma Area

• Drives efforts to refine and define corporate, industry and brand strategy across PennWell’s social media channels
• Oversees all company social media accounts management
• Manages social media team members
• Compiles monthly Social Media audits of all PennWell Brands and monthly Social Media Ad Stats report
• Oversees social media ad campaigns for engagement and audience conversion
• Manages and monitors social media persona inboxes, keeper of social media logins/accounts

-Consolidate data from campaigns, surveys, and product adoptions to report on project success metrics-Compile monthly Social Media audits of all PennWell Brands-Analysis of potential solutions for managing, monitoring, and reporting on social media marketing efforts-Provide ad hoc project support for Social Media audience building efforts for all.

Tulsa, Oklahoma Area

-Conduct social media campaigns and day-to-day activities to drive online audience growth, engagement, subscriptions, and lead gen product promotions (webcast,whitepapers,etc.) for assigned PennWell brands-Implement the administration, set up an analysis of Brand’s presence in social networking sites including LinkedIn, Facebook, Twitter, and other similar.

San Francisco, CA

-Promote the company Packed Party as the only College Brand Ambassador at Oklahoma State-Help manage and update the Pinterest account for Packed Party-Pass out fliers and make public speaking appearances on campus

Fort Worth, Texas

-Worked under the Editor-in-Chief and helped put together the Landman magazine that is released bi-monthly -Recruited 15 sponsors along with booth registrations from Oil and Gas clients to participate in Summer NAPE Expo-Combined and broke down all past annual reports of AAPL and created a "Path to Professionalism" booklet

Tulsa, Oklahoma Area

-Contacted potential clients and proofread their advertisements and websites that Brothers and Co. created-Organized and dated each client's bill and invoices into individual client binder-Assigned to find appropriate images for Brother's advertisements and websites

Minor, Entrepreneurship/Entrepreneurial Studies

Bachelor’S Degree, Marketing