A passionate, results-driven professional with over 20 years of experience leading Marketing and Product organizations. Currently has global responsibility for brand, creative and visual execution, digital marketing and online content, tradeshows and collateral, concept design, communications and public relations, for the world’s most sustainable modular flooring and services company. Proven ability to establish strategic goals and messaging to lead teams to produce effective branding and product launch initiatives. Drives growth by aligning initiatives with the brand’s vision and short-and long-term business goals. Develops customer-focused, strategic marketing and communications plans employing sound judgment, attention to detail and creativity. Engages and energizes cross-functional teams on product launch and promotional initiatives. Utilizes strong communication skills to craft, evolve and recount stories about initiatives to a broad range of internal and external stakeholders. Motivates teams while fostering professional development.
Listed skills include Integrated Marketing, Marketing, Advertising, Social Media Marketing, and 24 others.