As an insight partner, we help our clients develop offers, brands, communication and businesses based on market insights. Our services include insight strategy, segmentation, customer journeys, concept development, continuous follow-up & development as well as identifying new business opportunities.Responsibilities: Co-founder, Client manager, Project manager, Insight & market research expert

VAKN has a close collaboration with the creative business development agency/network ForOne. ForOne is a hybrid agency and a team of free agents, multi talented entrepreneurs, optimistic visionaries and true team players working together as one. We are on a mission to help imagine, re-engineer and develop companies and we believe that anything is possible as long as we work boundlessly and fearlessly together. ForOne builds people, products and companies.Responsibilities: Client Management, Project Management, Market strategy, Consumer behavior, Insight & market research

• As Global Head of Research operations and product delivery, I was a member of Nepa's Group Management Team and was responsible (strategic direction, P&L and operations) for Nepa's global production units in Sweden and India. (8 direct reports and approx. 70 indirect reports)• In 2 years, I managed to achieve organizational stability and structure in a company characterized by rapid growth and growing pains - I initiated centralization of our production and built new delivery teams for our core products. Under my management, the Swedish production unit increased from 3 to 16 employees and the Indian production unit from 40 to 65 employees. As an effect of the re-structuring, satisfaction with the Indian production unit increased with double digits in 6 months, while maintaining throughput levels per employee, and profitability of our core products increased significantly. • My responsibilities included the delivery and quality of Nepa's core market research functions (sampling, survey scripting, reporting, panels etc.) and core products (ad and brand tracking. campaign tests and CX programs), always aiming for efficiency, productivity and quality in the deliveries.• I was also globally responsible for data procurement and data cost efficiency – in 1 year my team managed, by negotiating new prices and doing cost auditing, to decrease data costs with more than 10%, resulting in a multi-million (SEK) saving.• Through my communicative and collaborative approach, I was an appreciated leader across the entire company, among sales departments and technical departments alike.(Nepa is a technology driven consumer science company and one of the fastest growing companies in Swedish history. In 2017, Nepa had a turnover of 213 M SEK and over 250 employees. Nepa had more than 350 clients in 50 countries and had offices in Sweden, Norway, Finland, Denmark, UK, USA and India.)

BlueCarrot was an independent consultancy firm with focus on business development from an insight and communication perspective. In 2015, BlueCarrot had 25 employees and a turnover of 40 M SEK.• I was responsible for the daily operations (resource planning, consultant chargeability, project profitability etc.) and had personnel responsibility for all consultants (25 people). I drove the implementation of new processes for resource planning (both short term project staffing as well as long-term strategic recruitment) as well as follow up of consultant chargeability and project profitability.• Through the new processes, we managed, by adjusting pricing and work processes, to turn the company around from a couple of years of bad profitability and high employee turnover to achieving a 15% profit margin on gross profit, while at the same time creating an extremely strong company culture with highly motivated and satisfied employees.• I also acted as a senior advisor to both global and domestic clients, helping them turn customer insights about their brand, communication or offering into actions. I was very successful in building long-term client relationships (>10 years) and in gaining clients’ confidence. Client contacts have been at all levels of the company, including CMOs and CEOs. I was also successful in selling complex solutions to both existing and new clientsIn Jan 2016, BlueCarrot was acquired by its sister company Nepa.

• Senior advisor to key clients in the following industries: finance, telecom, retail, broadcasting, automotive, online gambling, energy suppliers, beverages and non-profit organizations. Assignments included brand and communication development, target group analysis, market analysis and segmentation, price optimization etc.• Achieved high client loyalty with several client relationships lasting for >10 years as well as high client satisfaction with project deliveries.• Very appreciated senior resource to the rest of the client team (internally) giving strategic direction and guidance in the delivery phase of projects as well as always coaching team members to develop and to take increased responsibility• Internal responsibilities included:- Competence development of consultants- Structural and process development for consultants- Quality of client deliveries

Nordisk Media Analys (NMA) was an analytics company focusing on communication and brand evaluation. NMA grew from 3 to 20 employees from 1997 to 2010. NMA developed its business during 2010 into a more advisory consultative business and therefore developed into the company BlueCarrot.• As responsible for the daily operations of the company, I managed our growth from 5 to 20 people including setting up new processes for employee on-boarding, new sales processes and new delivery processes.• Responsible for development projects - including NMA's online brand tracking, where we as the first market research company in Sweden moved all data collection for trackers from telephone to online interviews. This later developed into the company Nepa, who is now the leading tracking data supplier in the Nordics.• Responsible for supplier relationships and purchasing of consultancy services - including development of IT systems (online based tools for visualization of market research data)• As senior consultant I was responsible (including sales) for some of our biggest clients. Client satisfaction was very high and the clients experienced that the project deliveries were critical for their business success.

• Analyst and project manager – Helped clients evaluate their advertising efficiency and brand strength• Responsibilities included contacts with market research suppliers, analyzing data sets in Excel and SPSS, compiling PPT reports with insights and recommendations for improving advertising efficiency as well as presenting it to advertisers and agencies