Anna Wiik Email & Phone Number

Stockholms Län, Sverige

As the Owned Media Lead at H&M, I will be responsible for developing and implementing the strategy for owned channels, in close collaboration with the global and regional Strategy & Planning team.My role involves overseeing owned media planning, content analysis and development, and distribution to drive engagement, brand awareness, and customer loyalty.I will collaborate with cross-functional teams, to ensure that owned media channels are effectively utilized to achieve… Show more As the Owned Media Lead at H&M, I will be responsible for developing and implementing the strategy for owned channels, in close collaboration with the global and regional Strategy & Planning team.My role involves overseeing owned media planning, content analysis and development, and distribution to drive engagement, brand awareness, and customer loyalty.I will collaborate with cross-functional teams, to ensure that owned media channels are effectively utilized to achieve marketing and business objectives. Show less

Stockholm

Stockholm, Stockholm County, Sweden

Singapore, Singapore

Parental leave from H&M Online Sales, Stockholm, Sweden. Followed husbands work Rolls-Royce Motor Cars' Asia Pacific to Singapore were we have lived since August 2017 with our 3 daughters Martha, Signe and Edith.

Stockholm, Sweden

E-commerce Communication Planner in the UK team in Stockholm, Sweden. I worked closely with Head of Visual Merchandising, leading the Visual Merchandising team in day by day operations. I structured and planned the site hm.com for UK and implemented a visual and digital marketing & communication strategy for a clear customer experience including deals and offers. The focus was to establish the correct mix of branding, strong customer offers and story telling to get the customer engaged. I… Show more E-commerce Communication Planner in the UK team in Stockholm, Sweden. I worked closely with Head of Visual Merchandising, leading the Visual Merchandising team in day by day operations. I structured and planned the site hm.com for UK and implemented a visual and digital marketing & communication strategy for a clear customer experience including deals and offers. The focus was to establish the correct mix of branding, strong customer offers and story telling to get the customer engaged. I followed fashion trends, customer shopping behaviour and competitors. And used Google Analytics to measure the traffic on hm.com to improve the site further. I also made sure that the market was up to date with the global strategy aligned with the information from the global team. Show less

Stockholm, Sweden

Sitrus strengthens brands, business and customer relationships by creating smart content for the whole customer journey – from the initial awareness stage to activation and loyalty, regardless of the channel.Account Director for Synoptik and Nordic level project management for SEB Kort - multiple brands (Diners Club, SAS EuroBonus MC, NK Nyckeln etc). Online and offline productions and social media. Participating in the journey of building up the SEB Kort account from a small player to… Show more Sitrus strengthens brands, business and customer relationships by creating smart content for the whole customer journey – from the initial awareness stage to activation and loyalty, regardless of the channel.Account Director for Synoptik and Nordic level project management for SEB Kort - multiple brands (Diners Club, SAS EuroBonus MC, NK Nyckeln etc). Online and offline productions and social media. Participating in the journey of building up the SEB Kort account from a small player to become one of the agencies top clients of the agency. Show less

Stockholm, Sweden

Project Manager for SEB Kort - multiple brands (Diners Club, SAS EuroBonus MC, NK Nyckeln etc).

Stockholm, Sweden

Member of the Global Corporate Online team. Developing and implementing online campaign concepts for beauty products. Driving sales and recruitment on the online platform.

Stockholm, Stockholm County, Sweden

Parental leave with my daughter Martha (born 100515) and her sister Signe (born 111004).

Stockholm, Stockholm County, Sweden

Production Management in digital marketing. Film-, 3D-, flash-, html-productions and technical responsibility. My clients worldwide included; H&M, Absolut Vodka, Level Vodka and Electrolux. Worked full-time with H&M Marketing and H&M Online Sales for 2 years and did all their digital productions (campaigns and online shopping). Daily contact with clients and suppliers. Debriefs, quotations, invoicing, time plans (internal and external), resource planning, logistics, proofreading and delivery of… Show more Production Management in digital marketing. Film-, 3D-, flash-, html-productions and technical responsibility. My clients worldwide included; H&M, Absolut Vodka, Level Vodka and Electrolux. Worked full-time with H&M Marketing and H&M Online Sales for 2 years and did all their digital productions (campaigns and online shopping). Daily contact with clients and suppliers. Debriefs, quotations, invoicing, time plans (internal and external), resource planning, logistics, proofreading and delivery of final campaigns. Award winning campaigns: Webby Awards 2008, H&M ”Fashion Against Aids”, Absolut Vodka ”Absolut Pears” and One Show Interactive 2008. Show less

Stockholm, Stockholm County, Sweden

Production Management in DM and web.

Stockholm, Stockholm County, Sweden

Strategic media planning.

Stockholm, Stockholm County, Sweden

Debitors ledger; Denmark and Norway. Accounting, account reconcilement, final accounts, suppliers’ ledger Denmark.

Stockholm, Stockholm County, Sweden

Foreign payments, accounting, suppliers’ ledger and debitors ledger, account reconcilement, final accounts, tender and billing.

Operative Project Management

Marketing & Economics

Business Economist

Accounting & Marketing education