Anna Wondany Email & Phone Number

California, United States

San Francisco Bay Area, Ca, Us

Fractional CMO and full-service digital marketing solutions. Learn more at advncdigital.com.

Euclid, Ohio, Us

• Boosted revenue by 78% in just one year by launching a cutting-edge e-commerce platform, opening three new showroom locations totaling 1 million square feet, exceeding regional revenue targets within six months of opening, and acquiring two additional companies to broaden market share and enhance product offerings by 20%.• Ramped traffic by 110% and boosted conversions by 65% while preserving a 54% profit margin with a limited marketing budget.• Fueled a 26% increase in sales opportunities and improved win rate by 19.5% by executing innovative sales support and marketing strategies, including paid search, online advertising, retargeting, SEO, direct marketing, website optimizations, and marketing automation campaigns.

Detroit, Michigan, Us

Launched iGAM, an online marketplace for used industrial equipment and robots, tapping into a $41.7B industry.

Birmingham, Alabama, Us

• Catalyzed a 300% surge in revenue and landed top-tier clients (Rivian, Canoo, Navistar, and Magna).• Established and promoted two new facilities to cater to new service offerings - parts manufacturing, engineering, and staffing services - and crafted the InnovativeX brand to deliver a comprehensive solution for industrial robots, equipment, and automation.

Westchester, Illinois, Us

• Steered the Ritchie Bros. acquisition of IronPlanet for $750M+ in 2017 and eradicated $1.25M in redundancies in the first half-year, delivering cost savings for the organization.• Promoted over 400 online and on-site auctions annually worldwide by constructing and directing a robust global marketing team.• Generated over 52 million unique web sessions annually - maximizing brand recognition and engagement of multiple brands, including Ritchie Bros., IronPlanet, TruckPlanet, GovPlanet, and SalvageSale.• Achieved a 54% increase in site traffic, 33% increase in account creations, and 37% rise in bidding activity by harnessing multiple channels: paid search, retargeting, paid social media, email, marketing automation, A/B and MVT testing practice, data analytics, mobile marketing, and demand generation efforts.• Oversaw marketing budgets exceeding $4 million; consistently optimized spend to maximize ROI across various brands.

Pleasanton, Ca, Us

• Spearheaded the merger with Cat Auction Services (2015) and the acquisition of Kruse Energy & Equipment Auctioneers (2014) to drive company growth.• Initiated A/B and MVT testing to skyrocket website conversions by 128% and determine product enhancements.• Refined paid search efforts, yielding a 110% surge in paid traffic and an 850% boost in paid conversions.• Expanded to over 1 million registered users worldwide, spanning the Americas, Europe, and Asia.• Appointed as Director of Marketing in 2014 and promoted to Senior Director in 2016 for exceptional performance and leadership skills.

Pleasanton, Ca, Us

South San Francisco, Ca, Us

• Contributed significantly to the successful acquisition of Design Clinicals, contributing to the company's growth and expansion.• Steered the company's successful switch to a new email marketing and marketing automation platform – Eloqua, resulting in enhanced efficiency and productivity.• Promoted FDB's solutions by creating impactful collateral, lead generation, and demand generation efforts, leading to increased customer engagement, brand recognition, and sales.

Anywhere, Us

I developed and executed a successful B2C marketing plan and implemented a subscription model that resulted in a 90% increase in revenue. I boosted SEO traffic by 125% by creating an SEO-friendly knowledge base and online video tutorials. My strategies reduced customer acquisition costs by 85% and surpassed revenue goals while staying within budget. I increased customer satisfaction and decreased the subscription churn rate by 25% by launching a successful customer retention plan. I effectively managed on-site and remote team members while reporting directly to the CMO and CRO.

Through a combination of data-driven decision-making and creative marketing strategies, I dramatically improved the performance of my company's website. With a focus on continuous improvement, I increased visitor-to-member conversion by 260% and member-to-buyer conversion by 180% by conducting A/B and MVT testing and rolling out UX/UI improvements.I also leveraged lead nurturing campaigns to acquire new members and executed targeted SEO strategies to drive new visitor traffic. I implemented a viral marketing program that generated buzz among the customer base and incorporated current retail trends into the company's promotion calendar.To ensure the success of my initiatives, I established a robust reporting system to measure conversion across all channels and regularly presented data-driven recommendations in monthly reports and quarterly board meetings.