Anna Wondany work email
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With 20 years of marketing and product management under my belt, I know a thing or two about driving business growth. As the driving force behind Advnc Digital, I lead a skilled team of Fractional CMOs and marketing specialists. We're experts at designing tailor-made strategies and innovative solutions, all without the price tag of full-time CMOs or an in-house marketing team. I'm all about working together. I join forces with executive stakeholders to push organizational initiatives forward and help them reach their full potential. I've got a strong track record - think successful brand and marketplace launches, effective marketing campaigns, and regular double-digit growth in traffic, customers, revenue, and profits.My expertise spans across many areas - customer acquisition and retention, lead generation, paid search and retargeting, SEO, customer and web analytics, product marketing, A/B, and multivariate testing. Armed with these skills and backed by a team of experienced Fractional CMOs, I'm confident we can make a real difference in your organization.Let's join forces and explore how we can propel your company's success. Reach out to me through this profile or email me at anna@advncdigital.com. Let's make great things happen together!
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Founder | Fractional CmoHey CmoCalifornia, United States -
Fractional Cmo | FounderAdvnc Digital Apr 2023 - PresentSan Francisco Bay Area, Ca, UsFractional CMO and full-service digital marketing solutions. Learn more at advncdigital.com. -
Senior Vice President MarketingHgr Industrial Surplus Jun 2021 - Jan 2023Euclid, Ohio, Us• Boosted revenue by 78% in just one year by launching a cutting-edge e-commerce platform, opening three new showroom locations totaling 1 million square feet, exceeding regional revenue targets within six months of opening, and acquiring two additional companies to broaden market share and enhance product offerings by 20%.• Ramped traffic by 110% and boosted conversions by 65% while preserving a 54% profit margin with a limited marketing budget.• Fueled a 26% increase in sales opportunities and improved win rate by 19.5% by executing innovative sales support and marketing strategies, including paid search, online advertising, retargeting, SEO, direct marketing, website optimizations, and marketing automation campaigns. -
Senior Vice President MarketingIgam Marketplace Jul 2019 - Jan 2023Detroit, Michigan, UsLaunched iGAM, an online marketplace for used industrial equipment and robots, tapping into a $41.7B industry. -
Senior Vice President MarketingNrtc Automation Jul 2019 - Jan 2023Birmingham, Alabama, Us• Catalyzed a 300% surge in revenue and landed top-tier clients (Rivian, Canoo, Navistar, and Magna).• Established and promoted two new facilities to cater to new service offerings - parts manufacturing, engineering, and staffing services - and crafted the InnovativeX brand to deliver a comprehensive solution for industrial robots, equipment, and automation. -
Vice President Of Marketing, Ironplanet/Head Of Digital Marketing, Ritchie Bros.Ritchie Bros. Jun 2016 - Jul 2019Westchester, Illinois, Us• Steered the Ritchie Bros. acquisition of IronPlanet for $750M+ in 2017 and eradicated $1.25M in redundancies in the first half-year, delivering cost savings for the organization.• Promoted over 400 online and on-site auctions annually worldwide by constructing and directing a robust global marketing team.• Generated over 52 million unique web sessions annually - maximizing brand recognition and engagement of multiple brands, including Ritchie Bros., IronPlanet, TruckPlanet, GovPlanet, and SalvageSale.• Achieved a 54% increase in site traffic, 33% increase in account creations, and 37% rise in bidding activity by harnessing multiple channels: paid search, retargeting, paid social media, email, marketing automation, A/B and MVT testing practice, data analytics, mobile marketing, and demand generation efforts.• Oversaw marketing budgets exceeding $4 million; consistently optimized spend to maximize ROI across various brands. -
Senior Director Of MarketingIronplanet Apr 2015 - Jun 2016Pleasanton, Ca, Us• Spearheaded the merger with Cat Auction Services (2015) and the acquisition of Kruse Energy & Equipment Auctioneers (2014) to drive company growth.• Initiated A/B and MVT testing to skyrocket website conversions by 128% and determine product enhancements.• Refined paid search efforts, yielding a 110% surge in paid traffic and an 850% boost in paid conversions.• Expanded to over 1 million registered users worldwide, spanning the Americas, Europe, and Asia.• Appointed as Director of Marketing in 2014 and promoted to Senior Director in 2016 for exceptional performance and leadership skills. -
Director Of MarketingIronplanet Jun 2014 - Apr 2015Pleasanton, Ca, Us -
Solutions Marketing ManagerFirst Databank (Fdb) Jul 2012 - Jun 2014South San Francisco, Ca, Us• Contributed significantly to the successful acquisition of Design Clinicals, contributing to the company's growth and expansion.• Steered the company's successful switch to a new email marketing and marketing automation platform – Eloqua, resulting in enhanced efficiency and productivity.• Promoted FDB's solutions by creating impactful collateral, lead generation, and demand generation efforts, leading to increased customer engagement, brand recognition, and sales. -
Online Marketing ManagerSupport.Com Aug 2008 - Dec 2010Anywhere, UsI developed and executed a successful B2C marketing plan and implemented a subscription model that resulted in a 90% increase in revenue. I boosted SEO traffic by 125% by creating an SEO-friendly knowledge base and online video tutorials. My strategies reduced customer acquisition costs by 85% and surpassed revenue goals while staying within budget. I increased customer satisfaction and decreased the subscription churn rate by 25% by launching a successful customer retention plan. I effectively managed on-site and remote team members while reporting directly to the CMO and CRO. -
Product Marketing Manager (Acquired By Rakuten)Ebates.Com Aug 2002 - Aug 2008Through a combination of data-driven decision-making and creative marketing strategies, I dramatically improved the performance of my company's website. With a focus on continuous improvement, I increased visitor-to-member conversion by 260% and member-to-buyer conversion by 180% by conducting A/B and MVT testing and rolling out UX/UI improvements.I also leveraged lead nurturing campaigns to acquire new members and executed targeted SEO strategies to drive new visitor traffic. I implemented a viral marketing program that generated buzz among the customer base and incorporated current retail trends into the company's promotion calendar.To ensure the success of my initiatives, I established a robust reporting system to measure conversion across all channels and regularly presented data-driven recommendations in monthly reports and quarterly board meetings.
Anna Wondany Skills
Anna Wondany Education Details
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San Francisco State UniversityBusiness Administration; Marketing
Frequently Asked Questions about Anna Wondany
What company does Anna Wondany work for?
Anna Wondany works for Hey Cmo
What is Anna Wondany's role at the current company?
Anna Wondany's current role is Founder | Fractional CMO.
What is Anna Wondany's email address?
Anna Wondany's email address is aw****@****inc.com
What is Anna Wondany's direct phone number?
Anna Wondany's direct phone number is +192522*****
What schools did Anna Wondany attend?
Anna Wondany attended San Francisco State University.
What skills is Anna Wondany known for?
Anna Wondany has skills like Lead Generation, Marketing, Crm, Seo, Social Media, Sem, Online Marketing, Online Advertising, Marketing Strategy, Customer Relationship Management, Digital Marketing, Search Engine Optimization.
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