Vice President Of Marketing And External Communications, North America
Current• Develop and lead the North American marketing and external communications strategy.• Work with Legal and outside counsel to protect the company’s brands, patents and marks worldwide. Maintain all regional Corporate Identity Guides, while providing guidance and direction to other Prysmian Group regions with respect to their marketing communications efforts.• Lead the development, execution and ongoing refinement of Prysmian Group North America’s marketing and brand messaging to align with the product management and sales’ strategic plans.• Develop and guide the content for all promotional materials, advertising and communications to support marketing and branding initiatives.• Oversee the design and production of advertising, packaging, new product development materials, point-of-purchase displays, catalogs, brochures, data sheets and special promotional pieces.• Develop and lead the distribution of press releases; assist in the writing and editing of case study articles. • Lead in the development of video scripts, provide direction and conduct video sessions for the company around products, testing, packaging and/or merchandising, both in the studio and on-location. Work with Legal to finalize content prior to launching publicly.• Provide creative direction and oversee content for the Prysmian Group North America web sites and social media sites.• Oversee the design and exhibition of displays and booths for local, national, and international trade shows. Manage special events and conferences related to these activities.