Vice President Of Marketing And External Communications, North America
Current- Develop and lead the North American marketing and external communications strategy.
- Work with Legal and outside counsel to protect the company’s brands, patents and marks worldwide. Maintain all regional Corporate Identity Guides, while providing guidance and direction to other Prysmian Group regions.
- Lead the development, execution and ongoing refinement of Prysmian Group North America’s marketing and brand messaging to align with the product management and sales’ strategic plans.
- Develop and guide the content for all promotional materials, advertising and communications to support marketing and branding initiatives.
- Oversee the design and production of advertising, packaging, new product development materials, point-of-purchase displays, catalogs, brochures, data sheets and special promotional pieces.
- Develop and lead the distribution of press releases; assist in the writing and editing of case study articles.