Annayelli Flores Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

- Drive successful campaigns for premium health and wellness brands at NHS such as Nature's Bounty, BOOST, Carnation Breakfast Essentials, Osteo Bi-Flex, and IBgard. - Serve as primary day-to-day lead spearheading end-to-end campaign development and execution, from strategy and planning to content creation and performance optimization launching the first-ever influencer campaigns for 3x brands that exceeded campaign KPIs. - Demonstrate success in managing multi-brand initiatives per brand, leading and managing agency relationships, and collaborating with cross-functional stakeholders while balancing creative storytelling and compliance. - Develop best practices, efficient workflow processes, and lead education and learnings of the power of influencer marketing by promoting discussions, sharing valuable insights, and contributing to the overall growth of each brand's online presence.- Disect data, performance of content, and analyze the impact of influencer campaigns, with always-on optimizations, ensuring support of business goals and priorities.

Philadelphia, Pennsylvania, United States

- Spearhead end-to-end influencer marketing strategies and execution for leading CPG brands including Cetaphil, Differin, GODIVA, and Dos Equis, driving significant business growth across US and Canadian markets. - Oversee and execute creative excellence campaigns rooted in culture and business goals such as influencer trips (Lizzo x Cetaphil), influencer events for brand launches (launch of Cetaphil's Healthy Renew), and global brand-owned moments (Cetaphil's Skin Awareness Month). - Architect data-driven, multi-platform campaigns across Meta, TikTok, and YouTube that successfully expand brand reach into new demographic segments. - Manage a comprehensive talent roster of 100+ influencers annually, implementing streamlined processes for identification, contracting, and campaign execution. - Developed robust analytics framework to track campaign performance and ROI, delivering actionable insights that optimize content strategy and inform future campaign direction.- Clients included: Galderma, Cetaphil, Differin, Aura, Hyland's Naturals, Dos Equis, GODIVA

Philadelphia, Pennsylvania, United States

- Led transformational growth of influencer marketing practice, securing $1.3M+ in new business through strategic client acquisition for major brands including Playboy Group, PetHonesty, and Innovo. - Architected comprehensive program infrastructure and data-driven frameworks that doubled agency's client roster while maintaining exceptional campaign performance. - Established scalable operational systems including optimized pricing models, billing structures, and cross-channel workflows. - Implemented robust performance management and professional development initiatives that elevated team capabilities and standardized excellence across all accounts.-Clients included: Playboy Group, Innovo, PetHonesty

Philadelphia, Pennsylvania, United States

- Serve as the influencer partnerships authority for a multitude of brands and spearhead strategic identification of talent and influencers that will maximize ROI and hits brand/client KPIs, as well as leverage data and insights to successfully position recommended talent to clients in order to ensure the success of the campaign. - Maintain and build relationships with talent and talent managers/agents in the industry, keep up with current trends within the influencer landscape, and establish relationships with emerging platforms in order to develop and cultivate new opportunities to present to brands and clients.- Clients included: El Pollo Loco, IHOP, McDonald's, Bumble, Doordash, and more.

Greater Philadelphia Area

- Previously in an Account Management position, but transitioned into an Influencer Strategy role.- Manage influencer relationships and deliverables, and execute short and long-term partnerships with brands such as Lucky Charms, U by Kotex, Chivas Regal, Yoplait, Huggies, Café Bustelo, Clorox and Real California Milk.- Build creative and forward-thinking yearlong strategies for a myriad of clients, and supervise upwards to six-plus programs from concept to execution collaboratively in a cross-functional, cross-geographical and cross-categorical departments to create award-winning work.- Clients included: U by Kotex, Huggies, Clorox, Depend, General Mills, Pernod Ricard, and more.

Greater Chicago Area

- Lead successful national media relations support, build media and influencer relations, and was on-site blogger and media coordinator for AT&T Latino music program, Red Bull Sound Select and Music Academy, and Jack Daniel’s.- Facilitate in organizing several nationwide music and celebrity-focused event activations, create and consolidate briefing books, organize event kits and press kits, manage vendors and all negotiations, and supervise event execution.- Research, write, edit and high-level materials, including communications plans, press materials, FAQs, blog posts and articles, long-term plans and social content calendars.- Clients include: Sears, Kmart, AT&T, MillerCoors, Red Bull, Jack Daniel's

Fashion Business And Public Relations, Fashion Merchandising, 3.6

Graduated cum laude in May 2014

General Education, Marketing/Marketing Management, General