Chief Executive Officer
CurrentFlybuys is Australia’s most loved loyalty program and is a joint venture between Coles Group and Wesfarmers Group.
Jun 2022 - Present
AeroLeads people directory · profile
Anna Lee Email & Phone Number
Chief Executive Officer at Flybuys
at
Flybuys
1 work email found
@flybuys.com.au
2 phones found area 130
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Chief Executive Officer at Flybuys
Location
Melbourne, Victoria, Australia
Who is Anna Lee? Overview
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Quick answer
Anna Lee is listed as Chief Executive Officer at Flybuys at Flybuys, based in Melbourne, Victoria, Australia. AeroLeads shows a work email signal at flybuys.com.au, phone signal with area code 130, and a matched LinkedIn profile for Anna Lee.
Anna Lee previously worked as Chief Executive Officer at Flybuys and Member at Chief Executive Women (Cew). Anna Lee holds Graduate Diploma Of Chartered Accounting, Chartered Accountant from Chartered Accountants Australia And New Zealand.
Company email context
Email format at Flybuys
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{first}.{last}@flybuys.com.au
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Profile bio
About Anna Lee
As the Chief Executive Officer at Flybuys, Anna leads the growth and performance of Australia’s #1 most loved loyalty program. Anna has an inspiring and energetic approach to the day-to-day, leading over 300 Flybuys team members to make everyday spending simple, safe, and rewarding for over 9 million Australians. She leads with integrity, intellect, and authenticity to develop a constructive, diverse and inclusive organisational culture that isn’t ‘business as usual’. With close to 30 years' experience, Anna has managed broad remits including Operations, Finance, People & Culture, Legal, Risk and Compliance, IT and Office Management functions. Starting her journey with Big 4 disciplines, she has since paved a successful fast-tracked career in high growth corporate environments across Australia, NZ and APAC across organisations including The Iconic, NORA, Groupon, Adshel (now oOh!media) and now, Flybuys.Anna was named #1 in Ragtrader’s Tech 20 (top Tech Influencers in Australian Fashion Retail) in February 2019, and was the finalist for the Thomson Reuters Accounting Excellence Awards for both CFO of the Year and Finance Team of the Year in 2015. She has been covered and profiled in publications including Tech 20 2019, Ragtrader People 2019, Business Connect and Acuity Magazine.Anna’s passion for inclusivity and supporting women in business continues with her membership with Chief Executive Women (CEW) and, over the years, as brand ambassador for Dress for Success and the CA ANZ Program (Anna is a Chartered Accountant). In addition, Anna sits on the Industry Advisory Council for University of NSW, School of Accounting, Audit & Taxation. Anna also speaks regularly to audiences on gender equality, career development, finance, customer advocacy and retail topics.
Listed skills include Start Ups, Business Strategy, Financial Reporting, Management, and 26 others.
Current workplace
Anna Lee's current company
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11 roles
Anna Lee work experience
A career timeline built from the work history available for this profile.
Member
Current
Jan 2023 - Present
Chief Operating Officer
Member of the Executive team driving strategic growth plans and initiatives. Responsible for THE ICONIC’s operating rhythm enabling seamless internal interactions to drive productivity and outcomes. Leading Operations team made up of 600+ passionate people collaborating together to create memorable customer and brand experiences through best in class.
May 2017 - May 2022
Acting Ceo, Coo
Jun 2019 - Sep 2019
Chief Financial Officer
Member of Executive team supporting growth and performance by developing world class Finance (Financial Reporting, Controllership, Financial Operations and FPA), Legal, Risk & Compliance and HR functions and focussing on hiring and developing the best.
Jul 2014 - May 2017
General Manager
As a career sabatical role, Anna drove the execution of NORA's (National Online Retailers Association) strategic plan, bringing the organisation from a vision to a sustainable reality in a short few months. Responsibility for operational functions including membership growth, benefits, sponsorship and partner relations, education, marketing, industry.
Sep 2013 - Jun 2014
Asia Pacific Regional Finance Director
Groupon Inc is the pioneer in online group buying/daily deals and through technology and innovation has established itself as the largest of its kind operating in almost 50 countries. Groupon is listed on NASDAQ.Responsible for leading and driving business growth and performance through metric data analytics, business operations partnering, investment.
Jul 2012 - Jul 2013
Director Of Finance, Human Resources And Legal
- Groupon Australia & Groupon New Zealand are two of the biggest players in group buying in their respective countries. Key responsibilities:
- Member of executive management board reporting to CEO
- Full responsibility of Finance, HR & Legal functions
- Australia and New Zealand market responsibilities
- HQ/APAC Regional monthly, quarterly and annual reporting (US GAAP)
- US IPO support and preparation
Jul 2011 - Jul 2012
Finance Director
Adshel
- Adshel (now oOh!media) is one of the largest Out-of-Home media operators in Australia and New Zealand. Adshel is part of the Clear Channel Outdoor Inc (US listed) group - the world's largest out of home media company..
- Member of executive management board reporting to CEO
- Company Secretarial responsibility to the Joint venture Board of Directors
- Full responsibility of Finance & IT functions (HR 2004-2009)
- Acquisitions & Integration
- Capital expenditure management
Nov 2002 - Oct 2010
Finance Manager
Adshel
- General overall responsibility for finance function – financial, management and compliance accounting, accounts receivables, accounts payables and payroll
- Australian, New Zealand and US GAAP accounting
- Responsible for monthly, quarterly, annual financial submissions
- Management of tax compliance including income tax and indirect taxes including GST
- Management of team of financial accountants, assistant accountants and accounts receivables/payables
- Payroll function management
Sep 2000 - Nov 2002
Manager
- Business Services/ Emerging Business practice/General accounting
- Taxation advisory and compliance
- Lead on audit assignments
- Client base included start up companies, mid-sized privately owned corporations, foreign subsidiaries and high net wealth individuals.Joined through PwC's Undergraduate (traineeship) Program. www.pwc.com.au
Feb 1994 - Aug 2000
4 education records
Anna Lee education
Graduate Diploma Of Chartered Accounting, Chartered Accountant
Chartered Accountants Australia And New Zealand
Cima Professional Qualification
The Chartered Institute Of Management Accountants
Bachelors Of Commerce, Accounting, Business Law & Taxation (Merit Listed)
Unsw
Education record
North Sydney Girls' High School
FAQ
Frequently asked questions about Anna Lee
Quick answers generated from the profile data available on this page.
What company does Anna Lee work for?
Anna Lee works for Flybuys.
What is Anna Lee's role at Flybuys?
Anna Lee is listed as Chief Executive Officer at Flybuys at Flybuys.
What is Anna Lee's email address?
AeroLeads has found 1 work email signal at @flybuys.com.au for Anna Lee at Flybuys.
What is Anna Lee's phone number?
AeroLeads has found 2 phone signal(s) with area code 130 for Anna Lee at Flybuys.
Where is Anna Lee based?
Anna Lee is based in Melbourne, Victoria, Australia while working with Flybuys.
What companies has Anna Lee worked for?
Anna Lee has worked for Flybuys, Chief Executive Women (Cew), The Iconic, Nora National Online Retailers Association, and Groupon.
How can I contact Anna Lee?
You can use AeroLeads to view verified contact signals for Anna Lee at Flybuys, including work email, phone, and LinkedIn data when available.
What schools did Anna Lee attend?
Anna Lee holds Graduate Diploma Of Chartered Accounting, Chartered Accountant from Chartered Accountants Australia And New Zealand.
What skills is Anna Lee known for?
Anna Lee is listed with skills including Start Ups, Business Strategy, Financial Reporting, Management, Financial Modeling, Managerial Finance, Finance, and Business Planning.
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