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As the Chief Executive Officer at Flybuys, Anna leads the growth and performance of Australia’s #1 most loved loyalty program. Anna has an inspiring and energetic approach to the day-to-day, leading over 300 Flybuys team members to make everyday spending simple, safe, and rewarding for over 9 million Australians. She leads with integrity, intellect, and authenticity to develop a constructive, diverse and inclusive organisational culture that isn’t ‘business as usual’. With close to 30 years' experience, Anna has managed broad remits including Operations, Finance, People & Culture, Legal, Risk and Compliance, IT and Office Management functions. Starting her journey with Big 4 disciplines, she has since paved a successful fast-tracked career in high growth corporate environments across Australia, NZ and APAC across organisations including The Iconic, NORA, Groupon, Adshel (now oOh!media) and now, Flybuys.Anna was named #1 in Ragtrader’s Tech 20 (top Tech Influencers in Australian Fashion Retail) in February 2019, and was the finalist for the Thomson Reuters Accounting Excellence Awards for both CFO of the Year and Finance Team of the Year in 2015. She has been covered and profiled in publications including Tech 20 2019, Ragtrader People 2019, Business Connect and Acuity Magazine.Anna’s passion for inclusivity and supporting women in business continues with her membership with Chief Executive Women (CEW) and, over the years, as brand ambassador for Dress for Success and the CA ANZ Program (Anna is a Chartered Accountant). In addition, Anna sits on the Industry Advisory Council for University of NSW, School of Accounting, Audit & Taxation. Anna also speaks regularly to audiences on gender equality, career development, finance, customer advocacy and retail topics.
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Chief Executive OfficerFlybuys Jun 2022 - PresentAuFlybuys is Australia’s most loved loyalty program and is a joint venture between Coles Group and Wesfarmers Group. -
MemberChief Executive Women (Cew) Jan 2023 - PresentSydney, Nsw, Au -
Chief Operating OfficerThe Iconic May 2017 - May 2022Sydney, Nsw, AuMember of the Executive team driving strategic growth plans and initiatives. Responsible for THE ICONIC’s operating rhythm enabling seamless internal interactions to drive productivity and outcomes. Leading Operations team made up of 600+ passionate people collaborating together to create memorable customer and brand experiences through best in class Fulfilment Operations, Delivery & Logistics, Marketplace, Customer Service, eCommerce Production, PMO, Operations Excellence and Facilities & Services.THE ICONIC is driven by a purpose of liberation. For us, fashion and sport are transformative means by which everyone can express their true self. We enable this by building exceptional customer experiences, incredible technical innovation, unrivalled product ranges and personalised inspiration.Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand. We stand for incredible customer service, delivery options and returns policies, while connecting Australia and New Zealand fashion, beauty and sports lovers through innovative technology and award winning digital experiences.At THE ICONIC we believe people are our greatest asset. Our customer focus mirrors the empowerment and support we give our employees and partners who make what we do possible.THE ICONIC is part of Global Fashion Group, one of the world's largest fashion retail businesses operating across Latin America, Russia, Southeast Asia and Australia, accessing 2.5 billion customers across 25 countries worldwide -
Acting Ceo, CooThe Iconic Jun 2019 - Sep 2019Sydney, Nsw, Au -
Chief Financial OfficerThe Iconic Jul 2014 - May 2017Sydney, Nsw, AuMember of Executive team supporting growth and performance by developing world class Finance (Financial Reporting, Controllership, Financial Operations and FPA), Legal, Risk & Compliance and HR functions and focussing on hiring and developing the best. -
General ManagerNora National Online Retailers Association Sep 2013 - Jun 2014Sydney, Nsw, AuAs a career sabatical role, Anna drove the execution of NORA's (National Online Retailers Association) strategic plan, bringing the organisation from a vision to a sustainable reality in a short few months. Responsibility for operational functions including membership growth, benefits, sponsorship and partner relations, education, marketing, industry insights and networking and event activity. NORA is Australia’s only industry collective focussed on technology led retail and is governed by a Board of Directors from innovative retail organisations, supported by Corporate Partners, and operates as an incorporated not-for-profit organisation for the benefit of its members.www.nora.org.au -
Asia Pacific Regional Finance DirectorGroupon Jul 2012 - Jul 2013Chicago, Il, UsGroupon Inc is the pioneer in online group buying/daily deals and through technology and innovation has established itself as the largest of its kind operating in almost 50 countries. Groupon is listed on NASDAQ.Responsible for leading and driving business growth and performance through metric data analytics, business operations partnering, investment assessment, planning & forecasting, tax and treasury.Senior Director, member of Global Leadership Team - APAC regional responsibility for Finance function (commercial and controllership) and lead team of 80 staff across 11 countries encompassing Australia, New Zealand, Hong Kong, Singapore, Korea, Malaysia, Indonesia, Philippines, India, Thailand, & Taiwan. www.groupon.com -
Director Of Finance, Human Resources And LegalGroupon Jul 2011 - Jul 2012Chicago, Il, UsGroupon Australia & Groupon New Zealand are two of the biggest players in group buying in their respective countries. Key responsibilities:• Member of executive management board reporting to CEO• Full responsibility of Finance, HR & Legal functions• Australia and New Zealand market responsibilities• HQ/APAC Regional monthly, quarterly and annual reporting (US GAAP)• US IPO support and preparation• Strategic Plan development • Forecasting• Tax compliance• HR policy and initiative implementation• Consumer legislation compliancewww.groupon.com.au -
Finance DirectorAdshel Nov 2002 - Oct 2010Adshel (now oOh!media) is one of the largest Out-of-Home media operators in Australia and New Zealand. Adshel is part of the Clear Channel Outdoor Inc (US listed) group - the world's largest out of home media company. Locally, it operates as a joint venture with APN News & Media Limited (ASX listed). Adshel’s success has been founded on key relationships with advertising agency clients and local council authorities. It has been recognised as an Employer of Choice through its continuous investment in developing a Constructive workplace culture and demonstrated through various industry accolades.Key responsibilities:• Member of executive management board reporting to CEO• Company Secretarial responsibility to the Joint venture Board of Directors• Full responsibility of Finance & IT functions (HR 2004-2009)• Acquisitions & Integration • Capital expenditure management • Preparation & presentation of multi-year business plans • Financial modelling & assessment of large value, high profile street furniture/bus shelters contracts • Commercial contract reviewwww.adshel.com.auwww.clearchanneloutdoor.com
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Finance ManagerAdshel Sep 2000 - Nov 2002• General overall responsibility for finance function – financial, management and compliance accounting, accounts receivables, accounts payables and payroll • Australian, New Zealand and US GAAP accounting • Responsible for monthly, quarterly, annual financial submissions • Management of tax compliance including income tax and indirect taxes including GST• Management of team of financial accountants, assistant accountants and accounts receivables/payables • Payroll function management• Preparation of statutory reports for Australia and New Zealandwww.adshel.com.auwww.clearchanneloutdoor.com
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ManagerPwc Feb 1994 - Aug 2000Gb• Business Services/ Emerging Business practice/General accounting• Taxation advisory and compliance• Lead on audit assignments• Client base included start up companies, mid-sized privately owned corporations, foreign subsidiaries and high net wealth individuals.Joined through PwC's Undergraduate (traineeship) Program. www.pwc.com.au
Anna Lee Skills
Anna Lee Education Details
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Chartered Accountants Australia And New ZealandChartered Accountant -
The Chartered Institute Of Management AccountantsCima Professional Qualification -
UnswBusiness Law & Taxation (Merit Listed) -
North Sydney Girls' High School
Frequently Asked Questions about Anna Lee
What company does Anna Lee work for?
Anna Lee works for Flybuys
What is Anna Lee's role at the current company?
Anna Lee's current role is Chief Executive Officer at Flybuys.
What is Anna Lee's email address?
Anna Lee's email address is an****@****.com.au
What is Anna Lee's direct phone number?
Anna Lee's direct phone number is +6113006*****
What schools did Anna Lee attend?
Anna Lee attended Chartered Accountants Australia And New Zealand, The Chartered Institute Of Management Accountants, Unsw, North Sydney Girls' High School.
What skills is Anna Lee known for?
Anna Lee has skills like Start Ups, Business Strategy, Financial Reporting, Management, Financial Modeling, Managerial Finance, Finance, Business Planning, Forecasting, Strategic Planning, Team Leadership, Online Marketing.
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