Anna Yung Email & Phone Number

Hong Kong Sar

• Manage the operations the programmatic advertising management systems• Execute ad inventory priorities, schedule display ads and execute operational plans• Maintain relationship with ad operation agencies meanwhile assessing advertisers’ conversion possibility• Monitor and analyze the ad operation data, using data-driven tactics and market insights as to the basis for optimizing display ad formats to drive the development of advertising business• Review programmatic prices of display ads

Hong Kong Sar

• Manage the operation of SSP e.g. Google Ad Manager (DFP) and Facebook Business Manager, Third Party Video Display Tags e.g. Sizmek Ad Suite, Email Marketing in Emarsys system • Monitor the digital ad platform schedule and campaign trafficking to ensure timely rollout of digital marketing campaigns in quality and accuracy• Group first hand information to meet the right audience e.g. Demographic, evaluate the ad operation to improve conversions and performance• Maintain relationship with ad operation agencies meanwhile assessing advertisers’ conversion possibility• Control the daily inventory for different campaigns (Direct Clients, Agencies and Internal Marketing Teams)

Hong Kong Sar

• Handle daily operations in e-commerce platforms e.g. Shopline• Set up (e.g. SEO, pricing, membership)• Update and design the website layout • Execute online marketing promotions on Facebook and Instagram (e.g. giveaway, engagement, sales promotion)• Analyse the product sales report monthly