Ann Bair Email and Phone Number
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I have driven strong business results for organizations across multiple product categories, industries, and audiences. I’ve had profit and loss accountability across numerous businesses at Abbott and Borden, led field sales teams at Procter and Gamble and have held multiple leadership positions within Marketing at Nationwide including leading the digital experience as Chief Digital Officer. I have leveraged my varied experiences to be more effective at driving results, staying focused on our customer audiences, and inspiring others to try new things. Outside of my professional pursuits, I enjoy traveling with my family. I have a history degree so we love staying in offbeat spots to see how the past mixes with the present. Our latest focus is discovering national parks. Ask me about: -Business & Marketing Strategy-Profit and Loss Management-Brand Management-Digital Strategy & Marketing-Digital Capability Strategy & Development-Talent & Team Development-History & Travel-My favorite dessert
Nationwide
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- nationwide.com
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- 31096
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Nationwide
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Senior Vice President, Financial Services MarketingNationwide Financial Nov 2019 - PresentColumbus, Ohio, UsLead all marketing activity for Nationwide Financial to drive brand awareness, intermediary consideration, and conversion for results across the business portfolio, including Annuities, Life Insurance (individual, business, and corporate-owned), Retirement Plans and the Investment Management group.Daily responsibilities include:- Develop Nationwide’s financial services marketing plan to intermediaries and end customers.- Implement integrated media plan including national consumer advertising, B2B marketing, strategic partnerships, digital, and sponsorship to build the Nationwide Financial brand.- Drive innovative digital marketing strategies that deliver business results across Nationwide's portfolio of businesses and distribution channels.- Optimize marketing investments and resources across various tactics to achieve incremental economic value for businesses, intermediaries, members and partners.Endorsements and recommendations received from my Connections were not solicited and they did not receive any form of compensation. -
Chief Digital Officer, Senior Vice PresidentNationwide May 2017 - Nov 2019UsLed Nationwide’s Digital Center of Excellence, providing strategy, consultation, innovation, and tactical execution for business partners. Led team of over one hundred associates, supporting all Nationwide business lines and responsible for customer-facing digital capabilities and experiences, digital marketing strategies and execution, and Marketing Technology and digital operations.Key Results:- Launched a new design and overall experience for nationwide.com and Nationwide’s mobile app vaulting Nationwide’s overall mobile experience to top 3 in the industry. - Drove Nationwide Facebook and Twitter channels to be ranked top 3 in the industry for number of likes, comments and shares per post, and drove Nationwide Pet Facebook page to over 1 million followers.- Increased marketing automation by advancing campaign management capabilities to enable personalized journeys for target audiences and deploying WorkFront to automate marketing workflow.- Accelerated the delivery of new consumer mobile app features which increased the app’s consumer rating from 1.6 to 4.3- Strengthened digital user experience resulting in $26M in savings and a 10% decrease in servicing calls.
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Senior Vice President, Digital MarketingNationwide May 2016 - May 2017UsLed Nationwide's Center of Excellence for digital marketing. Provided strategy, innovation and tactical execution across Nationwide businesses.Key Results:- Developed and launched proactive social media strategy, leveraging a newly created social identity, that increased reach by engaging in broader social media conversations and injecting Nationwide into non-traditional conversations.- Recognized as a global leader for financial services social selling by LinkedIn.- Delivered the technology strategy to support the creation, storage, distribution, and measurement of content across marketing.- Leveraged user experience design principles to solve problems and meet the needs of consumers and intermediaries.
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Vice President, Retirement Plans MarketingNationwide Feb 2011 - May 2016UsLed Retirement Plans Marketing strategy development and program execution to achieve business objectives.Key Results:- Launched first-ever Participant Solutions marketing initiatives, including key intermediary adoption materials as well as comprehensive direct-to-consumer programs.- Introduced key new products, Flexible Advantage and Investment Solutions Builder, to drive sales among target intermediaries. Flexible Advantage exceeding new case and deposit goals.
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Vice President, Property & Casualty Channel MarketingNationwide Dec 2009 - Mar 2011UsLed Regional Marketing strategy development and program execution to achieve business objectives.- Launched new suite of agent-level digital marketing programs including customized websites, digital marketing and social media.- Drove significant improvement in team effectiveness via recruitment of new top talent and team coaching.
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Vice President, Life Insurance And Retail MarketingNationwide Jul 2006 - Dec 2009UsLed Life Insurance strategy development and segment marketing activities to achieve business objectives- Drove development of new Life Insurance business strategy and action plans that targeted highest potential opportunities.- Launched optimized product portfolio of fifteen new products in two years, incorporating new required actuarial tables. New improved products resulted in strong sales of Fixed Life products, driving product mix consistent with industry.- Drove team effectiveness via improved recruiting, training, development and coaching. Achieved highest Gallup Engagement and Dennison Culture Survey scores in NF Marketing.
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Director, Customer Relationship Marketing At Ross Products DivisionAbbott May 2005 - May 2006Abbott Park, Illinois, UsLed all activities associated with the development and management of relationship marketing and Consumer Relations strategies and plans, including program development, execution and evaluation, agency management, and organizational design and development. Responsible for sixty-four people and $100+MM budget. Supervised three relationship management agencies. -
Division Vice-President, Pediatric Nutritional Brands At Ross Products DivisionAbbott Nov 2000 - May 2005Abbott Park, Illinois, UsLed all strategy development and brand-marketing activities with accountability for achieving sales and profit objectives. Led department of fifteen people.- Increased Infant Nutritional sales 12% in declining market through launch of product improvements, enhanced advertising and promotional programs, and new consumer and healthcare professional marketing communications.- Quintupled PediaSure sales and margin via brand repositioning, product and packaging improvements, and strengthened advertising and promotional programs. Leveraged innovations to launch business on exceptional growth track.- Supervised three advertising agencies to drive innovative marketing programs.- Launched Abbott Corporate and Ross Divisional Women's Leadership Initiatives to mentor and develop women for management roles.
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Director, Infant Formula MarketingAbbott Nov 1999 - Nov 2000Abbott Park, Illinois, UsLed all consumer marketing activities on infant nutritional products.
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Group Product Manager, Pedialyte/PediasureAbbott May 1996 - Nov 1999Abbott Park, Illinois, UsLed all marketing activities on pediatric products.
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Brand And Marketing ManagerBorden 1986 - 1996Dallas, Texas, UsDrove profit delivery, strategic positioning, product development, and marketing execution on one of the highest profile brands in the company.Marketing Manager, Cracker Jack (1991 – 1996)Brand Manager, Wyler’s Bouillon (1990 – 1991)Brand Manager, Borden Cheese Products (1988-1990)Sales Planning Manager, Dessert Products (1986-1988) -
Unit Sales Manager, Packaged Soaps And DetergentsProcter & Gamble Jun 1984 - Jun 1986Cincinnati, Ohio, Us
Ann Bair Skills
Ann Bair Education Details
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Depauw UniversityEnglish And History
Frequently Asked Questions about Ann Bair
What company does Ann Bair work for?
Ann Bair works for Nationwide
What is Ann Bair's role at the current company?
Ann Bair's current role is Senior Vice President, Financial Services Marketing at Nationwide.
What is Ann Bair's email address?
Ann Bair's email address is an****@****ott.com
What is Ann Bair's direct phone number?
Ann Bair's direct phone number is +161443*****
What schools did Ann Bair attend?
Ann Bair attended Depauw University.
What skills is Ann Bair known for?
Ann Bair has skills like Marketing Strategy, Marketing, Segmentation, Customer Insight, Strategy, Competitive Analysis, Market Planning, Brand Management, Strategic Planning, Marketing Communications, Integrated Marketing, Marketing Management.
Who are Ann Bair's colleagues?
Ann Bair's colleagues are John Sullivan, Emery Jensen, Heather Lindsay, Wendy Salmon, Jason Oster, Krista Defranks, Chris Hogue.
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