Transitioned into a role with the culinary services department after the division consolidated some departments within Residential and Hospitality Services at MSU. Many of my duties are the same as my previous role. I assist overseeing, planing, creating and executing communication plans and strategies for multiple retail and business units within culinary services. I also assist with managing marketing plans and strategies, including target audience, industry trend and business goal management and expertly develop and help maintain the creative processes that are efficient and on-brand. Responsible for additional roles including marketing material design, serving on divisional committees, writing, proofing and collaborating with cross-functional teams to produce effective promotions and materials.

My extensive marketing/design experience led to a management role at MSU, overseeing all of the marketing, social, and internal/external communications for the hospitality and auxiliary enterprise units on campus. I served in a vital role as a member of the Spartan Hospitality Group and Kellogg Hotel and Conference Center leadership teams. My primary goal was to ensure and deliver one voice, brand tone, and message for each unit, including Kellogg Center (weddings, meeting/events), Forest Akers Golf Courses, MSU Tennis Center, Spartan Spirit Shops, and Breslin Student Events Center. I also made a significant impact on the division by serving as a liaison between the executive director, team members, and the public by assisting with the operational activities of the executive office. By managing integrated marketing strategies and using all the different elements to support and reinforce our goals, we successfully hosted numerous events and services for our guests on campus, achieving continually improved outcomes. Key Highlights:• Helped support and lead IT/design/branding teams with planning, redesigning, and successfully launching the updated kelloggcenter.com website in Dec. 2019.• Successfully helped redesign Spartan Spirit Shop, including branding, logo, and marketing collateral, with a strategic analysis of the unit’s target audiences and business goals.• Achieve significant savings by streamlining marketing processes, developing management systems for projects, and designing cost-effective communication materials. • Oversee creative process, including requesting bids, creating detailed specifications, managing production schedules/budgets, negotiating price for print, digital, media, review projects at internal/proofing stages, and meet deadlines. • Maintain strong relationships with vendors and use divisional services to keep projects on track and on time.• Serve as the in-house graphic designer, which creates significant time/cost-savings for units.

My design skills and project management capabilities led to a promotion helping to oversee the law school’s overall marketing efforts, and developing internal and external communications. In this role, I worked with a team responsible for integrated marketing strategy, including lead generation, customer segmentation and CRM. I also serve as the school's primary in-house designer, a move that created significant cost savings for Cooley.Select Highlights:Initiated an overhaul of the school's marketing materials following a strategic analysis of the school’s target audience. The new materials aim to be more engaging while influencing strong ROI.Achieved significant cost savings by building strong relationships with third-party vendors and printers. Streamlined mailing process within the admissions and communications department to capitalize savings. Oversee entire printing process, including requesting bids, creating detailed print specifications, managing production schedules, negotiating price/quality/delivery date, and reviewing projects at the internal and printer proof stage when needed.

I leveraged organizational and interpersonal skills to act as a liaison between the vice president, directors/support staff, internal departments and outside vendors. I also served as the vice president’s representative in his absence. In this role, I managed vendor and construction documents and confidential records, including salary information, budgets, and personnel records. I also oversaw Cooley's call accounting system to prevent resource abuse. Through this period, I expanded my graphic design capabilities by designing and helping to write departmental manuals and managing a variety of other visual communication projects. Select Highlights:• Constructively analyzed procedural processes. Early in the position, streamlined administrative procedures, which resulted in immediate workload relief for senior staff. • Made significant updates to the department’s organizational systems, including innovating a new filing system, and implementing a discard date system for all documentation. • Supported HR in many personnel matters, including hiring, background checks, interviewing, processing applications, and conducting orientation of new employees.

I was initially brought in to provide administrative support to various departments. At Cooley, I quickly earned a reputation as one who delivers exceptional work product with minimal supervision / guidance. This led to an opportunity to plan and manage numerous large-scale events, including venue selection, resource planning, and budget management. Select Highlights:• Designed and produced a newsletter for alumni and students to help with vital job-hunting skills. • Planned, promoted and managed special events including graduation, orientation, and various student / alumni events.