Leading the implementation of strategies to drive marketplace execution to grow volume, increase revenue and market share on the West Division Franchise Team. Working with PepsiCo's Franchise Bottlers on business development and key priorities. Overseeing innovation execution by working with franchise bottling and distribution partners on forecasting and in-market execution.

In charge of leading the Route-to-Market Team within the Western Region by working with Distributors and Retailers on Key Company Initiatives, including; Sales Operations, Inventory Management/Logistics Improvement, Business Development, Region Trade Strategy and Planning (POS & Merchandising), Trade Marketing, Category Management, Wholesaler Equity Agreement, Wholesaler Acquisitions, Market Expansions, Product Portfolio Enhancements, Field Incentive Programs, and Salesforce CRM Application.

Committed to continued sales and share growth within my sales territory by working with Anheuser-Busch Distributors and Regional Retailers on the management and execution of national and regional marketing plans, territory budget, product pricing, promotions management, inventory management, and worked with my wholesalers' teams on superior retail execution and identifying sales opportunities in the marketplace, corporate initiatives, as well as coached and motivated wholesalers' sales teams.

Managed the Anheuser-Busch U.S. Sales Excellence Program (SEP) for internal field personnel and original roll-out of the program for the U.S. with internal ABI sales employees, helped create appropriate Key Performance Indictors (KPIs) for the Sales Organization, managed the Sales Excellence Program Automation Platform international pilot, and the U.S. Ambassadors' of Excellence (AOE) Wholesaler Excellence Program. After a year, took over the responsibility of managing the National Wholesaler and A-B Internal Incentives. Managed the budgets for the Sales Excellence Program, Ambassador's of Excellence Program, and National Incentives.

Responsible for leading the development and creation of A-B U.S. Retail Sales Tools for the National Retail Sales (NRS) Organization and Trade Marketing-Center of Excellence Group in order to address corporate objectives and retail sales initiatives. Delivered best in class sales tools and presentations by utilizing internal sales data, IRI, and other industry tools, to aid Sales Directors, Key Account Managers and Category Managers at retail. Improved the speed and efficiency for the delivery of insights down to the account level with persuasive presentations and tools that addressed the key selling initiatives for ABI. Communicated, trained, and mentored field personnel on key industry information, sales and IRI data, and brand/product information.

Responsible for developing and implementing corporate sales strategy and sales planning initatives tied to overall corporate sales objectives for the Office of Professional Selling under the Chief Sales Officer. Responsible for the Annual Corporate Planning Process & 3YP, Account Optimization Project, planning and implementation of the Enterprise Salesforce.com CRM Project, and Sales Process Design.

Responsible for selling diagnostic imaging equipment (MR, CT, X-Ray, and PET/CTs) to hospitals, VA (GOV) accounts, and large diagnostic imaging centers within my territory of Missouri and Kansas. Accountable for an annual sales goal as the Account Team Leader. Called on decision makers in the following areas; Radiology, Cardiology, Surgery, Oncology, IT/IS Dept, and Executive Administration. Created quotes/proposals, responded to RFPs/RFIs, and negotiated contracts up to the C-level. Delivered sales presentations, conducted site visits with customers, and helped with onsite training after the equipment purchase.

Responsible for selling the Staywell-Krames clinical patient education system, Exit Writer patient discharge instructions, and print education materials to hospitals, hospital systems, and VA (GOV) assigned accounts within my MO/KS/IA/NE/TN territory. Called on decision makers in the following areas: Executive Administration, Patient Education Dept, Cardiology, Oncology, IT/IS Dept, ER Dept, and Critical Care. Created quotes/proposals, negotiated contracts, and worked with key customer contacts on implementation of their purchased systems. Preformed onsite customer patient education system training.

Responsible for all marketing and promotion of the Medi-Span product line within the US and internationally under the Director of Marketing. Created all Medi-Span product line messaging, collateral, direct mail, print advertising, a new website, search engine marketing, and eMarketing campaigns. Developed the Medi-Span Annual Marketing Plan and maintained a budget of $750K.