Ann Byington Email and Phone Number
Ann Byington's Location
San Francisco, California, United States, United States
Ann Byington's Contact Details
Ann Byington work email
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Ann Byington personal email
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Ann Byington phone numbers
About Ann Byington
I am a marketing professional who uses my broad set of marketing skills and leadership to deliver measurable results on strategies that scale. I also use my 15+ years of experience to build successful marketing teams, operations, and integrated campaigns that positively impact customers, co-workers, and the company's goals.I am known for:- Marketing strategy and leadership- Lifecycle and retention marketing- Product marketing- Partnership marketing- Ecommerce marketingMy experience and passion fit perfectly with my role as head of marketing at a start-up: the small business that is building something from the ground up. I am energized leading marketing for Adaptive and have had the good fortune to work with other successful startups and companies in insurtech (including taking one public), hospitality, lifestyle, and ecommerce.
Ann Byington's Current Company Details
Ann Byington Work Experience Details
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Head Of MarketingAdaptive Insurance May 2024 - PresentAdaptive Insurance aims to revolutionize how businesses build financial resilience in the face of climate and weather-related events, starting with parametric insurance. Big words. We believe we can back them up by using our combination of novel coverages, real-time climate data, and AI-driven technology to bring the value of parametric insurance to the business consumer.Starting with our short-term power outage coverage, Adaptive uses the simplicity of parametric insurance - verified trigger events and agreed-upon payment amounts - to help provide a financial safety net against unpredictable weather events that impact businesses. Power outages cost American businesses over $150 billion annually. As the frequency and cost of climate shifts continue to increase, so too does the strain on resources to protect or rebuild, contributing to increasing insurance costs and decreasing coverage. With Adaptive’s climate resiliency solutions, we can help businesses quickly get back on their feet and gain the upper hand on Mother Nature.
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Svp, MarketingHealthpilot Technologies Apr 2022 - Dec 2022Nashville, Tn, UsLed the marketing efforts for a year-old healthtech start-up in the Medicare space whose mission is to transform and modernize Medicare enrollment. Joined the organization to develop and execute all marketing strategies with a two-pronged objective to drive growth and build the brand. Built and supported internal and external teams. Effectively managed budget against metrics.Highlights:Partnered with Product, Sales, Customer Experience, Compliance, and Analytics to develop and test cohesive, data-driven marketing and communications programs. Campaigns prioritized to focus on Medicare’s 54-day Annual Enrollment Period (think Black Friday on steroids). - Built and launched D2C performance marketing plan - Primary channels: SEM and SEO - Secondary channels: Email and social media Delivered +50% of conversions (business goal for D2C was 10%) Increased traffic to enrollment portal by 27% within a month of launch- Created and executed marketing plan for company's primary targets: advisors, pharmacies, carriers - Developed marketing playbooks to support sales teams' B2B and B2B2C efforts - Primary channels: Content, training, sales support - Secondary channels: Social media, email, direct mail - Collaborated with Leadership team to develop brand foundation and kicked off messaging roll-out. - Defined value props - Developed voice and tone - Tested visual identity -
Senior Director, Retention + Product MarketingHippo Insurance Feb 2019 - Dec 2021Palo Alto, Ca, UsResponsible for keeping Hippo’s marketing efforts moving and customer-focused as we grew from a start-up to unicorn to publicly-traded company providing proactive home insurance. Created and executed all integrated marketing campaigns from "blank slate" to scale, including lifecycle and retention, product, partnerships, and growth initiatives. Supported Hippo teams' efforts with all marketing and communications needs (including Claims, Customer Support, Billing, Sales, Underwriting, Smart Home, and Growth Initiatives). Worked closely with Creative, Product, Legal, and Engineering to develop cohesive, customer-first marketing and communications that were on-brand and compliant.Highlights:Oversaw development and implementation of communications at each touchpoint of customer journey. - Averaged +50% email open rate and +20% click-through rate (industry averages are 21% and <2% respectively) - Reduced cancellation rate for key product by 50% in 3 monthsDeveloped and implemented GTM marketing strategies for new products, including smart home product engagement, home maintenance services, new insurance products, and home purchase-related products. - Drove adoption of key product to +80% - Delivered proof of concept for new product with conversion rate of 25% (target was 15%), resulting in acquisition of provider - Delivered proof of concept for new home purchase-related product, resulting in launch and spin-off of additional productsBuilt and tested campaigns for existing products. - Increased conversion rate of key product by +5% (goal was 3%) - Helped reduce calls to Claims by 3% during high seasonBuilt and executed marketing playbooks for external partners selling policies on Hippo's behalf. - Supported growth of Producer channel to become company's top revenue-driver - Helped boost policy sales in Partner channel by +10% YoY - Helped drive 12x growth in partnership deals -
Digital Marketing ConsultantArrow + Light Jun 2016 - Feb 2019Developed and executed integrated marketing strategies that utilized relevant paid, earned, and owned marketing channels for clients in multiple industries.Consulting highlights:Created and executed Hippo Insurance's early retargeting, lifecycle, product, and partner marketing campaigns. - Increased revenue from retargeting campaigns by 2x in 3 months - Invited to join Hippo's marketing team full-time after 6 months of consultingTailored strategic plans, budgets, and timelines for digital marketing agency's clients in education, lifestyle, and medical industries. - Agency signed all but one to annual engagementsCreated and implemented marketing strategy for health and wellness licensing brand, utilizing all digital marketing channels as well as partnerships and events. - Saw revival of brand and YoY sales growth of +10%Worked with small businesses to create and implement sustainable and integrated growth marketing plans, tools and teams. Focused on owned and earned channels for businesses in hospitality, lifestyle and art. - Hospitality and lifestyle companies successfully adapted marketing plans to new locationsAs VP of Marketing, responsible for building education app start-up's marketing strategy and operations, including investor presentations, digital marketing, and website presence. (Founder has paused operations.)
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Director Of E-CommercePeek Kids Jun 2014 - May 2016Responsible for directing all aspects of e-commerce business for a children's premium clothing company, including strategy, digital and email marketing, forecasting and budget, website user experience, creative development and copywriting, merchandising, inventory allocation, data analysis and systems management. Managed team comprised of data analytics, website content management, graphic design and customer service. Directed external partnerships: website development, digital marketing, email marketing, inventory management, product photography.Highlights:Oversaw re-design and re-launch of website. - Conversion rate doubled on desktop and mobile within 6 monthsImproved digital marketing efforts as part of comprehensive online marketing plan. - Significant revenue growth, including 300% growth in Q4 from previous yearMoved email marketing to new email service provider (Bronto/NetSuite); developed and implemented segmentation plan and email marketing drip campaigns. - Increase email-attributed revenue to highest revenue-generating online channel - Successfully launched new ESP and re-designed website on the same dayCreated and managed plan, schedule, and process for online marketing campaigns and promotions; responsible for creating and editing related content.Developed and implemented e-commerce fulfillment schedule to maximize inventory, decreasing packages/order, customer complaints and unfilled orders.Moved from ad hoc reporting to consistent daily and weekly reporting to senior team on key ecommerce metrics.
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Principal And Strategic Project Director: Website Design And Development CompanyStudioality Dec 2010 - May 2014Responsible for strategic and daily business and client operations of website design and development firm. Managed a virtual team of ten full-time employees and sub-contractors. Directed all aspects of projects from initial design to post-launch: scope, project revisions, schedule, budget, client relations and account management. Handled the company's finance and accounting. Highlights:Grew client base by 40% and launched 65+ projects: full site design and development; custom content management system (CMS); ecommerce; email marketing campaigns; web apps; existing site restructuring and modifications.Revamped Support Desk for more effective, positive and personal communication, customized to individual clients, reducing number of complaints by 90%.Streamlined billing process, improving cash flow by 30%.Responsible for all copywriting and communications to company and clients. -
Co-Founder And Principal: Search Engine Optimization FirmFull House Marketing Solutions 2004 - 2010Co-founded and managed full-service search engine optimization agency to provide comprehensive SEO strategy and implementation, primarily for the hospitality industry. Responsible for all aspects of the business: business development, developing and implementing SEO strategies and tactics, presenting to and interacting with clients' decision makers, negotiating contracts, reporting, managing staff and contractors, handling finance and accounting. Highlights:SEO campaigns resulted in trackable average ROI growth from 60:1 (our first year) to 120:1 over four years for clients like Kimpton Hotel and Restaurant Group (San Francisco).Successfully persuaded decision-makers on importance of growing their company's online visibility before online marketing became a standard segment of companies' business plans.Collaborated with clients' web development teams and other online marketing vendors (paid search, social media) to integrate overall SEM strategy.Provided professionally written and optimized website content as part of SEO strategy.
Ann Byington Skills
E Commerce
Online Marketing
Marketing
Management
Strategy
Web Marketing
Web Content
Web Development
Email Marketing
Start Ups
Web Services
Web Design
Marketing Strategy
Mobile Content
Seo
Content Writing
Marketing Communications
Leadership
Client Relations
Vendor Relations
Public Relations
Mobile Marketing
Content Strategy
Program Management
Digital Strategy
Digital Media
Project Management
Organizational Design
Monetization
Ad Networks
Organizational Development
Ann Byington Education Details
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University Of California, BerkeleySocial Sciences - International Relations With A Focus On Japan
Frequently Asked Questions about Ann Byington
What company does Ann Byington work for?
Ann Byington works for Adaptive Insurance
What is Ann Byington's role at the current company?
Ann Byington's current role is Head of Marketing | Marketing Strategy | Start-Up Marketing.
What is Ann Byington's email address?
Ann Byington's email address is ab****@****ppo.com
What is Ann Byington's direct phone number?
Ann Byington's direct phone number is +141563*****
What schools did Ann Byington attend?
Ann Byington attended University Of California, Berkeley.
What skills is Ann Byington known for?
Ann Byington has skills like E Commerce, Online Marketing, Marketing, Management, Strategy, Web Marketing, Web Content, Web Development, Email Marketing, Start Ups, Web Services, Web Design.
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