Ann Charlott Lade Email & Phone Number

Copenhagen, Dk

Ballerup, Hovedstaden, Danmark

Responsibilities● Develop the global marketing plan.● Optimize marketing processes globally and locally.● KPI meetings with local business units.● Plan and develop global campaigns and launches. Digital responsibilities● SoMe strategy, playbook and daily execution on LinkedIn, Facebook, YouTube and Instagram.● Global SoMe training academy for employees and distributors.● Data crunching for lead generation.

Hedehusene, Region Hovedstaden, Danmark

Selected results• Build a skilled marketing team from 1 to 5 marketers.• A 72% increase in PR results.• 50% organic growth on Scandinavian webpages.• 480 architects for a webinarResponsibilities• Initiate and implement market research.• Develop and implement the Nordic marketing, PR and media strategy. • Plan and execute global campaigns and launches.• Develop content and targeted marketing collateral.• Internal communication, product launches, training and kick offs.Digital experiences• SEO: On-page SEO and SE-ranking.• Analytics, acquisition and behaviour analysis.• Social selling program with Sales Navigator & employeer advocacy.• Content creation and keywords.• Lead scoring and lead generation campaigns.• Display campaigns

Copenhagen

• Development and implementation of Nordic and Baltic marketing and PR strategy.• Local adaptions and implementations of international branding campaigns and product launches in close corporation with Interface EMEA. • Development of social media strategy, digital communication and implementation of social selling.• Product marketing with price and product positioning, segmentation, gap analysis and market intelligence.• Development of local PR strategies, stake holder communication plans and activity plans.• Internal communication to sales teams, agents and customer service teams eg. kick offs, team building events and product training.

Glostrup

• Marketing budgets, both ATL and BTL.• Briefing, development and evaluation of agencies (advertising, event, media and web).• Development of digital dialogue and loyalty programs to Danish business customers.• Developing and implementing strategies and marketing plans.• Introductions and open house events at 62 dealers.• Responsible for media planning (print, outdoor, online, social media, TV, sponsorship, and ambient media) and tracking. • Develop and implement POS strategy at dealers.• Continuously tracking and analyzing of image, message understanding, ROI and TOM.

Københavnsområdet, Danmark

• Development, implementation and evaluation of sales campaigns and direct mails to architects, entrepreneurs and with in-store activities• Project manager for events, exhibitions and trade shows. • Re-launch of architect designed lever handles to the professional market, specifically focusing on finding new sales channels, development of new packaging and in store materials.• Development and purchase of clothing identity for the shops, giveaways to customers and other gimmicks.

Københavnsområdet, Danmark

Agency pitch to find a strategic advertising agency in terms of briefing documents and budgets.• ”Samtale fremmer forståelsen” campaign from brief, internal implementation and choice of media• All contact to France Telecom with respect to communication strategy.• Development and internal communication of new corporate identity with design manuals, fonts, visual identity and logos.• POS materials, price labels and brochures for independent dealers.

Copenhagen

• Contracts for domestic and international travel agencies.• Tours of the hotel for travel agencies.

Essen, Germany

Export Engineer, Business/Corporate Communications Combined With Computer Science

Electrical Engineering, Computer Science, Product Innovation, Mathematics

Nysproglig Student