Ann Charlott Lade

Ann Charlott Lade Email and Phone Number

Campaign Marketing Manager and SoMe Manager @ Struers
Copenhagen, DK
Ann Charlott Lade's Location
Copenhagen, Capital Region of Denmark, Denmark, Denmark
Ann Charlott Lade's Contact Details

Ann Charlott Lade work email

Ann Charlott Lade personal email

n/a
About Ann Charlott Lade

Contact information:aclade@gmail.com+45 20 51 74 03A combination of a strong focus on the brand with a commercial mindset and a solid marketing toolbox makes me a strategic go-getter. My key skills lie in the development of the marketing strategy and consequently the execution of activities such as branding activities, product launches, campaigns, fairs, and lead generation campaigns. Combined with SEO, analytics, content creation, and lead scoring I have an in-depth knowledge of the digital customer journey.Market analysis, analytics, and A/B testing are my foundation to develop targeted communication plans, campaigns, and marketing collaterals combining digital and offline communication supported by PR, employer advocacy, and social media activities.A curious mindset, a structured approach, and a high level of energy describe my core strengths together with the ability to focus on several projects at a time with outputs of high quality. My motivation lies in teamwork. To grow a team and achieve the goals as a team effort makes my day shine.

Ann Charlott Lade's Current Company Details
Struers

Struers

View
Campaign Marketing Manager and SoMe Manager
Copenhagen, DK
Website:
struers.com
Employees:
7
Ann Charlott Lade Work Experience Details
  • Struers
    Campaign Marketing Manager And Some Manager
    Struers
    Copenhagen, Dk
  • Struers
    Campaign Marketing Manager
    Struers Mar 2022 - Present
    Ballerup, Hovedstaden, Danmark
    Responsibilities● Develop the global marketing plan.● Optimize marketing processes globally and locally.● KPI meetings with local business units.● Plan and develop global campaigns and launches. Digital responsibilities● SoMe strategy, playbook and daily execution on LinkedIn, Facebook, YouTube and Instagram.● Global SoMe training academy for employees and distributors.● Data crunching for lead generation.
  • Rockfon
    Regional Marketing Manager North
    Rockfon Sep 2017 - Mar 2022
    Hedehusene, Region Hovedstaden, Danmark
    Selected results• Build a skilled marketing team from 1 to 5 marketers.• A 72% increase in PR results.• 50% organic growth on Scandinavian webpages.• 480 architects for a webinarResponsibilities• Initiate and implement market research.• Develop and implement the Nordic marketing, PR and media strategy. • Plan and execute global campaigns and launches.• Develop content and targeted marketing collateral.• Internal communication, product launches, training and kick offs.Digital experiences• SEO: On-page SEO and SE-ranking.• Analytics, acquisition and behaviour analysis.• Social selling program with Sales Navigator & employeer advocacy.• Content creation and keywords.• Lead scoring and lead generation campaigns.• Display campaigns
  • Interface
    Nordic And Baltic Marketing Manager
    Interface Jan 2010 - Sep 2017
    Copenhagen
    • Development and implementation of Nordic and Baltic marketing and PR strategy.• Local adaptions and implementations of international branding campaigns and product launches in close corporation with Interface EMEA. • Development of social media strategy, digital communication and implementation of social selling.• Product marketing with price and product positioning, segmentation, gap analysis and market intelligence.• Development of local PR strategies, stake holder communication plans and activity plans.• Internal communication to sales teams, agents and customer service teams eg. kick offs, team building events and product training.
  • Peugeot Danmark
    Marketing Coordinator
    Peugeot Danmark Jan 2004 - Dec 2009
    Glostrup
    • Marketing budgets, both ATL and BTL.• Briefing, development and evaluation of agencies (advertising, event, media and web).• Development of digital dialogue and loyalty programs to Danish business customers.• Developing and implementing strategies and marketing plans.• Introductions and open house events at 62 dealers.• Responsible for media planning (print, outdoor, online, social media, TV, sponsorship, and ambient media) and tracking. • Develop and implement POS strategy at dealers.• Continuously tracking and analyzing of image, message understanding, ROI and TOM.
  • Carl F
    Marketing Coordinator
    Carl F Jan 1999 - Jan 2004
    Københavnsområdet, Danmark
    • Development, implementation and evaluation of sales campaigns and direct mails to architects, entrepreneurs and with in-store activities• Project manager for events, exhibitions and trade shows. • Re-launch of architect designed lever handles to the professional market, specifically focusing on finding new sales channels, development of new packaging and in store materials.• Development and purchase of clothing identity for the shops, giveaways to customers and other gimmicks.
  • Mobilix
    Communication Executive
    Mobilix Jan 1997 - Jan 1999
    Københavnsområdet, Danmark
    Agency pitch to find a strategic advertising agency in terms of briefing documents and budgets.• ”Samtale fremmer forståelsen” campaign from brief, internal implementation and choice of media• All contact to France Telecom with respect to communication strategy.• Development and internal communication of new corporate identity with design manuals, fonts, visual identity and logos.• POS materials, price labels and brochures for independent dealers.
  • Copenhagen Admiral Hotel
    Marketing Assistant
    Copenhagen Admiral Hotel Jan 1996 - Jan 1997
    Copenhagen
    • Contracts for domestic and international travel agencies.• Tours of the hotel for travel agencies.
  • Tego Chemie Service Gmbh
    Product Manager Assistant
    Tego Chemie Service Gmbh Jan 1993 - Jan 1994
    Essen, Germany

Ann Charlott Lade Skills

Marketing Strategy B2b Marketing Public Relations Strategy Advertising Marketing Management Lead Generation Social Media Market Research Digital Marketing Content Management Digitale Medier Product Marketing

Ann Charlott Lade Education Details

  • Copenhagen College Of Engineering
    Copenhagen College Of Engineering
    Business/Corporate Communications Combined With Computer Science
  • Texas A&M University
    Computer Science, Product Innovation, Mathematics
  • Niels Steensens Gymnasium
    Niels Steensens Gymnasium
    Nysproglig Student

Frequently Asked Questions about Ann Charlott Lade

What company does Ann Charlott Lade work for?

Ann Charlott Lade works for Struers

What is Ann Charlott Lade's role at the current company?

Ann Charlott Lade's current role is Campaign Marketing Manager and SoMe Manager.

What is Ann Charlott Lade's email address?

Ann Charlott Lade's email address is al****@****flor.eu

What schools did Ann Charlott Lade attend?

Ann Charlott Lade attended Copenhagen College Of Engineering, Texas A&m University, Niels Steensens Gymnasium.

What are some of Ann Charlott Lade's interests?

Ann Charlott Lade has interest in Travelling, Yachting, Ski.

What skills is Ann Charlott Lade known for?

Ann Charlott Lade has skills like Marketing Strategy, B2b, Marketing, Public Relations, Strategy, Advertising, Marketing Management, Lead Generation, Social Media, Market Research, Digital Marketing, Content Management.

Who are Ann Charlott Lade's colleagues?

Ann Charlott Lade's colleagues are Miguel Meldgaard-Nielsen Fullana, Paweł Kotelon, Carsten Olsen, Tamer Alwarei, Iveta Syrovatkova, Katie Connor, Wolfgang Zapp.

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