Senior Creative Manager (Acting Director)
Raleigh, Nc, Us
Directed and implemented the strategy, design and development of all traditional media and digital marketing campaigns for Advance Auto Parts, Inc. and its 7 subsidiaries. Audiences included retail, commercial, internal and external communications, field teams, and ecommerce.Assumed responsibilities of Director of Visual Branding when that role was eliminated in May 2018. Supervised and managed the development and workload of in-house creative team. Direct reports included: creative managers, senior designers, graphic designers, production artists, web designers, email developers, front end developers, copywriters/editors, marketing operations, external contractors, and vendor partnerships. Identified areas for development and drove retention and engagement, resulting in improved organizational health ratings.Collaborated with external agency partners to concept, produce and execute unique, integrated marketing campaigns that increased brand loyalty and unaided brand awareness.Art-directed brand, product, and lifestyle photography and video, providing clear vision and direction to ensure consistency and adherence to brand guidelines.Ensured all planned work was executed on time, on budget, and on strategy with projects tracking ≥ 99.7% accuracy, in support of the company’s business and marketing goals. Worked directly with the CMO, VPs of Marketing and executive leadership in a fast-paced environment with tight deadlines.Developed, maintained, and communicated brand guidelines for all companies and products under Advance Auto Parts. Ensured usage compliance and brand consistency while maintaining more than 550 copyright registrations.
