Within its first 18 months, helped establish the company and vision from scratch, quickly build credibility and strong brand presence in a very exclusive market, and grow the company into a recognized leader. Led the marketing and sales strategy, evangelized the business and cultivated relationships with hundreds of VCs, family offices and high net worth investors across the US.• Created data-driven strategies (start to finish including pipeline management) to help companies in the pre-seed to Series A space position themselves for capital raises, activate their brand and develop robust sales channels• Personally established and grew a national network of VC firms, family offices and UHNWI investors through a strategic mix of marketing, conferences, relationship building, presentations, and ongoing engagement• Built the event and engagement strategy that launched a new climate tech start-up at the 2024 San Francisco Climate Week – achieved 120% ROI, broad media exposure and exceeded sponsorship target by 42% • Helped secure a relationship with former NFL quarterback Tim Tebow for new venture fund – attracted $1M+ in new investors within 30 days and amplified brand visibility nationally through WSJ and Google Finance

Led the complete strategic, operations and revenue turnaround of a struggling and unprofitable 6-year-old tech startup – overhauled the brand, built a stronger sales engine, strengthened customer experience and led the company to meet their first revenue goals within one year. 20 staff.• Completely redesigned all branding, marketing strategy and collateral including new logo, new website, and stronger brand messaging• Rebuilt Sales to double revenues over the previous year – established a new sales strategy, formalized sales structure and pipeline development, and introduced new compensation plans, quarterly sales strategies, regular pipeline meetings and new CRM system• Doubled average contract size by restructuring pricing and contract longevity, improved client acquisition with a significant gain in new client onboarding, and increased website traffic • Strategized the firm’s presence and strategy at the global NASFA conference that more than doubled ROI target• Secured nationally recognized clients including Michigan State University, UMass System, and Texas A&M, the single largest study abroad program in the US

Following RNL’s/Summit Partners’ acquisition of Converge, retained as CMO to establish a new digital footprint in the market, build the required new Marketing team and mar-tech stack, introduce data reporting and a data-driven ROI focus, and collaborate with Sales to improve lead generation.• Within first year, launched new product and service line in the digital graduate school space – launched innovative digital marketing and social media campaigns, and met annual sales target by Q2• Pioneered a new digital-first data-driven approach to marketing that facilitated an inbound agency strategy• Implemented Salesforce company wide, driving a major increase in inbound leads, measurement and tracking of account based marketing, social media engagement and consistently outperforming benchmarks• Exceeded lead generation goal every month, increased inbound leads, secured new clients through funnel conversion and surpassed year-end sales targets • Transformed a million dollar event expenditure – reduced costs and seamlessly switched the in-person event to a virtual format during Covid, over performing ROI target • Built the marketing organization of the future by identifying key talent gaps and adding to and reorganizing team to deliver on digital, measurement, strategy and content• Installed a world class mar-tech stack integrating Salesforce and Marketo for full funnel attribution and reporting along with data cleanse, chat bot, automated scheduling, CTA's, web personalization and AI driven handwritten notes• Developed a Partner Marketplace that enabled partners to engage with prospective and current clients - added 65 partners to the website that drive revenue and intelligence through online presence.Awards won:MarCom Gold Award - RNL National Conference Goes VirtualMuse International Awards https://museaward.com/winner.phpPlatinum- RNL National Conference Goes Virtual Silver- RNL National Conference Swag Box MarCom Awards https://marcomawards.com/

Founded and built cutting-edge digital agency that earned Inc5000’s Fastest Growing Companies for 3 years straight, became a pioneer and leader digital marketing in the space, and led a successful PE exit in 2019. Clients include Notre Dame, Vanderbilt, Northwestern, Emory, Columbia, USC and others. 60+ staff.• Secured contracts with 120+ institutions and more than 300 programs for digital advertising, content and communications, data analytics and reporting, website strategy and optimization, and strategic consulting• Led development, launch and marketing of SaaS technology providing clients with sophisticated lead generation, full funnel reporting, Google Data Studio dashboards, and double-opt-in marketplace mapping• Evangelized and successfully sold a new paradigm in higher education marketing, becoming the thought leader and brand leader in digital inbound marketing in the market• Developed a targeted marketing vertical for MBA and EMBA programs nationally, driving a 50% increase in revenue

Led nation-wide sales team in development of new client business and retention of current clients. Lead 10+ client consultants/vice-president's nation-wide to fulfill on client work and success. • Developed training programs for consultants, led search for talent and recruited and trained new consultants. Managed sales pipeline and process. • Recipient of Herbert Stamats Sales Leadership award and hit personal sales goal as well as exceeded company goals annually.

Advertising and Marketing Director for national retail chain.