• Develops marketing and communication strategy for USF Research & Innovation to support and advance the university's strategic plan • Manages programs and activities that promote and publicize USF Research & Innovation• Communicates faculty research through print and digital media channels• Serves as media contact for USF Research & Innovation

• Managed 6-person staff of editorial, design, video, social media, and marketing professionals• Deployed a multi-channel marketing strategy that increased web traffic by 70% and admission applications by 35% over two years• Partnered New College with UStrive, a national non-profit that partners with colleges committed to serving low-income and first-generation college students• Advised college president on crisis management, media relations, and internal communications• Launched online store selling branded college merchandise that generated $8K in its first year of operation• Created New College News, a weekly e-newsletter distributed to more than 6,000 faculty, staff, students, alumni and media that averaged a 37% open rate and 16% CTR

• Created a targeted marketing campaign that raised BU Law’s national law school ranking in U.S. News & World Report from #29 in 2014 to #20 in 2017• Implemented a new branding strategy for the law school that led to a 30% increase in admissions applications between 2013 and 2018• Chaired the External Relations Group, a committee of assistant deans appointed by the dean to evaluate and respond to opportunities and challenges that impact the School of Law’s reputation. • Led redesign of law school’s web site to enhance SEO, UX and mobile optimization• Coordinated dean’s communications to external audiences by arranging media interviews, writing her speeches, and advising her on responses to time-sensitive issues.• Oversaw media relations and served as spokesperson for the School of Law.• Managed department’s budget and staff of editorial, marketing, web, and events management professionals.

• Implemented a new branding strategy for the School of Law that was based on extensive market research.• Wrote speeches for the dean. • Supervised the development and production of numerous marketing publications and e-communications targeting the law school's multiple audiences.• Responsible for marketing and presentation of academic lectures and conferences hosted by BU Law.

• Managed the staff and operating budget of the school's Office of Communications. • Increased visitors by 34% to school’s strategic messaging site to raise awareness of the school’s distinct brand. • Implemented multi-channel outreach strategy that attracted 1,900 alumni and donors to a 5-day series of events celebrating the dedication of MIT Sloan’s newest building. • Initiated study of school’s 500 corporate partners to strengthen MIT Sloan’s engagement with these companies.• Led the selection process for the first school-wide web content management system.

• Developed strategic marketing and branding initiatives that advanced the university’s reputation and business goals, as Northeastern rose in the U.S. News rankings from #120 in 2004 to #69 in 2010.• Supervised a staff comprised of web, graphic design, video, and marketing professionals responsible for marketing content for multiple communication channels.• Tripled visitors to university home page from China by translating content of top-tier pages into Chinese.• Initiated and grew school’s social media presence on YouTube (630,000 views) and Twitter (2,500 followers).• Led the university’s web content management system selection process and redesign of the university home page.• Devised and implemented national advertising campaigns.• Ran university's licensing program to ensure school's brand identity was properly represented on merchandise.• Managed university's emergency communications system during critical campus situations.

• Managed Northeastern’s partnership with Boston Red Sox, including advertising, ticket distribution, and events.• Produced admissions video targeting prospective students during a 3-year period when applications increased 23%.• Created Northeastern's sponsorship spots that appeared on WGBH's "American Experience" and TV commercials.• Launched video magazine "Husky Nation" to increase alumni loyalty and participation in the Annual Fund.

• Created Northeastern’s research brand by launching the University’s research web site and magazine, initiating a successful faculty research colloquia series, and developing branded marketing materials for research programs.• Produced marketing materials for various academic programs, including nanotechnology, technological entrepreneurship, and the pre-med program. • Oversaw all communications for the university’s transition from academic quarters to a semester calendar.

• Wrote content and managed production and budget of capital campaign case statement and supporting materials.• Participated in planning and execution of major donor recognition events.• Initiated and maintained the Development web site.• Wrote speeches for the University President and Chairman of the Board of Trustees • Supervised writer/editor and communications assistant.