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Not long after it was published I read Jakob Nielsen's "Designing Web Usability." That set me on a path of championing website usability, with its power to save people time, money and effort, and ultimately to get them to come back to your site.Since then I developed a Fortune 250 company’s intranet (in 2001) and led its redesign twice over the next ten years, using established usability testing methods such as open and closed card sorting and writing and performing user tests, to create a site architecture with easy-to-understand and consistent labeling, and laying it all out so that what was most important was front and center. I then spearheaded the complete overhaul of the same company’s public website. The overhaul was so well received that we replicated it to nearly 30 country and joint venture websites and, along with our design and IT partners, won awards from two organizations for its design.Now I’d like to take the knowledge and skill I gained from these projects to organizations looking either to make their websites more mobile friendly or to create mobile apps. In 2015 I attended the Nielsen Norman Group’s Usability Week in New York, focusing on mobile-related courses, and was awarded UX certification.If you’re looking for someone who has experience working effectively on global teams, is passionate about making things easier for people, and who will notice what others miss, you’ll find that person in me.
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Associate Director, Global Web CommunicationsPraxair 2012 - 2015Danbury, CtREPLICATED THE SUCCESS OF THE U.S. WEBSITE RELAUNCH TO 30 ADDITIONAL WEBSITES. Managed the rollout of these websites which were based on the U.S. template, but localized for county and business needsSupported over 50 content administrators worldwide, promoting style guide usage to ensure that new content followed established styleServed as a communications liaison with business and functional units, and interacted frequently with internal and external management concerning projects, operational decisions and scheduling -
Senior Manager, Global Web CommunicationsPraxair 2011 - 2012Danbury, CtLED THE COMPLETE OVERHAUL OF THE COMPANY’S FLAGSHIP U.S. WEBSITEDeveloped the strategic vision for the company’s new U.S. website to: a. Serve as the model for all of the company’s websites worldwide b. Reinforce the company brand by providing concise, intelligent, but friendly content c. Be kept current by subject matter experts through an easy-to-use state-of-the-art content management system, and d. Be mobile-friendlyRecommended the use of responsive design, which was a new concept at the time but which now is a recognized method of helping to make websites mobile-friendly without having to maintain a separate mobile-only siteWrote business case and request for proposal, selected vendors, managed our vendor relationships (with Designkitchen (now BlastRadius) and NTT Data)Managed cross-functional team as the project leader and worked with the vendors on every facet of the project: discovery, information architecture, design, usability testing, content development and launchIncreased SEO rankings significantly on Google and Bing for 70 critical keywords/phrases and increased site visits 10 percent year over yearWon two team awards, from Sitecore and the Web Marketing Association (see Honor & Awards section below)
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Global Intranet ManagerPraxair, Inc. 2000 - 2011Danbury, CtCREATED AND LAUNCHED COMPANY’S FIRST INTRANET AND LED ITS REDESIGN TWICE OVER THE NEXT TEN YEARSDeveloped site information architecture for all three iterations of the intranet, using live card sorting exercises and later Treejack to create and then check the proposed structure and labelsWrote and led usability tests as part of redesignsCreated communications plans and developed communications to announce and promote the intranetWrote content for most of the site, with input from subject matter expertsRedesigned the site in 2004, with a more scalable information architecture, easier-to-use navigation and a customizable home pageAs a key member of the SharePoint 2007 implementation team, provided, design, training and communications input to its launchDeveloped integration strategy to combine the company’s Lotus Notes Domino-based intranet and SharePoint-based document management system into one site, led meetings with 32 key intranet content owners for a smooth transition of their content into the new structure
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Manager, Strategic PlanningPerkin Elmer 1990 - 2000Wilton, CtDeveloped the company's strategic plan, and assisted with the divestiture of the Analytical Instruments division.
Ann Considine Russo Skills
Ann Considine Russo Education Details
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Marketing/Marketing Management, General -
Psychology
Frequently Asked Questions about Ann Considine Russo
What is Ann Considine Russo's role at the current company?
Ann Considine Russo's current role is Mobile and Web Usability.
What is Ann Considine Russo's email address?
Ann Considine Russo's email address is an****@****air.com
What is Ann Considine Russo's direct phone number?
Ann Considine Russo's direct phone number is (800) 772*****
What schools did Ann Considine Russo attend?
Ann Considine Russo attended The University Of Texas At Austin - The Red Mccombs School Of Business, Boston College.
What skills is Ann Considine Russo known for?
Ann Considine Russo has skills like Web Design, Information Architecture, Web Content Management, Content Management, User Experience, Mobile Internet, Sitecore, Strategic Planning, Management, Mobile Applications, Crm, Social Media.
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