Collaborative marketing executive with a broad skill set and passion for building. Extensive experience leading marketing strategy, brand positioning, all aspects of digital marketing, and strategic partnerships, plus people, resource, and agency management. Draws on substantial omnichannel experience across pro, college, and non-profit sports, auto insurance, and media to drive customer acquisition, engagement, and retention. Comfortable with analytics, making data-driven decisions, and measuring KPIs while managing a P & L. Superb partnering mindset. Enjoys empowering the marketing team and cross-functional colleagues to align marketing initiatives with organizational business objectives. Core competencies: executive leadership; growth marketing; demand generation; digital, social, and email marketing; sponsorship sales; SEO; content; analytics Achievements: Built the marketing function and reengineered cross-functional teams for two organizations, double-digit sales improvement across three companies, developed “The PMC Way,” “March to MSG” and “You’re In, We’re In” marketing campaigns, and improved CPA with audience segmentation, SEO, and targeted PPC campaigns. My success is the by-product of a strong work ethic, surrounding myself with those I can learn from, and giving back. Community impact examples: God's Love We Deliver volunteer to deliver meals for NYC homebound, Girls on the Run Tampa Bay, and CASA Pinellas: Domestic Violence Support. Other contributions: Adjunct Professor of Sports Marketing, St. Bonaventure University, board membership with Women in Cable and Television, NYC Metro Women in Sports and Events, and the St. Petersburg Downtown Neighborhood Association. KEY ACCOMPLISHMENTS✅ Demand Generation Digital Strategy: a) Led the development and execution of targeted, data-driven PPC campaigns that doubled sales & reduced CPA by 60+%. b) Quadrupled organic traffic, reduced bounce rate by 15%, and increased referral PMC traffic with Google News site recognition and SEO. ✅ Revenue Growth: a) Elevated brand authority and increased YOY BIG EAST MBB tournament revenue by 15%. b) Grew NYRR sponsorship revenue by 180% & increased merchandise revenue by 37% c) Spearheaded the development & monetization of the BIG EAST Digital Network and weekly digital show, BIG EAST Shootaround✅ Honors: a) Named to the Sports Business Journal's Inaugural Class of "Game Changers: Women in Sports." b) Recipient of two executive team honors, SBJ's "Event of the Year" (NYC Marathon) and nominated for "League of the Year (BIG EAST Conference)
Listed skills include Digital Marketing, Strategy, Strategic Partnerships, Marketing Strategy, and 43 others.