Ann Davidson Email & Phone Number

Florham Park, New Jersey, Us

Florham Park, New Jersey, Us

Rochester, Ny, Us

Support student teams in their efforts to build effective start-up businesses supplementing instructor-led classroom training. Meet weekly with student teams for coaching sessions using the discipline of the business model canvas to reduce risk in their plans and move their business plans forward.

Collaborate and assist organizations and entrepreneurs with their marketing initiatives including marketing strategy, segmentation, content development, communications, and demand generation.As community is the heart and key of all cities, towns and certainly companies as well as organizations, it is also an honor to volunteer marketing services for Connecting Rochester events and The August Group.

Norwalk, Connecticut, Us

Led global marketing strategy, integrated marketing plan, messaging, and supplementary resources, including inbound market research, value proposition development, competitive intelligence, marketing content and materials, translation, and launch guidance.► Captured product/service leadership positioning, maximized market perception, and garnered insight on strategy, positioning, messaging, and market opportunities through industry analyst recognition initiatives.► Entered new markets, created and implemented integrated global marketing plan for services supporting direct sales and channel partners ($3.5B out of $11B in total company revenue).► Overhauled marketing initiatives from product-centric approach to services-based, consultative selling approach. Supported design and execution of 18-month global demand generation campaign with a focus on new and existing customers – based on 4 categories of interest to drive leads. Participated in creation of targeted digital messaging and content aligned with top/middle/bottom of the funnel. Showcased differentiation and value-add for customers.

Norwalk, Connecticut, Us

Managed enterprise and channel marketing team accountable for marketing and launch support for global document outsourcing.► Headed and delivered service offering marketing to development and regional launch teams and aligned with time-to-market (TTM) on budget.► Supported content marketing, thought leadership, case studies, and demand generation programs to share value-added business outcomes, adjusted to industry and buyer patterns in digital and social media formats.► Created semi-annual announcements, including strategic planning, public relations, paid influencer and Xerox.com interface, sales enablement tools, briefings, and communications with regions and key stakeholders.► Impacted increase in offerings positioning within highly competitive, managed print services market. ►► Developed and deployed new 3-stage messaging platform (internally/externally) coupled with innovative offerings to sustain company branding as industry leader across all major Tier One analyst report rankings. ►► Facilitated announcement of 15+ new offerings and services brought to market to transition to “next generation” of managed print services, including 2 formal announcements with worldwide analyst/media briefings, press releases, and internal communications.

Norwalk, Connecticut, Us

Owned global managed print services marketing team creating worldwide marketing messaging content and materials deployed in US, Canada, Europe, Developing/Emerging Markets, and Fuji Xerox. Liaison to corporate, brand, legal, and Xerox.com.► Designed and deployed on-time, high-quality, on-budget marketing materials involving content creation, digital media and worldwide availability in multiple languages and formats supporting 160 countries.► Facilitated Xerox services, line of businesses, and corporate activities in participation of key events, including Innovation Center showrooms, symposiums, partner conferences, and industry analyst briefings.► Drove creation of centralized global customer reference program in Salesforce.com and deployment worldwide.

Norwalk, Connecticut, Us

Inspired business process outsourcing marketing team creating marketing offering development for imaging and repository services and product lifecycle content services.► Presented high-quality content and materials as marketing lead on program teams. Focused on business process services offerings, displaying capabilities, global delivery centers, and differentiation worldwide.► Produced customized marketing materials aligned to industry needs and benefits, showcasing client value and success stories by industry; delivered to retail and consumer, manufacturing, high technology, and oil and gas segments.

Norwalk, Connecticut, Us

Motivated US marketing team over marketing offering development process, supporting global services.► Structured deployment of Xerox Global Services Tour, an interactive marketing asset for all sales organizations. Showcased service offerings across all industries, including content creation, communication plan and promotion, launch, and tracking capabilities worldwide.

Norwalk, Connecticut, Us

Administered intellectual asset management practice; developed and championed current and future business offerings, partnerships, strategy contract, and prioritization schedules for profitable business growth.► Oversaw development and launch of Information Security Assessment offering for all industries and HIPPA Compliance Risk Assessment offering for United States healthcare industry.► Secured multi-million dollar signings of document management and office strategy RFP and inclusion into services offering portfolio.

M.S., Computer Science

B.S. Computer Science With Minor In Business Administration