- Employer Branding/ Employer UX Comms Lead- Brand guardian for all consumer portfolios (Postpaid, Prepaid, Fibre and Corporate)

Currently in Customer Value Management(CVM) targeting the Prepaid Commitment segmentCollaboratively produced a Campaign Funnel Standardization Framework with other Insights Analysts for post campaign analysis, standardizing the tracking matrix and for benchmarking campaignsAnalyzed subscriber profiles within the base through end to end campaign tracking in order for the squad to create and push more relevant and personalized offers to manage base protection and reduce churn by increasing subscriber stickinessUsed Google Analytics to analyze the results of A/B testing for app based campaigns to provide insights for communications specialist to optimize creative and copy that increased monthly subscriber take up by 12%Monitored and compared campaign funnel results for the app journey and gave recommendations to shorten the steps of the customer journey for a more seamlesspurchasing experienceAchieved 25% of Unique Conversion of a new Base Protection campaign by using MySQL to analyze subscriber take up data and gave recommendations on which target segments to broadcast more frequently toAchieved 100k Unique Subscriber Renewal under a Base Protection campaign by analyzing subscriber's sub segments and recommending to change the traffic driving copy based on their behaviorConducted deep dives, outlined opportunities and provided insights to target new revenue generating subscribers and forgo under-performing campaigns

· Responsible for assessing the feasibility of the Virtual Learning Space(VLS) to increase student intake through partner universities.· Analyzed and proposed multiple actionable recommendations in order to bridge the learning gap through digitalization of education.· Collaborated with students from other international universities to get valuable feedback on the practicability of using a 100% digital space for learning and teaching.· Conducted extensive market research on the Malaysian post graduate market and trends affecting the use of VLS in Malaysia.

Established a micro business selling reusable stainless steel straws on Instagram.Includes coming up with an Instagram page, logos and posts for marketing purposes. Research on pricing, market trends, 4Ps, etc.

- Assist with IELTS examinations - Ensure that the exams run smoothly- Conduct personal identity checks on candidates- Assist with transporting exam papers from one location to another