Ann Dugan Email & Phone Number

United States

Norwalk Ct

Temporary Freelance/1099 Assignment The focus of this role is working on airline, financial services, and credit card accounts. Superior project management skills - ability to rollup my sleeves, deal with creative, print production and client issues. Manage the process of US and International direct mail and email campaigns and get it out the door on time. Work directly with Print Management firms to print and mail projects. Review printer/live proofs. Also responsible for office administration, basic book and record keeping, and billing & collections. Generate purchase orders and distribute to vendors and clients.

Director, Insert Media – Reported directly to the EVP, Sales & Marketing. Was responsible for national and regional direct marketing strategies for Dish Network, ADT, and Vonage.Implemented and monitored marketing plans/budgets. Planned and implemented new initiatives. Measured ROI against plan. Responsible for tracking and reporting for all programs associated with campaign. Strong negotiations resulting in efficient and effective media deals. Strong vendor/agency relationships resulting in efficient and effective media deals. Monitored results of each campaign, analyzed their results, and provided recommendations for ongoing improvement. Identified target audience and ideal media outlets. Requested print quotes and assigned print jobs for the monthly printing of insert pieces (14,000,000+ monthly). Worked closely with the creative department to ensure that campaigns were implemented on time. Responsible for weekly status reports and approved billing and invoices for payment.

Responsible for recommending, planning, budgeting and implementing national and regional direct marketing strategies for clients such as BMG, Scholastic, Chase, Citibank, WSJ, Bradford Exchange, Boardroom Reports and DirecTV to name a few. Strong negotiation resulting in efficient and effective media deals. Measured results and reported actual results vs. forecasted, P/L’s by source, and rollout budgeting and forecasting. Identified target audience and ideal media outlets. Approved billing and invoices for payment. Superior project management skills. Managed and prioritized multiple detail oriented assignments. Ability to work on multiple accounts effectively. Strong interpersonal skills that encouraged team cooperation, promoted enthusiasm, and motivated strategic thinking. Lead a team of Media Buyers: trained, supervised and managed the development of the team in all aspects of media planning, research, account management, and client services.