Experienced marketing communications professional and writer. Wrote a comprehensive array of content, from communications collateral to an award-winning book, Careers for Your Cat (Random House) which was selected as “one of 10 notable debuts” by Writer’s Digest. Directed social media strategy, content and audience engagement for authors, books and businesses. A diverse background including higher education, publishing and a successful freelance career.* Drove social media promotion and engagement to substantially increase traffic and boost overall fan base of my book to 24,000+; and attract media attention from People Magazine, AOL PawNation and Petside (NBC)* Managed advertising at Simon & Schuster for over 350 books and series--from computers to self-help. Created point-of-purchase materials for national promotional campaigns including Betty Crocker and Frommer’s Travel Guides* Won the Cat Writers’ Association Muse Medallion for “Best Gift Book” and “Best Humor Blog Post,” (2011); named one of 2012’s “Top 25 Cat Bloggers”