Anne Hendricks Email and Phone Number

Red Lotus Media differentiates itself from other full-service marketing agencies by focusing on helping companies capitalize on intellectual and relationship capital as a quantifiable means of capturing market-share and mind-share. We start by learning our clients’ businesses and industries, as if they were our own; understanding the goals and objectives; and charting the competitive landscape, pin-pointing competitive advantages and inherent challenges. Then, we customize a strategic media and community relations plan that supports our clients business objectives and is specifically designed to reach and influence key decision-makers. We do this through relationship management; strategic partnerships; brand management; cause marketing; public relations; community relations; website design; social media campaigns; and search engine optimization (SEO). Our results are quantifiable and undeniable.

Responsible for creating the business law firm’s first media & community relations, marketing & business development department. Developed and implemented a strategic marketing & public relations plan designed to increase visibility, enhance reputation, create new business opportunities, secure impactful media coverage, and position the firm as an industry leader and it’s attorneys as thought leaders and subject matter experts. Served as spokesperson and coached lawyers. Wrote press releases, by-lined articles and presentations, blogs, social media posts, etc. Coached lawyers on best practices on using social media for targeted marketing. Identified and leveraged strategic relationships with key influencers, community and charitable organizations, economic development and trade organizations and leaders, as well as political allies. Instrumental in exceeding the firm’s growth and revenue goals in fewer than 5 years, from 5 offices in Florida with 70 attorneys and just under $40 million in revenue to 12 offices throughout the U.S. with 160 attorneys and nearly $90 million in revenue. Directly responsible, through relationships with key community stakeholders, for acquisition of firm’s largest client: the largest public/private mortgage guarantor in the U.S., resulting in millions of dollars in new business annually. Played key role on executive management team as firm experienced rapid, organic growth as well as the precedent-setting acquisition of another high-profile law firm. Led re-branding effort, including the design and implementation of new corporate identity package, website, advertising campaigns, etc. Responsible for development and implementation of all print and digital branding and advertising campaigns, as well as social media. Successfully conceived, planned and executed numerous client, business development and campaign fundraising events. Managed $2 million budget and multiple outside vendors. Coached and mentored staff of 4.

Recruited to direct media and community relations initiatives, as well as assist with fundraising of new international outreach project led by University of Miami Miller School of Medicine, in collaboration with the University of Florida agriculture department. Worked closely with university executives, high-profile community leaders, private philanthropists, foundations, corporations, government grantors and domestic and international government representatives. Served as spokesperson and coached executives. Wrote news releases targeting external media, as well as articles for university publications. Developed marketing materials. Led planning of major fundraising event.

Responsible for allocating $1M media & community relations budget with the goal of capturing market- & mind-share; supporting store operations; driving sales; and elevating the Publix brand. Initiated, managed and capitalized on key relationships with media outlets and trade publications, as well as strategic partnerships with hundreds of mission-aligned community and government partners. Collaborated closely with V.P. and senior executive management in reviewing ever-changing business needs & developing complementary programs to boost bottom line. Served as primary spokesperson; advised senior management on most effective communication strategies; and coached executive management. Skillfully navigated challenging issues and crisis situations with news media. Crisis topics included litigation, product recalls, crime, national disasters, environment, food safety and community involvement. Managed on-site communications and news conferences. Developed talking points, question-and-answer sheets and presentation materials for executives. Pro-actively identified opportunities to position Publix as a "newsmaker." Cultivated vast network of media & community contacts. Also responsible for conceiving, planning & implementing large-scale cause-marketing campaigns, such as customer-engaging charitable fundraisers for Food for All, March of Dimes, United Way, etc; celebrity/charity shopping events featuring various NFL/NBA stars, drawing new customers & media; as well as groundbreakings, store openings and press conferences. Responsible for large-scale, off-site events, such as initiating relationship with South Beach Wine & Food Festival, planning & implementing interactive exhibition space with live cooking & wine tasting demos; substantial participation in the March of Dimes’ March for Babies, Susan G. Komen Race for the Cure, Zo's Summer Groove, etc. Worked in conjunction with merchandising, loss prevention, real estate, legal, risk management, etc. Managed staff of 2.

Successfully managed large television newsroom in the fastest-paced news market in the country. Responsible for leading team of professionals through editorial and creative processes to produce on-air product reflecting station's brand, vision and goals. Empolyed research-based marketing strategies in developing and implementing several new, successful on-air initiatives culminating in increased ratings and revenue. Regularly made tough decisions on tight deadlines. Responsible for hiring, firing, coaching and mentoring diverse group on professionals. Managed partnerships with print media outlets, professional sports teams and other entities. Also coordinated on-air and off-air teams to improve production value at WB39 News at 10pm, operating out of the NBC6 newsroom. Acted as liaison for WB39 news management and NBC6 news management and staff.

Responsible for editorial and creative content selection based on viewer-specific market research and station brand; managing on-air talent; coordinating production and live crews.

Sole producer of weekday 6pm and 10pm newscasts. Highest-ranking manager on duty responsible for managing newsroom and team of 25 creative professionals.