Anne King Email and Phone Number

Co-led large-scale SaaS transformation initiative, collaborating with 45 functions across 16 organizations to standardize global Consumption Plans, driving alignment between Sales and CXS to boost post-sale customer consumption, adoption, and expansion, resulting in revenue growth. Developed and executed a scalable Consumption Plan process in Salesforce, achieving 40% adoption in three months by shifting Sales toward an outcome-driven mindset, equipping CXS with actionable customer insights… Show more Co-led large-scale SaaS transformation initiative, collaborating with 45 functions across 16 organizations to standardize global Consumption Plans, driving alignment between Sales and CXS to boost post-sale customer consumption, adoption, and expansion, resulting in revenue growth. Developed and executed a scalable Consumption Plan process in Salesforce, achieving 40% adoption in three months by shifting Sales toward an outcome-driven mindset, equipping CXS with actionable customer insights (challenges, goals, outcomes) to accelerate Success Planning and improve post-sale engagement. Enhanced operational efficiency by implementing new workflows, enablement programs, and monitoring adoption rates, improving performance across Sales and Customer Success functions. Built structure and governance around CXS policy and compliance frameworks to reduce risks and ensure alignment with corporate and regulatory standards during VMware’s focus on becoming a multi-cloud SaaS company. Contributed to VMware’s integration into Broadcom as an advisor and contributor, supporting integration team efforts. Recipient of the GTM cross-functional Superstar Award (July 2023). Show less

Led global team in integrating new product and subscription business offerings (NPI/NSI) and acquisitions, ensuring operational and commercial readiness while minimizing impact on people, processes, and systems. Collaborated with “Idea to Offer” and Quote to Cash (“Q2C”) stakeholders to assess and align new offerings, providing recommendations on risks, timelines, and action plans. Restructured and optimized team processes to enhance visibility and enablement of pre-launch business offering… Show more Led global team in integrating new product and subscription business offerings (NPI/NSI) and acquisitions, ensuring operational and commercial readiness while minimizing impact on people, processes, and systems. Collaborated with “Idea to Offer” and Quote to Cash (“Q2C”) stakeholders to assess and align new offerings, providing recommendations on risks, timelines, and action plans. Restructured and optimized team processes to enhance visibility and enablement of pre-launch business offering information through Confluence and associated self-service tools. Partnered with DMT to align product SMEs, improving integration strategy. Led the successful integration of VMware’s first hardware acquisition, VeloCloud, as GPO Lead for DMT, collaborating across business units and establishing repeatable quoting desk functions, later applied to the Carbon Black acquisition, driving full integration. Show less

Led global transformational projects to accelerate revenue, reduce risk, and standardize scalable solutions to increase deal velocity. Improved policies and processes across Deal Management, U.S. Public Sector, and Partner Compliance. Key contributor to the Discount and Value Management project, shaping deal scoring and discount methodologies. Led the implementation of the U.S. Public Sector Contracts Management Team, ensuring proper engagement, pre-award expertise, and compliance with Federal… Show more Led global transformational projects to accelerate revenue, reduce risk, and standardize scalable solutions to increase deal velocity. Improved policies and processes across Deal Management, U.S. Public Sector, and Partner Compliance. Key contributor to the Discount and Value Management project, shaping deal scoring and discount methodologies. Led the implementation of the U.S. Public Sector Contracts Management Team, ensuring proper engagement, pre-award expertise, and compliance with Federal regulations. Developed pilots in AMER/APJ to align pricing with terms and conditions within Extended License Agreements (“ELAs”) and also in APJ/EMEA to address Partner Compliance challenges. Co-Developed and rolled out global performance standards for DMT. Show less

Led end-to-end management of strategic non-standard ELAs, collaborating with Sales, Revenue, and Legal to maximize return, profitability, customer satisfaction and adherence to policy. Advised Sales on ELA structure, pricing, and terms to drive deal closures. Identified process improvements, mentored Deal Desk members, and served as a strategic partner for financial and legal requirements, boosting revenue. Co-led Deal Desk Pilot Program for a streamlined Sales engagement model and defined… Show more Led end-to-end management of strategic non-standard ELAs, collaborating with Sales, Revenue, and Legal to maximize return, profitability, customer satisfaction and adherence to policy. Advised Sales on ELA structure, pricing, and terms to drive deal closures. Identified process improvements, mentored Deal Desk members, and served as a strategic partner for financial and legal requirements, boosting revenue. Co-led Deal Desk Pilot Program for a streamlined Sales engagement model and defined future processes. Awarded H214 Sales Impact Player. Show less

Supported the Central Area VP and Regional Directors with quarterly forecasting, quota assignments, and territory realignments. Enhanced sales productivity through weekly metric reports on revenue forecasts, team performance, and sales analytics. Contributed to accurate forecasting that achieved target 7 of 8 quarters. Shared best practices and aligned U.S. sales operations with centralized forecasting tools.