• Develops pre-season unit level plans for sales, inventory and markdowns in partnership with merchandise planners and merchants • Analyzes past sales data to help define online buy process by category, genre, or season • Partners with the allocation team to determine monthly allocation strategies, for example, size recommendations and back-stock requests • Initiates analysis of business trends, which could include category performance, channel, department • Conducts in season reforecast of category unit plans, focusing on future opportunities, as well as minimizing sales/inventory risks in partnership with online planners and online merchants • Recommends test strategies based on current category performance and initiates analysis • Performs other job duties as needed

Manage Three Divisions to drive and achieve sales, profits and inventory targets. By analyzing inventory risks and opportunities and implementing inventory allocation strategies. Creating strategies and sales plans to increase profits margins.Project monthly and weekly inventory based on item history and market trend Project end of season inventory by item and plan carryover itemsAchieve all divisional targets (store inventory budget, sales target, and seasonal target)Analyze weekly sales and create action plan with merchandise planner to improve salesPlan and suggest weekly markdowns and promotions by items to increase sales or move through inventory.Plan and execute daily allocation to each store Maintain system settings by itemRecap end of month businessPartner with store managers on allocation needs by storeAssist with other projects as assigned

Develop and execute initial allocation and replenishment of product to all assigned stores. Manage auto replenishment within published standards and proactively make adjustments based on sales trends, seasonality factors, visual merchandising strategies, and business needs. Identify and focus on “Top 20” SKUs. Target a 90% fill Capacity of Stores Analysis – Using MicroStrategy, Garpac, Apropos, Stock Reports and Stock to Sales Reports, perform various store level analysis to anticipate the needs of business. identify top stores and SKUs, underperforming stores and SKUs and then using solid judgment to take appropriate action and making recommendations to the Planner when needed. Create and utilize reporting tools to facilitate stock balancing transactions, as well as identifying and communicating missed product opportunities in specific store groupings.

Assisted creative team.Conducted several online contests and giveaways to advertise the brand.Developed product descriptions and search engine optimization for the online store.Marketing research, brand development, and online public relations.