- Led and mentored a team of high-performing SEOs and contractors, guiding strategies and client engagement for accounts direct reports managed independently while optimizing product delivery and innovation- Established SEO performance goals and KPIs, driving +19% sessions and a +27.65% increase in organic goal completions in less than a year, despite client-side data and development challenges- Realigned SEO strategy and B2B SaaS client expectations during a challenging client… Show more - Led and mentored a team of high-performing SEOs and contractors, guiding strategies and client engagement for accounts direct reports managed independently while optimizing product delivery and innovation- Established SEO performance goals and KPIs, driving +19% sessions and a +27.65% increase in organic goal completions in less than a year, despite client-side data and development challenges- Realigned SEO strategy and B2B SaaS client expectations during a challenging client transition, reducing YoY session decline from -20% to -3% in six months, transforming a skeptical client into an internal advocate through technical deliverables, on-page optimizations, new content development, and proactive communication- Tested customer-journey mapping and page-pathing to determine which pages, CTAs, and UX flows were valuable to the audience ahead of a B2B SaaS client’s migration, leading to a new site that aligned with updated audience expectations - Monitored monthly marketing performance across my portfolio of clients, tracking and analyzing campaign effectiveness, calling for optimizations where necessary- Established an in-house content writing contractor, reducing content production costs by 35% while improving content quality and consistency across deliverables- Integrated new project management systems, AI tools, and optimized methodologies, reducing time spent on redundant tasks and accelerating deliverables, improving efficiency and impact for client campaigns- Coached three team members into promotions through personal and professional goal setting, quarterly conversations, and assigning tasks that aligned with gaps or opportunities Show less

- Drove SEO content strategies and built client relationships while assisting Team Lead with product innovation, sales audits, and mentoring junior members of the team- Pivoted content editorial strategy for a property management client after algorithm updates caused a shift in top performers, leading to new blog posts that outperformed the original leaders by 2x- Developed an SEO content strategy for a higher education client, focusing on niche, high-value editorial content that became… Show more - Drove SEO content strategies and built client relationships while assisting Team Lead with product innovation, sales audits, and mentoring junior members of the team- Pivoted content editorial strategy for a property management client after algorithm updates caused a shift in top performers, leading to new blog posts that outperformed the original leaders by 2x- Developed an SEO content strategy for a higher education client, focusing on niche, high-value editorial content that became a top 10 performer despite initially low search volume- Revised content audit processes to prioritize key insights, enhancing strategy development and execution Show less

- Conduct keyword research to determine optimal targeting for web content, blogs, and optimizations- Research competitor and industry trends, gaps, and opportunities to inform SEO content strategies - Oversee a cohort of freelancers to develop content for clients across industries, creating briefs, editing, and managing timelines for on-time delivery - Collaborate with SEO and cross-channel teams and client internal teams to create strategies that align with holistic, cross-channel… Show more - Conduct keyword research to determine optimal targeting for web content, blogs, and optimizations- Research competitor and industry trends, gaps, and opportunities to inform SEO content strategies - Oversee a cohort of freelancers to develop content for clients across industries, creating briefs, editing, and managing timelines for on-time delivery - Collaborate with SEO and cross-channel teams and client internal teams to create strategies that align with holistic, cross-channel marketing and business goals Show less

- Designed and built email lead nurture campaigns for both B2B and B2C clients in various email marketing platforms (Hubspot, Marketo, Mailchimp, etc.) that nurtured prospects into leads- Wrote copy for email campaigns, display ads, search ads, and social media ads - Developed video scripts and creative briefs for video/design assets to be used across channels - Created ebooks and whitepapers to aid in lead generation and nurture campaigns

- Wrote blog and web content to support SEO, content, and lead-generation strategies - Wrote ad copy for email campaigns, LinkedIn inmails, display ads, and social media paid ads - Collaborated with technical SEO counterparts to develop engagement-wide SEO strategies - Audited websites for low-hanging fruit opportunities to optimize content for search engines, email, and social success

- Developed and edited fundraising campaign videos throughout the year and during the primary Q4 fundraising drive- Wrote articles to be used in PR campaigns on behalf of the CEO and other key members of the organization- Wrote blog articles to align with active and upcoming campaigns and initiatives - Updated the website copy based on active campaigns, news updates, and business priorities