Developed and launched proprietary social media and earned analytics offering, the Command Center Suite, including global capabilities development, go-to-market planning and execution, creation and roll-out of global internal analyst, leadership and sales training programs, and management of the global Command Center Suite pipeline

• Member of the Edelman Digital Global Strategic Growth Center of Excellence team, focused on creation and incubation of emerging capabilities for Edelman Digital global• Supported offer development, go-to-market strategic planning, staff and client-side training and onboarding for the following service areas: search, paid media, insights and analytics • Led development and execution of international search, paid media and analytics training programs for Edelman and Edelman Digital Staff • Led large scale social media, paid media, owned and earned measurement program development for leading global entertainment brand, including: listening platform selection, integration of owned and third party data, advanced data visualization, custom platform development, API integration, measurement framework and strategic KPI selection, and creation of reporting architecture • Managed large scale, national and global social listening, paid media, analytics and issues management programs for Fortune 500 clients including: Adobe, Walt Disney Parks and Resorts, Starz, Mubadala and Hyundai Motors America