Annie Pressman Email & Phone Number

Albany, Ny, Us

Rochester, Ny, Us

* Steer product vision focus through facilitation of story elaboration and backlog refinement sessions* Solidify contract continuation by building and maintaining thriving partner relationships* Drive stakeholder engagement through requirements gathering sessions, product documentation, and sprint demos

Albany, New York, Us

• Developed a deep understanding of business needs and current market landscape to determine opportunities for revenue growth or process solutions through stakeholder and customer interviews.• Managed benchmarks, product demonstrations and testimonials for performance evaluation.• Defined and analyzed metrics to measure product performance.• Documented user stories, specifications and product features into detailed work order to communicate across teams and build mandatory requirements.• Oversaw entire product deployments from vision and creation to rollout and delivery.• Developed product documentation to communicate and align key components of upcoming features and products to internal teams.• Prioritized roadmap in order to achieve product goals and metrics, including a hemorrhage of revenue loss from fraudulent chargebacks and revenue growth with the implementation of Apple Pay.• Championed customer experience through expert analysis and communication.

Troy, Ny, Us

• Strengthened company-wide collaboration and communication with the orchestration of a workflow system involving a review process overhaul, remote video policies, asset naming conventions, and time tracking requirements.• Preserved client trust by proposing creative solutions when vocalizing risks of unfixed targets and resource overextension.• Improved partner relationships with creative partners by introducing structured communication processes and requirements.• Outlined work plans, determined resources, wrote timelines and generated initial budgets as part of project scope determination.• Maintained tactical control of project budgets and timelines to keep teams on task and achieve schedule targets.

New York, Ny, Us

• Assisted product management and development teams in identification and evaluation of new product offerings and quality assurance testing prior to releases.• Collaborated with software development teams through bug tracking, reporting, and prioritization based on customer and business goals.• Decreased the number of incoming help requests and empowered the user community to extend skills, leverage system features, and find resolutions to questions without support team intervention by creating succinct, palatable FAQ documentation.• Broke down and evaluated user problems using test scripts, personal expertise, and probing questions.

Saratoga Springs, Ny, Us

• Spearheaded a multi-million-dollar campaign, managing cross-disciplinary teams through ideation, test, and release phases.• Enhanced distributed team collaboration capabilities, risk management, timeline tracking, and cross-functional transparency by generating a clear, concise hot sheet format that was adopted company-wide.• Gathered project requirements through interactions, meetings, and workgroups with potential users to develop business requirements documents (BRD), functional reuirements documents (FRD), and user mockups.• Communicated project plans and progress to key stakeholders, including project contributors, business, operational and technical resources.• Directed changes to project scope and cost and implemented appropriate change management processes to keep project on track.

Brooklyn, Ny, Us

• Facilitated internal organizational readiness and functioned as the voice of the customer to assist Product Marketing Managers in developing and executing go-to-market plans.• Improved the experience for a community of buyers in the Netherlands incurring duplicate charges due to a broken payment system by collecting, synthesizing, and escalating data to underscore the priority for a restructuring initiative.• Salvaged relationships with hundreds of sellers and buyers financially burdened by a partner’s prolonged payment outage by initiating creative interim solutions and providing continual, transparent updates to build trust.• Assisted Product Marketing Managers in developing and executing go-to-market plans as the voice of the customer and facilitated internal organizational readiness.• Offered feature improvement recommendations to product management and cross-functional teams based on data collected through customer communication.• Communicated with software developers and third-party vendors such as PayPal and Silicon Valley Bank to escalate and quickly resolve widespread payment issues.

New York, Us

• Publicly launched a profitable 3D design service by introducing agile best practices to a team of 9 designers, engineers, and prototypers, encouraging team cohesion and overcoming impediments to productivity.• Boosted revenue by implementing a robust time tracking system to more accurately price services for clients.• Preserved and influenced team funding by reporting project status, overall team health, and quarterly earnings to VP level.• Offered continuous improvements for project lifecycle, including internal team communication, sales team education, and customer satisfaction, realizing profit within the first month after public launch of 3D Design Services.• Worked with 3D Design Services customers to understand needs and provide creative recommendations and solutions within their budget.

Glendale, California, Us

• Challenge Producer PA, Project Runway season 13• Oversee a wide range of duties as Challenge Producers’ Assistant, including compilation of wrap binders and drives, prepping contestants for on-air interviews, props and set dressing, accessories inventory, recording and filing petty cash receipts, purchasing materials for unconventional design challenges, and collecting contestant designs for auction

Beaverton, Or, Us

• Developed full-scale product and go-to-market recommendations for Under Armour, who was seeking to expand into the mobile space, by conducting on-location stakeholder workshops, competitive analysis, and user research.• Simplified the creative asset hand-off process for DirecTV’s design team by spearheading the creation of a bespoke cloud-based file container with varying levels of privacy depending on access level.• Researched and presented recommended changes to client's website architecture, content and linking to improve SEO positions for target keywords.• Spearheaded collaborative efforts between UX, Design, and Software Development teams to bring client visions and products to market.• Reduced project downtime by inspecting retainer products for quality and adherence to client requirements and offering creative recommendations.

New York, Ny, Us

• Multiplied and accelerated incoming project requests from clients by fortifying fruitful, dependable relationships with Spotify sales team representatives across the globe, individually managing upwards of 25 collaborative projects at a time.• Amplified ad traffic for clients by partnering with the User Experience team to collect data analytics for specific campaign placements and delivering creative recommendations and solutions during the ideation process based on user trend data.• Managed daily stand-ups, weekly sprint planning meetings, scrum boards, and project team retrospectives, maximizing efficiency and increasing collaboration and transparency.• Outlined work plans, determined resources, wrote timelines and generated initial budgets as part of project scope determination.• Collaborated with clients, account managers, technical teams, and designers during kickoff meetings and planning sessions to validate requirements.• Developed project plans and managed project scope using agile methodologies to guide projects from conceptualization to implementation and maintenance.

New York, Ny, Us

• Orchestrated the development of a series of mobile apps for National Geographic with strict timeframes and budgets by creatively solving complex problems alongside senior leaders and coordinating with distributed contractors.• Facilitated project evaluation and process improvement by writing and presenting reports to executive level.• Achieved project deadlines by coordinating with contractors to manage performance.

Norwalk, Ct, Us

• Managed the development and production of educational interactive iPad storybook applications.• Coordinated with clients like Crayola and Hasbro to ensure the products accurately represented their individual brands.• Developed and initiated projects, including managing costs, schedule, and performance.• Increased savings by initiating and fostering mutually beneficial relationships with third-party designers and software development teams to communicate on problem areas and work closely to resolve.

Nyc, Ny, Us

• Contact point between image, tech, editorial, copywriting, and customer service teams• Copyedit all specs, Facebook, Twitter, blog updates, and brand editorials• Quality check sales once built to prevent errors from going live on the site• Build daily sales, create house ads, editorial and e-mail units, and set the homepage layout

Des Moines, Ia, Us

• Act as liaison between the editorial and technology teams• Produce original content and launch new tools, like the birthday party planner• Test and copyedit all content to maintain quality assurance across the sites

* Fulfill a wide range of functions as production assistant on video and webcast shoots for clients such as Bally Total Fitness, ConAgra Foods, and Exelon Corporation * Help complete a video package for a talk show pilot featuring actress and comedian Bonnie Hunt* Proficient in Chyron technology, operating a computer-based graphics generator to add titles to on-screen video images

Product Management Certificate, Product Management

B.S. Film & Television, Television Writing & Production

High School Diploma