Anne R. Email and Phone Number
I am open to work. I have 10+ years of experience as a B2B demand generation hands-on and strategic marketing leader for SaaS, cybersecurity firms, and other diverse technology startups and larger organizations. I have acquired extensive expertise in implementing data-driven marketing approaches, campaigns, and customer-centric content across multiple channels (including SEO, SEM, PPC, email, paid social, video, and digital and in-person events). I consistently maximize sales pipeline, ROI, brand awareness, and deliver consistent revenue growth. I have leveraged these skills along with a strong customer-centric mindset to execute holistic marketing strategies that engage diverse audiences and enhance the customer experience.Three key attributes I possess are integrity, teamwork and innovation while also maintaining a positive "can do" attitude. I never use a cookie-cutter approach.Capabilities:★ Marketing Strategy Development and Implementation★ Demand Generation and Customer Acquisition and Expansion★ Lifecycle and Growth Marketing★ Analytics Reporting, Analysis and Optimization★ Business Process and Project Management ★ Lead and mentor global marketing teams★ Global integrated marketing strategy and execution★ Digital marketing - SEO, SEM, chatbots, syndication, social media★ Web Strategy, Content, Design and Analytics★ Webinars, tradeshows, regional events★ Content Marketing, customer-centric content development ★ Account-Based Marketing (ABM)★ Campaign strategy, implementation and optimization★ Budget and vendor management ★ Collaboration with SDRs/BDRs, Sales, PMMs, Corporate Communications/Content Team, Customer Success, Executives and C-Level, Field Marketing/Regional Teams and other Key Stakeholders★ Customer Marketing - New onboarding, Renewals, EA, Cross-sell/Upsell, Advocacy, User GroupsTechnology Stack: Marketo, Google Analytics, Google Search Console, SEMRush, Salesforce, Power BI, Hootsuite, PathFactory, InsideView, Alyce, Adobe Creative Suite, SmartSheets, Wrike, Demandbase, CoSchedule, Asana, 6Sense, ZoomInfo; OutReach; Intercom, HotJar, Leadspace
Ryan & Associates
View-
Demand Generation/Growth Marketing ConsultantRyan & Associates Jan 2023 - PresentDemand Generation & Growth Marketing fractional consulting services from strategy to hands-on full-funnel execution. Services include global campaign planning and execution, optimization and reporting, digital marketing, customer and lifecycle marketing, paid media, email programs, online and in-person events, GTM Programs, ABM, analytics and reporting, content strategy, SEO and web optimization and budget management. Pace Creative Group: Demand Generation & GTM consultant, strategy and hands-on implementationMarketing Advisor/Strategist: ByteSage (bootstrap startup) for customized Cloud and Data Center services.Advisor: CMSWire Customer Experience Research Board Member
-
Director Of Demand Generation - Perimeterx Acquired By Human SecurityPerimeterx Nov 2021 - Aug 2022San Mateo, California, Us• Created a strategic plan that included overhauling existing campaign channels, A/B testing the SEM programs, optimizing all email nurture programs top to bottom, and refining our paid social media; implemented performance marketing, improved overall ROI within a 9-month timeframe• Launched ABM segment and persona-specific campaigns. Collaborated with sales to develop strategic accounts 1:Few campaigns as well as 1:many programs. Increased SQLs by 23% for highly relevant target accounts in less than one year.• Conducted in-depth metrics analysis from Salesforce, Marketo, Google Analytics and Pathfactory in order to continually improve campaign results and determined what was working and what wasn’t for all aspects of campaigns including channels, content, funnel stages, search terms and account lists.• Identified and deployed new workflows and tools to increase efficiency and maximize ROI.• Optimized ad spend by focusing on areas of higher ROI and funnel progression while also decreasing cost per conversion by 45%.• Increased ROAS to 5:1 by refining ICP, improving ad copy, optimizing landing pages and eliminating ineffective digital channels.• Directed and mentored a team of marketers and helped them achieve their objectives and grow in their capabilities and careers. Created a career development plan and training for team members.• Analyzed and reported on strategic, operational, and tactical metrics using data to manage resource allocation, outcomes, and success. • Achieved targeted goal in less than a year for funnel metrics owned by demand generation: MQLs, AQLs/SALs, SQLs, and marketing-contributed sales pipeline. -
Director Of Global Demand Generation - Osisoft Acquired By Aveva Corp.Osisoft Jun 2014 - Oct 2021San Leandro, Ca, Us• Defined and executed strategic plans and execution of globally integrated marketing campaigns leveraging email, paid media, SEO, SEM, social, performance marketing, ABM, intent marketing, tradeshows, and digital events.• Initiated and executed global new logo ABM campaigns strategy, roadmap and tactics including acquiring ABM martech, alignment with sales, defining audience and segmentation, created relevant content journey. • Grew new business global pipeline 8x, Increased lead to opportunity conversion by 43%, and achieved 63% growth in engagement across target accounts within 2 years.• Leveraged best-in-class marketing technologies to generate critical data and insights that drove continuous improvement in campaign performance, resulting in 30% growth in SQL and 25% growth in new logos. • Integrated new marketing technologies into campaigns, evaluating effectiveness and providing insight to global teams. Including intent data, on-demand content, IP address intelligence, data enrichment • Continuously measured and communicated effectiveness of marketing programs, leveraging data and A/B testing to improve on methods of driving demand, revenue and to further brand recognition• Managed demand generation content creation and messaging that focused on our unique value propositions and that was customer-focused. • Collaborated with Sales, BDRs and SDRs to ensure quality lead flow, follow up and data quality and get feedback, while facilitating communication between Marketing and Sales to achieve business goals• Worked with VP of Field Marketing and EMEA to create a global marketing strategy by industry, theater, region/country based on multiple data sources and input from key stakeholders• Developed a customer lifecycle marketing program that consisted of New Onboarding, Renewals, Cross-Sell/Upsell and Enterprise Agreements. • Managed and mentored a team of seven global demand generation/digital marketing managers and 3 contractors. -
Senior Manager Demand Generation - Altera Acquired By IntelIntel Corporation Feb 2012 - Jun 2014Santa Clara, California, Us• Managed the development and execution of an integrated marketing mix including, social media, email nurture, web content, videos, whitepapers, collateral, 3rd party webinars and contributed articles • Developed strategic communication plans and programs aligned with GTM plans for vertical marketing including Military, Government, Broadcast, Computer and Storage and Communications(wireless/wireline) • Piloted the Demand Generation program which includes creating and implementing templates, content guidelines, work flows, best practices, scenarios, training and implementation • Develop customer centric messaging for web content, email nurture campaigns, customer education videos and product demos, webcasts, advertising, promotional literature, and brochures• Established metrics and measurement strategies to track ROI to validate the success of marketing programs and make ongoing improvements• Created a pilot multi-touch nurture campaign which averaged a 52% open rate and a 35% CTR, prior open rates had been 31% with a CTR of 3.5%• Developed an Engineer to Engineer Altera branded video program which included best practices for scripting, branding, messaging, graphics and customer centric content creation -
Demand Generation Manager - ConsultantNetapp Dec 2011 - Feb 2012San Jose, California, Us• Supported management of complex demand generation programs with many moving parts • Supported a turnkey channel partner campaign, email nurture program, and microsite development -
Principal/ConsultantRyan & Associates Jan 2009 - Feb 2012• Clients ranged from B2B and B2C, SaaS, Cloud, Data Management, Networking, Security, and start-ups including SanDisk, Mattson Technology, 4RDR (For Research Development and Revitalization). • Created corporate messaging, writing and editing of marketing materials, • Determined product position based on market research; website development and SEO, blog content, • Provided marketing metrics and reporting, • Created targeted marketing programs based on personas and buyers journey, • Created and implemented email nurture campaigns and A/B testing• Developed customer newsletters including copywriting, layout and analytics• Created and implemented digital marketing programs (social media, SEM, PPC, syndication)• Managed development of consumer packaging and collateral• Managed all aspects of tradeshows and other face-to-face promotional events• Responsible for public relations, include media relations, writing press releases, article placement and • Created visual media promotions and integrated marketing campaigns
-
Executive Communications Manager (Consultant)Cisco Jul 2010 - Aug 2011San Jose, Ca, Us• Provided Executive Communications content and direction. • Developed strategic communications plan including goals, objectives and metrics and create messaging aligned with these key elements. • Provided brand and actionable message to partners, field, customers and the external community that increased the level of impact made to external customers. • Lead cross-functional communications to ensure aligned messaging. • Managed content and show flow during corporate IPTV broadcast.• Secured meetings with CXO level customers of Cisco. Managed Cisco's brand and positioning with CXO level customers and defined messaging for Executive Customer Briefing communications.• Created integrated sales and marketing campaigns that increased traffic to online portal for executive content. -
Marketing Consultant4Rdr, Inc. (For Research Development And Revitalization) May 2010 - Jan 2011• Drove the development and execution of marketing communications programs to further downtown Pleasanton merchant sales and increase mindshare and awareness to local and regional community• Created marketing survey to determine objectives and pain points for merchants in order to develop marketing plan and initiatives• Collaborated with various vendors to implement promotional events for merchants• Worked with merchants to provide ideas and contents to enhance foot traffic and revenue• Solved ongoing problems in relations to competing vendors and merchant association issues• Developed press release, graphic design elements, social media, and direct marketing campaigns
-
Marketing ConsultantMattson Technology Mar 2009 - Jul 2010Fremont, Ca, Us• Developed new logo and tagline working with graphic designer. Implemented across all literature and collateral to develop and enhance brand awareness. • Managed trade show participation for Semicon West including messaging and graphic elements• Developed new collateral incorporating new brand elements and messaging as well as revision of content and specifications. • Defined and executed ongoing customer communication programs, including email newsletters, social media, PR, lead nurturing, landing pages, social media implementation and customer feedback• Created a ground-up implementation strategy, with a strong focus on seamless integrated marketing, scalability and retention programs• Managed website which included site design and development while continuously enhancing both our front-end web presence and web operations
Anne R. Education Details
-
California State University - East BayMass Communication -
FidmMerchandising
Frequently Asked Questions about Anne R.
What company does Anne R. work for?
Anne R. works for Ryan & Associates
What is Anne R.'s role at the current company?
Anne R.'s current role is Demand Generation & Growth Marketing Leader | Account-Based Marketing (ABM) | Paid Media | Customer Marketing | Content Marketing | Web Optimization (SEO) | Analytics & Reporting | Digital Marketing | GTM Strategy.
What schools did Anne R. attend?
Anne R. attended California State University - East Bay, Fidm.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial