1. Execute online and offline marketing initiatives, integrating online and new media, email,direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. 2. Developing and implementing multi-channel campaigns to deliver the General Insurance retention requirements within the existing customer population.3. Develop, coordinate and oversee programs, technical assistance and resource materials to assist chapters in the marketing, communications and positioning of their activities.4. The ability to speak to how these channels work together is very important.Respond to incoming Requests for Information(RFIs), Requests for Proposals(RFPs) in a professional and creative manner.5. Work with the Marketing Manager to project manage the production of all new business development online and offline marketing materials including leaflets, posters, flyers, adverts, website, e-newsletters and special projects.

1. Create, develop and execute compelling marketing campaign plans using all types of channels including direct mail, web/emarketing, telemarketing, advertising to meet targets.2. Work closely with colleagues in Tradedoubler UK to identify common new business prospects and cross-sell integrated search and affiliate proposition.3. Ensure articulation of Organization’s desired image and position, assure communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external.4. Monitoring campaign results and business performance, identifying potential shortfalls against target and recommending activity to address these shortfalls.5. Provide feedback into product development and service offers and participates in their development; collaborate to create, launch and track performance of product and service offerings in our markets.