Responsible for all marketing and PR activities for Amer Sports Denmark. This included defining and implementing the marketing strategy according to Global guidance and execution of strategies across all consumer touch points for Amer Sports brand portfolio in Denmark (Salomon, Atomic, Suunto, Wilson)My main responsibilities were: - Driving the brand and portfolio strategy for all brands- Planning and execution of branding & sales campaigns- Planning and managing the annual marketing budgets for all brands in Denmark - Planning and coordinating digital marketing activities in accordance with global strategy and local initiatives- Retail marketing

Responsible for all marketing and communication activities- Development, implementation and coordination of marketing strategies- Handling of all press and media activities- Responsible for all internal communications - Coordination of events – conferences, summits, lectures, etc. - SoME activities- Business Development

- Planning Assistant on events- Translation and proof reading of text material- Customer /sponsor presentations