Strategic ConsultancyStrategic appraisal, positioning, research and brief building. Brand strategy defining the core proposition, competitive point of difference and conceptual approach. Marketing strategy setting out where resources should be focused to maximise competitive advantage and opportunity.Marketing CommunicationsDirection and implementation of a wide range of electronic and print media including full copywriting service. Business DevelopmentTargeting new… Show more Strategic ConsultancyStrategic appraisal, positioning, research and brief building. Brand strategy defining the core proposition, competitive point of difference and conceptual approach. Marketing strategy setting out where resources should be focused to maximise competitive advantage and opportunity.Marketing CommunicationsDirection and implementation of a wide range of electronic and print media including full copywriting service. Business DevelopmentTargeting new areas of opportunity, capitalising on existing areas of opportunity. Proposals, presentations and pitches. Public RelationsDeveloping relationships with targeted trade press regarding news and feature articles. Corporate and divisional communications, promotions and events. Client Relationship ManagementGrowing key accounts/relationships, undertaking Client Service Reviews to improve client retention/development. Perception ReviewsAmongst different stakeholder groups. Show less