Anne Bacon Email & Phone Number

Anne helps companies improve their business performance by the development and implementation of soundly based brand strategies that optimise all elements of the marketing mix. With over 25 years of experience, her strategic, business development and communication skills enable her to offer a wide ranging, flexible and hands on consultancy service tailored to client needs.She has an international track record in:• Developing successful brand strategies• Creative marketing communications• Working closely with design teams• Structuring brands and sub brands• Building brands as marketing tools and corporate assets

Listed skills include Marketing Communications, Brand Development, Marketing Strategy, Corporate Communications, and 15 others.

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  Marketing Consultant

  Scg London And Abconsult

  Jul 2003 - Present - London, United Kingdom

  Strategic ConsultancyStrategic appraisal, positioning, research and brief building. Brand strategy defining the core proposition, competitive point of difference and conceptual approach. Marketing strategy setting out where resources should be focused to maximise competitive advantage and opportunity.Marketing CommunicationsDirection and implementation of a wide range of electronic and print media including full copywriting service. Business DevelopmentTargeting new… Show more Strategic ConsultancyStrategic appraisal, positioning, research and brief building. Brand strategy defining the core proposition, competitive point of difference and conceptual approach. Marketing strategy setting out where resources should be focused to maximise competitive advantage and opportunity.Marketing CommunicationsDirection and implementation of a wide range of electronic and print media including full copywriting service. Business DevelopmentTargeting new areas of opportunity, capitalising on existing areas of opportunity. Proposals, presentations and pitches. Public RelationsDeveloping relationships with targeted trade press regarding news and feature articles. Corporate and divisional communications, promotions and events. Client Relationship ManagementGrowing key accounts/relationships, undertaking Client Service Reviews to improve client retention/development. Perception ReviewsAmongst different stakeholder groups. Show less