Develop and drive the vision for all aspects of digital marketing to launch a direct-to-consumer (DTC) channel for the life insurance division. Focused on building the media mix to drive leads into sales through paid social, paid search and SEO, display and affiliate programs. Work with external agencies to create an online quote and e-application experience for consumers to buy policies online.

Directed all marketing, digital, and advertising for $7.2 billion regional bank. Increased brand awareness and brand equity for the bank products and services. Optimized customer experience with an omnichannel approach to drive retail and digital account openings, create digital roadmap. Oversee all creative and media decisions for corporate campaigns on Television, Radio, Print, Billboards, Transit, Search and Display advertising. - Within 8 months of starting, rolled out new website with new backend systems, introduced fresh design, new content and optimized all of it to perform in search. - Revamped search marketing, boosting organic performance within 45 days by 10%; implemented SEM with microsites. Introduced Digital Display campaigns and Online Video advertising. Rolled out new email platform.- Updated brand messaging, visual direction and rolled out consistent design elements across all mediums.

Manage and direct broad-spectrum enhancements to two websites, gct.com and oattravel.com, working to evolve strategic digital programs. Define brand guidelines across Email and Web for Design, Photography and Copy departments while providing guidance and strategic leadership across the digital platform. Advise internal marketing and creative teams on SEO, Social Media, landing pages, web technology and web design. Build and manage Search, Community, Web Design and Social teams. Oversee launch of new features, applications, multivariate tests and online campaigns.

Built the company’s internet marketing division from scratch, overseeing all aspects of day-to-day operations for a $3B company serving millions of users. Built and managed the company’s family of B2B sites, providing information management services to reduce risks and costs while helping clients realize greater value. Strategized and guided the company’s digital presence, including social networking, search engine marketing (SEM), site optimization, vendor relations and industry partnerships. Oversaw all aspects of content, design, code and content management system for the company’s corporate website. Created internet strategy and roadmap with business cases, meeting with senior business leaders on an ongoing basis to secure buy-in. Initiated an interactive, engaging video program and collaborated with division partners to achieve targets for revenue growth- Spearheaded one of the largest translation exercises the company had ever undertaken, successfully rolling out 40+ websites in 20+ languages with a 2-year window, effectively creating a globally unified brand. - Built entire North American web presence and launched site within 5 months of coming onboard.- Held full P&L responsibility for $1.9M annual budget.- Awarded Outstanding Achievement in Web Development from the Web Marketing Association in 2010.- Doubled traffic to the flagship site year-over-year, dramatically boosting site traffic through successful SEM and social media plan that leveraged Facebook, Twitter, YouTube, LinkedIn, and SlideShare.- Hired and managed highly effective team of 11 producers, developers, search and content managers while supporting marketing, public relations and customers communications departments.- Launched online bill pay system that efficiently processed over $250M annually. - Increased product-line sales leads 3-fold by implementing content marketing program.- Created the Information Advantage blog and developed corporate social media policies and guidelines.

Formed Tuft’s new Web Communications Department, establishing a holistically unified online presence for external and internal audiences. Scope of operational management responsibility spanned 9 schools and hundreds of campus organizations. Led all aspects of the development of scripting, streaming media, database services, polls, surveys, and online event calendars. Created full-scope training curriculum to support rollout and provide high-level IT support for users. Managed web-based, electronic applications, communication channels and services.- Created tools and technology for 150 webmasters to support effective rollout of large-scale IT campaign. - Developed a cohesive and comprehensive web strategy that brought to life the long-term vision and strategic goals of Tufts University leadership. Presented web strategy and project roadmap to various deans, the Board of Directors, and other executive stakeholders.- Comprehensively re-engineered and rebuilt all aspects of tufts.edu website for students, teachers and administration. - Introduced central calendaring, event tools and news channels that strengthened communication capabilities across campus.- Launched webcasting services to support live teaching sessions, Alumni meetings, commencements and conferences. - Facilitated cross-functional collaboration, introducing key channels to foster communication within/between schools, departments, and administrative offices.

Led design, development and rollout of the online brand and web presence for an emerging software start-up venture. Built both ecommerce websites and beta websites used for testing, assessing and recruiting talented employees. Generated qualified corporate leads for sales division. Held operational-management responsibilities, overseeing all aspects of marketing and customer experience. - Directed web development and orchestrated user experience on a high-converting ecommerce site.- Wrote content plans and gathered business requirements to support ongoing site updates and enhancements.- Produced ROI-oriented business plans, conducting complex market analysis and financial modeling.

Oversaw corporate rebranding initiative including creating new logo, marketing collateral and digital presence. Developed and implemented the strategic and tactical plans for the Internet and Intranet web sites with key marketing messaging and copy.

Launched website introducing new start-up. Shared in corporate branding, content creation, product/service announcements, customer relationship management (CRM), business planning, internet marketing, lead generation, staff recruitment, and partner acquisition.

Retained to rebuild a struggling internet presence from a small out-sourced web site to 20+ content-rich web sites in multiple languages. Corporate site was selected as one of the “Top 50 Web Sites in the US” by Business Marketing Magazine. Added e-commerce component growing sales to $1M+ in the first year of operation.

Built #1 channel for new business sector. Developed and implemented innovative online marketing, advertising and promotional programs used to attract and acquire new business. Reduced costs and sell-through time. Led writers, designers and developers.

Managed editorial content for first e-commerce venture. Designed and launched service including selecting and training freelance writers. Edited content and wrote daily features. Crafted monthly customer newsletter. Tracked revenue and performance.