I'm passionate about developing spot on event strategy and then executing buttoned up program management. My clients rely on me to connect people with the right experiences, so they can concentrate on deepening their knowledge, building relationships, and expanding business horizons.

Responsible for organizing and co-managing Customer Advisory Councils and related customer-facing events, with the goal of delivering highly influential customer and business insights to enable winning business decisions in Client Solutions. Responsibilities include:· Assisting in the planning and execution of customer insights events· Partnering with global virtual teams regarding agenda-setting, content deadlines, regional requirements and logistics· Creating customer-facing communications and materials· Managing and reporting budget, including partner funding proof of performance· Assisting in the creation of customer insights reports published within Product Group · Managing the equipment process and logistics for event showcases· Identifying and document process improvements

More than 15 year of communications experience leading variety of PR activities, including media relations, industry analyst relations, crisis communications, managing product reviews and launches and conducting media training. Strong relationships with media worldwide, including consumer, business, trade and industry press, as well as industry analysts.

PR, AR and social media services for clients across storage, virtualization and cloud sectors

Marketing CommunicationsCreated global product messaging and launch materials for value and performance lines of consumer laptops. • Partnered with product designers, planners and engineers to created solid stories / narratives / messaging briefs highlighting key features and customer benefits for Dell’s best-selling consumer laptops.• Managed cross-functional governance process for consumer product messaging team, ensuring senior leadership, marketing, creative, and agency teams reviewed draft messaging, product roadmaps, and launch timelines for entire portfolio of products, facilitating the timely development of go-to-market materials. • Managed social media activities for product marketing group, gathering customer input, and responding to feedback, questions and potential issues, resulting in increased credibility for Dell.• Devised new strategic approach to Dell PC product naming, bringing simplicity and consistency across eight sub-brands and 75+ products.

Designed and implemented policies and programs to enhance the public reputation of Dell PC products and developed and managed integrated communications plans.• Planned and executed media launches of over 80 Dell PC products, resulting in positive news coverage and over 1,000 original articles in technology, consumer and lifestyle outlets.• Coordinated numerous press tours and interviews, including creating key talking points, preparing spokespeople and product demos, resulting in increased visibility and clearly communicated points of view on Dell PC products.• Cultivated and maintained an extensive network of contacts within print, broadcast and electronic media, and industry analysts, ensuring two-way communication with these influencers was a priority.• Identified and monitored key outlets, posting factual and informative comments and responses to blogs and personal commentaries, drafting posts for Direct2Dell blog site, reinforcing customer satisfaction.• Led issues management cross-functional team identifying potential product and customer experience issues that may gain traction in digital media outlets, coordinating internal solution and external responses.• Planned 20+ media events/tours, including finding venues, coordinating design/layout, identifying target attendees, managing product demos and displays and identifying and preparing spokespeople, ensuring key messages were clearly communicated.• Publicized accurate and timely communication of company and/or product messages to key media outlets and analyst communities, reinforcing Dell’s position as an industry leader in technology.• Led product reviews team, including managing a $100,000 annual budget and coordinating hundreds of product reviews resulting in increased visibility and credibility for Dell PC products. • Streamlined internal processes to mitigate competitive risks for Dell product reviews programs and deliver results of 95% positive tonality in media coverage.

• Developed and managed Government, Reseller and Consumer programs to promote key messages in core media• Supported product launches and supervised product reviews in computer trade press and core media.• Developed and maintained strong relations with reporters in computer and vertical market trade press and analysts. • Acted as spokesperson for AMD on issues related to AMD’s Government, Reseller and Consumer marketing in addition to providing support to AMD executives during media interviews.

Managed community and media relations for Huntsville Center's Ordnance and Explosives Center of Expertise