Art Director
New York, New York, United States
As part of in-house agency, Scholastic Marketing Partners:Created print and digital branded educational materials for multiple markets, leveraging Scholastic and Fortune 500 brands to educators, students, and families. • Promoted corporate, non-profit and government brands and licenses, including: Disney, DreamWorks, Sony, Target, Verizon, HP, Claritin, LiveStrong, AARP, and U.S. Census. • Conceived, designed, and set creative direction for 50 – 60 fast-paced campaigns per year in a high-margin, $15 – 20 million annual business. 40% client renewals achieved in 2011. • Directed and trained team of six designers; retained 75% of staff over five years.• Planned and implemented efficient editorial/design and production workflow processes for a 35% increase in division’s productivity. • Maintained Scholastic and client brand equity across a broad range of collateral.• Managed media license integration, oversaw external vendors and producers, art directed photo and video shoots, and commissioned photographers and illustrators.