• Invented, art directed, and developed over 25 products licensed to top companies.• Co-created Milton Bradley’s top-selling Magic Works and Electronic Talking Magic Works series, and Pressman’s Magic by Mr. Creepy series, contributing product concepts, art direction, copy, and product development.• Author, art director, designer, and paper engineer of "The Magic Show," a top-selling, interactive pop-up book produced by Workman Publishing.

• Introduced 40 students per year to product design and marketing with undergraduate course, "Toys and Games." • Developed curricula and all course materials; instructed students with lectures on industry trends, critiques, skill-building workshops, and play-testing sessions.

As part of ISO Underwriting Marketing Division:• Contributed to the 2021 Verisk rebranding by analyzing and advising on master guidelines and developing digital and print collateral templates to enable company-wide roll-out. • Spearheaded team’s adoption of creative briefs as a Lean 6 Sigma Green Belt contributor.• Represented team at Verisk UI/UX meetings and led integration of new practices/processes.

As part of ISO Solutions Division:• Led creative direction and collaborated with marketing managers on brand messaging and strategy to implement diverse, creative print and digital campaigns for ISO Solutions. • Initiated and circulated a bi-weekly marketing project queue to manage workflow and traffic rapidly-evolving project priorities, ushering projects from conception to completion. • Created and implemented a marketing project brief for each project to ensure effective communication and consistency of strategic development across product lines and platforms.• Partnered with Verisk Insurance Solutions (VIS) creative lead and designers to create and maintain a customized VIS branding system, standardizing all collateral for VIS while complying with overall Verisk brand. • Directed, trained, and supervised five freelance designers.

As part of Corporate Marketing Division:• Designed and executed widely-praised digital and print marketing collateral, including websites, apps, social media ads, magazines, infographics, and product proposals.• Strategized a global re-branding initiative along with design and marketing teams, creating new visual identity systems, brand guidelines, and corporate signage.

As part of in-house agency, Scholastic Marketing Partners:Created print and digital branded educational materials for multiple markets, leveraging Scholastic and Fortune 500 brands to educators, students, and families. • Promoted corporate, non-profit and government brands and licenses, including: Disney, DreamWorks, Sony, Target, Verizon, HP, Claritin, LiveStrong, AARP, and U.S. Census. • Conceived, designed, and set creative direction for 50 – 60 fast-paced campaigns per year in a high-margin, $15 – 20 million annual business. 40% client renewals achieved in 2011. • Directed and trained team of six designers; retained 75% of staff over five years.• Planned and implemented efficient editorial/design and production workflow processes for a 35% increase in division’s productivity. • Maintained Scholastic and client brand equity across a broad range of collateral.• Managed media license integration, oversaw external vendors and producers, art directed photo and video shoots, and commissioned photographers and illustrators.