Anne Bogen work email
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Anne Bogen personal email
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Anne Bogen phone numbers
I am an accomplished marketing and communications leader with expertise directing innovative consumer-focused initiatives using web, digital, social media and other multi-channel marketing strategies. With a broad background in the field, I have demonstrated experience in connecting with consumers in a strategic, innovative way to drive brand loyalty and revenue generation.I have led marketing for small and large clients in competitive markets, and enjoy collaborating with clients to drive revenue and grow brands. I place a strong emphasis on the consumer journey and use these insights to create compelling experiences in the market. I have proven success in leading complex projects and multiple priorities in a matrix-style organization. Having served as a marketing leader during several integrations, I have a deep skillset in change management and process improvement.I prioritize continuous learning for myself and my team so we can provide the greatest value to the organizations we serve. I am especially focused on how technology can be used to engage with consumers, streamline workflow and track results.My leadership style is results-oriented and supportive. I focus on building trust among clients, team members, peers and stakeholders, knowing that this results in a healthy workplace and better results.Areas of Expertise:DIGITAL MARKETING – Website Redesigns; Website Management; Digital Strategy; Interactive Content; Information Architecture; System Implementations; Email Marketing; SEO / SEM; Online Advertising; Directory Listings; Web MetricsMARKETING – Multimedia Advertising (TV, OOH, Print, Online); Branding; Inbound Marketing; Permission / Engagement Marketing; CRM; Content Marketing; Consumer InsightsCOMMUNICATIONS – Storytelling; Employee Communications; Transparent Communication; CopywritingLEADERSHIP – Strategic Planning; Client Management; Annual Planning; Process Improvement; Project Management; Coaching; Mentoring; Team Integrations; Team Development
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Supervisor Of Account ServiceKw2 Jan 2024 - PresentMadison, Wi, Us -
Senior Account ManagerKw2 Mar 2022 - Jan 2024Madison, Wi, Us• Develop marketing strategies for a portfolio of accounts with responsibility for client relationships and profitability• Guide higher education, public health and business entities to create meaningful behavior change by deeply understanding what drives their audiences• Led a University of Wisconsin campus rebranding initiative, guided by comprehensive audience research• Collaborate with a public health entity on campaigns and initiatives to reduce substance use in Wisconsin• Provided a strategic approach for a technical college on how to use new approaches for employee recruitment• Led the development of a thought leadership strategic plan for a prominent college within the University of Wisconsin-Madison• Develop and expand client relationships with executives and teams beyond Marketing• Mentor junior team members as they grow in their careers
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Account ManagerKw2 Mar 2021 - Mar 2022Madison, Wi, Us
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Account Strategy DirectorGeonetric Feb 2019 - Jan 2021Cedar Rapids, Iowa, Us• Provided strategic guidance to hospital and healthcare clients throughout the country, by understanding clients’ business needs, the digital landscape and industry trends• Led onsite, multi-day strategy and reporting sessions to help clients identify approaches to connect with their consumers online and drive key conversions• Counseled clients on digital approaches that would best meet their goals and business needs, collaborating across teams to provide proposals, estimates, contracts and timeframes • Served as an advisor to cross-functional teams as they provided and implemented digital products for clients, such as new site designs, microsites, UX audits, content hubs and business listing retainers• As a former client, provided unique insights as Geonetric positioned its services, products and client relationships• Developed and expanded client relationships with executives and teams beyond Marketing and Communications• Collaborated with the content strategy team to provide strategic guidance and content development for a large integrated delivery system in Michigan• Provided strategic guidance to an academic medical center in San Diego, presenting as the agency’s subject matter expert on personas, user flows and marketing technology alignment• Presented content marketing trends with a client at a statewide marketing conference -
Senior Director, Consumer ExperienceInfluence Health Mar 2018 - Jan 2019Promoted to lead a team that supported hospitals and healthcare organizations throughout the country; direct reports with expertise in our full product suite.• Provided strategic guidance to healthcare clients on a full suite of marketing solutions, which included websites, CRM, social media marketing and directory management• Directed $2.6 million of annual revenue in client accounts• Led onsite strategy and reporting sessions for healthcare systems throughout the country• Led a multichannel marketing campaign for a hospital system in Portland, OR, which brought in more than 6,200 bariatric leads in 24 months and won a platinum MarCom award for integrated marketing• Led website implementations for hospitals in Arizona and Indiana• Led successful directory management implementations for hospitals in Michigan, Oregon and Arizona• Guided clients in developing population health campaigns, and created a client guidebook• Represented Client Services during sales onsites, which led to client acquisitions in Georgia and Iowa• Provided thought leadership through conference presentations, webinars, blog articles and whitepapers• Created online training modules for the Client Services team on CRM strategy and management
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Director, Multichannel Marketing StrategyInfluence Health Aug 2015 - Mar 2018Led a team that supports hospitals and healthcare organizations throughout the country; 14 direct reports in Madison, Atlanta and Birmingham. • Provided strategic guidance to healthcare clients so they could meet their patient acquisition, revenue generation and population health goals • Led onsite strategy and reporting sessions for healthcare systems throughout the country• Trained and guided clients to fully leverage our suite of CRM, digital marketing, lead management and reporting tools • Led a multichannel marketing campaign for a hospital in Portland, which brought in more than 6,200 bariatric leads in 24 months and won a platinum MarCom award for integrated marketing• Led CRM implementation for a client with more than 190 facilities and 45,000 employees • Drove an increased focus on employee training by chairing weekly multi-team training sessions and managing a comprehensive training program for new employees• Successfully led the Print Services team through a negotiation with a new print vendor, which allowed us to provide better pricing, quality and options to our clients• Collaborated with the Product team on tool enhancements and releases
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Marketing ConsultantConsultant Mar 2015 - Aug 2015Following a merger within SSM Health, I provided marketing support to an athletic training organization in Chicago while seeking full-time employment.
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Regional Director Of MarketingSsm Health Nov 2013 - Mar 2015St Louis, Missouri, UsFollowing a merger with Dean Clinic, promoted to lead a team that developed strategic marketing plans for hospital departments, clinical service lines and retail lines, with the aim of increasing brand awareness and revenue generation. Managed the overall brand of the organization and a $3.7 million budget; 8 direct reports.• Led the integration of four Marketing & Community Relations teams, moving to consistent practices and messaging to more effectively serve Dean Clinic, St. Mary's Hospital-Madison, St. Mary's Hospital-Janesville and St. Clare Hospital-Baraboo• Led the creation of the region’s first integrated marketing plan, which supported an accountable care model• Partnered with system leadership to plan the introduction of the new SSM Health brand in Wisconsin, including focus groups and stakeholder sessions• Introduced the integrated system to the market with a "Three is Simple" multimedia advertising campaign• Increased patient cases by 27% by leading the development of a message strategy, marketing campaign and patient collateral for Steady Strides, a new total joint replacement program available at three Wisconsin locations• Leveraged digital expertise by serving on a system-wide digital taskforce and leading Customer Relationship Marketing (CRM) implementation in Wisconsin• Drove an increased focus on research by dedicating staff to an online patient panel and commissioning research• Reassigned staff to key accounts with dedicated budgets, and transitioned to AtTask project management software -
Digital Services DirectorDean Clinic Mar 2009 - Nov 2013Madison, Wi, UsLed the direction of the community website, intranet, social media and other online initiatives. Managed a team with expertise in web development, copywriting, videography, social media and design; 4 direct reports.• Led a complete redesign of Dean’s intranet, creating a platform that is an enabling force in the daily lives of Dean providers and employees• Drove a complete redesign of Dean’s corporate website, providing an “integrated Dean” experience and improved interactivity, transactions and engagement with patients and members• Pioneered the use of social media to improve Dean’s connection with a key audience, and managed the strategic and daily operations of Dean’s social media presence• Drove the implementation of multiple customer transaction systems to increase revenue and customer satisfaction, including online product sales, donations, class registrations and prescription refills• Launched a new platform for employee communications that provided the Communications team with a trackable platform for 24/7 news coverage and employee engagement• Placed greater focus on the voice of the customer by implementing a culture of usability studies, online patient panels, listening sessions and customer surveys• Launched a new e-newsletter strategy, which improved user experience and the ability to track metrics• Instrumental in driving patient volume through SEO and SEM with proven return on investment• Provided quarterly board reports and metrics reports to measure attainment of goals, improve site performance -
Internet Services ManagerMeriter-Unitypoint Health Oct 1998 - Mar 2009Madison, Wi, Us(Formerly Meriter Health Services)Recruited by Meriter to oversee all aspects of the community website, including developing and implementing annual plans and budgets. Managed two marketing accounts and staff communications on the company intranet; 1 direct report.• Created interactive content that served as a call-to-action for ad campaigns and marketing initiatives • Assessed and implemented social media outlets that supported key business lines, such as bariatric and hip resurfacing discussion boards, patient journals and CarePages, an online community of support for patients• Strategically targeted key audiences through e-newsletters for expectant and new parents that replaced all paper newsletters and experienced an adaptation success rate that, according to the vendor, was first in the nation• Increased community education staff productivity through the development of a class registration system that resulted in 77.24% of all registrations occurring online in 2008• Developed the customer interface for Meriter’s first online job application system• Instrumental in driving patient volume through SEM and SEO• Won a gold eHealthcare Award for best health content, ranking higher than Cleveland Clinic• Provided regular activity reports to leadership to optimize site performance and measure attainment of site goals -
Design & Production CoordinatorUw Health Jul 1993 - Oct 1998Madison, Wi, Us(Formerly Physicians Plus Medical Group)Led the creation and management of the organization’s first website. Wrote and edited several newsletters and managed the production of print materials.• Managed the organization’s first website, which included supervising programming and design consultants• Wrote and designed Growing Up Healthy, a 120-page care guide for new parents, which won a Judges’ Choice Award from the Wisconsin Healthcare Public Relations & Marketing Society -
Public Relations InternUw Health Sep 1992 - Jul 1993Madison, Wi, Us(Formerly Physicians Plus Medical Group)Served as a public relations intern, which led to a full-time position after graduation.
Anne Bogen Skills
Anne Bogen Education Details
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University Of Wisconsin-MadisonJournalism -
University Of Wisconsin-Fox ValleyAssociate Of Arts And Science Degree With High Honors
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University Of Wisconsin-MilwaukeeCertificate In Web Design
Frequently Asked Questions about Anne Bogen
What company does Anne Bogen work for?
Anne Bogen works for Kw2
What is Anne Bogen's role at the current company?
Anne Bogen's current role is Supervisor of Account Service at KW2.
What is Anne Bogen's email address?
Anne Bogen's email address is an****@****are.com
What is Anne Bogen's direct phone number?
Anne Bogen's direct phone number is +160821*****
What schools did Anne Bogen attend?
Anne Bogen attended University Of Wisconsin-Madison, University Of Wisconsin-Fox Valley, University Of Wisconsin-Milwaukee.
What are some of Anne Bogen's interests?
Anne Bogen has interest in Leadership, Oil Painting, Yoga, Reading, Fitness, Camping, Pottery, Professional Development, International Adoption.
What skills is Anne Bogen known for?
Anne Bogen has skills like Social Media, Leadership, Marketing Communications, Strategy, Email Marketing, Marketing, Social Media Marketing, Project Management, Management, Healthcare, Online Advertising, Newsletters.
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