Anne-Britt Petri-Arends Email and Phone Number
Nieuwerkerk aan den IJssel, ZH, NL
Anne-Britt Petri-Arends's Location
Nieuwerkerk aan den IJssel, South Holland, Netherlands, Netherlands
Anne-Britt Petri-Arends's Contact Details
Anne-Britt Petri-Arends work email
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Anne-Britt Petri-Arends personal email
n/a
Anne-Britt Petri-Arends phone numbers
About Anne-Britt Petri-Arends
CHECK VOORAL MIJN NEDERLANDSE PROFIEL HIER:https://www.linkedin.com/in/annebrittpetri/?locale=nl_NLEMPLOYER BRANDING CONSULTANCY, PROJECT MANAGEMENT, TRAINING & COACHINGWould you like to build a strong(er) employer brand ? As a consultant, project manager, trainer & coach I support organizations on employer branding & recruitment marketing. www.dewerkgeversarchitecten.nl (in Dutch) EXPERTISEEmployer branding ✶ Employer Value Proposition (EVP) ✶ Labor market communication ✶ Recruitment marketing ✶ Candidate & Employee Journey ✶ Target group-based recruitment ✶ Candidate Experience ✶ Recruitment website ✶ Job marketing ✶ Vacancy texts ✶ Recruitment campaigns ✶ Recruitment optimization ✶ Referral Recruitment ✶ Ambassadors strategy ✶ Social mediaMORE INFO✉ anne-britt@dewerkgeversarchitecten.nl 📞 06 - 24 20 80 22
Anne-Britt Petri-Arends's Current Company Details
De Werkgeversarchitecten
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Employer branding and recruitment marketing adviseur and coach
Nieuwerkerk aan den IJssel, ZH, NL
- Website:
- dewerkgeversarchitecten.nl
- Employees:
- 2
Anne-Britt Petri-Arends Work Experience Details
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Employer Branding And Recruitment Marketing Adviseur And CoachDe WerkgeversarchitectenNieuwerkerk Aan Den Ijssel, Zh, Nl
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Employer Branding & Arbeidsmarktcommunicatie StrateegDe Werkgeversarchitecten Jan 2022 - PresentUtrecht, NederlandSamen met Bianca Roelandschap (en een netwerk aan specialisten en toppers uit het vakgebied) vorm ik De Werkgeversarchitecten. Wij helpen werkgevers op strategisch en tactisch niveau met het vergroten van hun aantrekkingskracht op de arbeidsmarkt. Kun je hulp gebruiken bij het ontwikkelen van je EVP (werkgeversbelofte)? Zoek je een strategisch partner die je kan helpen om jullie employer branding en arbeidsmarktcommunicatie naar een hoger niveau te tillen? Of ben je op zoek naar meer kennis en sparringspartners in het vakgebied? Mail, bel of app gerust om eens van gedachten te wisselen met ons.
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Freelance Recruitment Marketing TrainerAcademie Voor Arbeidsmarktcommunicatie Apr 2008 - PresentNetherlandsAs a freelance trainer I provide instruction and coaching on Labor Market Communications / Recruitment Marketing:- Recruitment Marketing - Referral Recruitment- How to write attractive & effective job descriptions / vacancies- Employer branding- Social recruitment -
Interim Recruitment Communications Consultant, Project Manager & TrainerAnne-Britt Petri Jan 2013 - Sep 2022DordrechtI support various organizations with their Recruitment Marketing / Employer Branding, from strategy to execution.Assignments: Vierstroom Zorg Thuis, VvAA, Albert Schweitzer Ziekenhuis, Neocles, Frankelandgroep, Middin, Vermaat Groep, Authority Consumers & Markets, Dutch government, Dutch Tax Authorities, Zoover & weeronline.nl, Ordina, SNS Reaal, Unilever, SCA Hygiene Products Netherlands, Claassen Moolenbeek & Partners, WoonWerk and various smaller assignments for various organizations (consulting, training, workshops). -
Employer Branding & Recruitment Marketing Consultant A.I.Vvaa Sep 2021 - Aug 2022Utrecht, Netherlands -
Consultant Recruitment Marketing A.I.Albert Schweitzer Ziekenhuis Feb 2020 - Aug 2021Dordrecht -
Employer Branding Specialist A.I.Neocles Oct 2019 - Feb 2020Amsterdam -
Consultant Recruitment Marketing A.I.Frankelandgroep Mar 2019 - Feb 2020Schiedam -
Consultant Employer Branding A.I.Middin Mar 2019 - Aug 2019Rijswijk -
Consultant Recruitment Marketing A.I.Vermaat Jul 2018 - Oct 2018IjsselsteinAfter hiring a new (permanent) Manager Recruitment I stayed with Vermaat to contribute to the further development of the recruitment marketing:- The development of the recruitmentsite- Developing content for the recruitmentsite, social media and the recruitment campaign- The project 'improving job vacancy texts' (developing a new set-up, creating a toolkit, advising, integrating with the marketing concept etc.) -
Manager Recruitment & Recruitment Marketing A.I.Vermaat Oct 2017 - Jul 2018IjsselsteinVermaat is one of the largest employers in the catering & restaurant industry (more than 300 locations and over 3.500 employees). At Vermaat I temporarily fulfill the role of Manager Recruitment & Recruitment Marketing, being responsible for:- Translating Vermaat's positioning to employer branding, by creating an employer value proposition, recruitment marketing strategy and a creative concept- Optimization of the recruitment process (increasing ratio from resume to interview and interview to hire)- Set up recruitment reporting and working data-driven- Development of the recruitmentsite and setting up recruitment marketing & campaign (online and outdoor)- Leading and advising of the campus recruiter on her campus approach- Leading and coaching of a team of 4 recruiters- The recruitment of the permanent Manager Recruitment & Recruitment Marketing
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Adviseur Arbeidsmarktcommunicatie A.I.Frankelandgroep Jul 2018 - Oct 2018SchiedamEen halve tot een hele dag per week adviseer en ondersteun ik de Frankelandgroep bij de ontwikkeling van een nieuwe werken-bij-site, betere vacatureteksten, aantrekkelijke content en effectievere werving(splannen).
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Labor Market Communications Specialist (A.I.)Rijksoverheid Aug 2015 - May 2018Den Haag - Expertise Centrum Organisatie & PersoneelI'm part of a pool of four Labor Market Communications Specialists which have been compiled for the National Government. From this pool I am hired to advise the National Government and her different organizations (on project basis) to support in the field of labor market communication / recruitment marketing. The assignments are either national-wide (Werkenvoornederland.nl) or at organization-level (such as the Dutch Tax Authorities and the Authority for Consumers & Markets). Assignments:- Coordinator of the Recruitment Marketing team at the Dutch Tax Authorities (May to Nov 2017)- Recruitment & recruitment marketing strategy at the Authority for Consumers and Markets (Jan to Dec 2016)- Consulting the Recruitment Marketing team at the Dutch Tax Authorities (Aug to Dec 2015)- Strategy consultant for the government-wide ICT recruitment campaign (among others being the project lead of an ICT Sourcing Pilot: the use of sourcing for IT vacancies and strategy development for future ICT recruitment) (Aug 2015 to Jan 2016) -
Recruitment Marketing Specialist A.I.Belastingdienst May 2017 - Nov 2017Utrecht Area, NetherlandsWithin the Employability Center of the Dutch Tax Authorities I am responsible for the recruitment marketing strategy and the implementation of this strategy by the Recruitment Marketing team. I'm actively involved in employer branding (a.o. creating a new branding campaign), job branding, campus recruitment and online communication to strengthen the position of the organization as an attractive employer on the Dutch labor market and thus to support direct recruitment. -
Recruitment & Recruitment Marketing Specialist (A.I.)Acm-Autoriteit Consument & Markt Jan 2016 - Jan 2017Den HaagI'm hired by ACM to contribute to the optimization of its recruitment and recruitment marketing:- Development of a recruitment marketing strategy (including target group surveys, employer value proposition, media and resource mix, etc.)- Creating internal awareness for modern recruitment and recruitment marketing- Development of a recruitmentsite and other online recruitment marketing- Introducing new recruitment methods (referral, sourcing, ambassadorship, social media, talent pools etc.)- Optimization of vacancy texts and other content- Recruitment process optimization (from intake to appointment) and training of the HR team- Campus recruitment strategy & execution (from October)From January to July: 2 to 3 days a week (inhouse)From August to December: 4 days a week (inhouse) -
Recruitment (Marketing) Consultant A.I.Ism Ecompany Mar 2016 - Aug 2016Rotterdam (Van Nelle Fabriek)At ISM eCompany and Sana Commerce I coached two (junior/medior) recruiters 1 day a week to achieve better recruitment results. I advised and trained them in:- how to use sourcing for hard to fill vacancies - how to use vacancy texts in a unique, distinctive and effective way- how to use your recruitmentsite- how to develop an employer value proposition- and how to translate all of the above into your daily work -
Recruitment (Marketing) Consultant A.I.Sana Commerce Mar 2016 - Aug 2016Rotterdam (Van Nelle Fabriek)At ISM eCompany and Sana Commerce I coached two (junior/medior) recruiters 1 day a week to achieve better recruitment results. I advised and trained them in:- how to use sourcing for hard to fill vacancies - how to use vacancy texts in a unique, distinctive and effective way- how to use your recruitmentsite- how to develop an employer value proposition- and how to translate all of the above into your daily work -
Recruitment (Marketing) Consultant (A.I.)Zoover & Weeronline.Nl Feb 2015 - Sep 2015ZeistMy role at Zoover & Weeronline is to optimize the entire recruitment process and help developing a strong employer brand for the company. I was mainly focused on the deployment of optimal recruitment marketing and the introduction of sourcing as a recruitment channel.- Development of employer value proposition (together with management team)- Optimization of vacancy texts- Development of the recruitmentsite- Sourcing for vacancies- Coaching junior recruiter- Recruitment for some crucial vacancies
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Recruitment Marketing Specialist (A.I.)Ordina Aug 2014 - Feb 2015NieuwegeinI am part of the Recruitment team that is responsible for hiring hundreds of new IT employees every year. I am responsible for:- The content of the recruitmentsite www.werkenbijordina.nl- Editing job vacancy texts and developing a new standard for job vacancy texts- The profiling of Ordina as an employer on social media (LinkedIn, Facebook, Twitter)- Drafting and executing recruitment plans and campaigns for specific (ICT) target groups- Developing the labor market communication strategy for 2015 (including budgeting)- Contacts with external (media) partners- Introducing new forms of labor market communication and recruitment- Planning, communication and execution of recruitment events- Advising the business and the recruiters with regard to effective recruitment -
Consultant Recruitment & Recruitment Marketing (A.I.)Sns Reaal May 2014 - Sep 2014Utrecht, NetherlandsI'm part of the HR Policy & Development team and I am mainly involved in the following projects and activities:- Development of a vision on employment & labor market positioning- Development of a recruitment marketing strategy- Strategy development for a new recruitmentsite- Coordination of all Campus Recruitment communication- Being a sparring partner for recruiters (recruitment marketing, talent pooling etc.)- Member of the project group "HR 2015 - 2017"The banking and insurance activities of SNS Reaal will split up in the future. This means that the Bank (brands) and the Insurer (brands) will continue as two separate companies (under a different name). I work mainly for the Bank (brands) - both at the holding level (all bank brands together) and for the specific brands (in particular for the SNS Bank brand). -
Recruitment Communications Specialist (A.I.)Unilever Mar 2013 - Jul 2014Weena Office - Rotterdam, NetherlandsI'm part of the (mid careers) Recruitment Team for Unilever's new European Marketing & Innovation Hub in Rotterdam and responsible for both internal and external Recruitment Communications (on both strategic and operational level). I work closely with the Recruitment Lead and the Leadership & Development Team on various employer branding & talentpool related projects to 'unleash the magic in the Hub' and build a strong employer brand on the international labor market. Main activities are: - Building a Hub Ambassadors Team (for the purpose of storytelling and employer brand videos)- Unlocking the internal labor market via internal communications- Talentpool management (mainly) via LinkedIn- European employer branding strategy- Recruitment Marketing (job descriptions, recruitment channels, etc.)- Sourcing / Talent mapping -
Partner, Director & Recruitment Marketing StrategistCampaign Group Feb 2009 - Jan 2013Rotterdam, NetherlandsI am the co-founder of Campaign Group, an organisation that specialises in targeted recruitment marketing. Campaign Group increases the attractiveness of vacancies and employers by means of smart, targeted labor market communications. As Director and Partner, I am responsible for the organisation’s success. The focus of my role is the provision of advice to organisations on their labor market communications strategies and recruitment issues. I have played a pivotal role in many recruitment marketing projects and campaigns, from strategy to execution, for various companies.
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Jury Member Best Traineeship Award Netherlands/BeneluxIntelligence Group 2009 - 2013Since 2009 I am member of the Jury for the Best Traineeship Award Netherlands / Benelux. Role of the jury is to judge (based on a survey, interviews and an elevator pitch) which organizations offer the best traineeships of the year (in different categories and overall). -
Labor Market Analyst & Labor Market Communications ConsultantIntelligence Group Sep 2004 - Feb 2009Rotterdam, NetherlandsMy main task is to provide research-based advice on targeted recruitment, recruitment marketing, employer branding, online recruitment and the optimisation of recruitment websites. As Project Manager on several recruitment projects, I also develop and implement highly targeted recruitment campaigns. These activities have led to the foundation of Campaign Group and my role as Director & Strategist (early 2009).My career at Intelligence Group started with an internship (as part of the 3rd year of my Bachelor's in Communication). I have written my thesis "Pushing The Right Buttons – Internet as a powerful tool for building a strong employer brand." as a graduation intern at Intelligence Group as well (in the final year of my Bachelor's in Communication).
Anne-Britt Petri-Arends Skills
Employer Branding
Recruiting
Social Media
Recruitment Advertising
Sourcing
Arbeidsmarktcommunicatie
Coaching
E Recruitment
Strategic Communications
Social Media Recruitment
Management
Jobmarketing
Dutch
Marketing
Talent Sourcing
Recruitment Marketing
Online Advertising
Online Marketing
Project Management
Interim Management
Wervingscampagnes
Public Relations
B2b
Strategy
Hr Consulting
Doelgroepgerichte Werving
Vacatureteksten
Management Consulting
Doelgroepanalyse
Creative Entrepreneurship
Recruitmentsites
Mediaplanning
Anne-Britt Petri-Arends Education Details
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Sociology ● Labor, Organisations & Management (Part-Time) -
Marketing Communications/Media Management (Full-Time) -
Vwo – Ijsselcollege, Capelle Aan Den IjsselEconomy & Society
Frequently Asked Questions about Anne-Britt Petri-Arends
What company does Anne-Britt Petri-Arends work for?
Anne-Britt Petri-Arends works for De Werkgeversarchitecten
What is Anne-Britt Petri-Arends's role at the current company?
Anne-Britt Petri-Arends's current role is Employer branding and recruitment marketing adviseur and coach.
What is Anne-Britt Petri-Arends's email address?
Anne-Britt Petri-Arends's email address is an****@****roup.nl
What is Anne-Britt Petri-Arends's direct phone number?
Anne-Britt Petri-Arends's direct phone number is 316105*****
What schools did Anne-Britt Petri-Arends attend?
Anne-Britt Petri-Arends attended Erasmus University Rotterdam, Hogeschool Inholland Rotterdam, Vwo – Ijsselcollege, Capelle Aan Den Ijssel.
What are some of Anne-Britt Petri-Arends's interests?
Anne-Britt Petri-Arends has interest in Recruitment, Cooking, Travelling, Social Media, Marketing, Good Food And Wine, Denmark, Sports, Tennis, Labor Market Communications.
What skills is Anne-Britt Petri-Arends known for?
Anne-Britt Petri-Arends has skills like Employer Branding, Recruiting, Social Media, Recruitment Advertising, Sourcing, Arbeidsmarktcommunicatie, Coaching, E Recruitment, Strategic Communications, Social Media Recruitment, Management, Jobmarketing.
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